The lack of proper knowledge about investment products can have a large negative influence on the financial well being of investors. Inspire of that, there is a dearth of studies conducted, specifically to investigate...The lack of proper knowledge about investment products can have a large negative influence on the financial well being of investors. Inspire of that, there is a dearth of studies conducted, specifically to investigate the factors influencing the knowledge of investors about investment products. This paper propose a model and investigates the direct and indirect （mediated through investor＇s enduring involvement with product） influence of investor＇s product importance perception （PIP） and need for cognition （NFC） on investor＇s knowledge of investment products. The hypothesized relationship is empirically validated in the context of mutual fund schemes （MFs）. Survey conducted on the sample of 268 MF investors suggests that there is an insignificant direct influence of investor＇s PIP and NFC on investor＇s knowledge of investment product （KIP）. However, when mediated through enduring involvement with product （EIP）, the influence was found to be significant. The results suggest that EIP perfectly mediates the influence of PIP and NFC on investor＇s KIP. The relevance of the results to the policy makers is also discussed.展开更多
文摘The lack of proper knowledge about investment products can have a large negative influence on the financial well being of investors. Inspire of that, there is a dearth of studies conducted, specifically to investigate the factors influencing the knowledge of investors about investment products. This paper propose a model and investigates the direct and indirect （mediated through investor＇s enduring involvement with product） influence of investor＇s product importance perception （PIP） and need for cognition （NFC） on investor＇s knowledge of investment products. The hypothesized relationship is empirically validated in the context of mutual fund schemes （MFs）. Survey conducted on the sample of 268 MF investors suggests that there is an insignificant direct influence of investor＇s PIP and NFC on investor＇s knowledge of investment product （KIP）. However, when mediated through enduring involvement with product （EIP）, the influence was found to be significant. The results suggest that EIP perfectly mediates the influence of PIP and NFC on investor＇s KIP. The relevance of the results to the policy makers is also discussed.
