The aim of our research is to reveal the role of the west in respect of the development of the modern Georgian society in the era of globalization, in particular, analyzing penetration of global culture in Georgia as ...The aim of our research is to reveal the role of the west in respect of the development of the modern Georgian society in the era of globalization, in particular, analyzing penetration of global culture in Georgia as well as of its current influence. Culture, education, language, and values are those assets which attract people. These are main components of soft power. Great powers try to lay the groundwork for future friendships by using these tools. The USA, European states, Russia, and Turkey are those great powers influencing Georgia including its separatist regions Abkhazia and South Ossetia. In this thesis the author discusses issues of spreading global cultural products in Georgia and influencing local industries of music, cinema, TV as well as the Georgian language. In fact, globalization is turned into glocalization. The researcher emphasizes the fact that simultaneously with accepting global culture Georgia strives to promote its cultural product on international stage. This process is not on a large scale. It is more difficult to establish Georgia＇s culture on an international market, although there is progress in this direction. This two-way process is especially successful in touristic business. Increasing number of tourists is a precondition for growing publicity for Georgia in order to gain a bigger audience for Georgian culture on international stage. Russia being influential in Georgia＇s breakaway regions Abkhazia and South Ossetia, they are not immune to the impact of global culture. Global cultural products, like British and American popular TV series, are aired on independent TV channels and the youth listens to global music. Entering global or regional markets is a serious challenge for Georgia, however individual successful cases are stimulating for designing and implementing bigger projects. In general, these cultural processes cause strengthening of common interests and facilitate Georgia＇s gradual integration into the west.展开更多
文摘The aim of our research is to reveal the role of the west in respect of the development of the modern Georgian society in the era of globalization, in particular, analyzing penetration of global culture in Georgia as well as of its current influence. Culture, education, language, and values are those assets which attract people. These are main components of soft power. Great powers try to lay the groundwork for future friendships by using these tools. The USA, European states, Russia, and Turkey are those great powers influencing Georgia including its separatist regions Abkhazia and South Ossetia. In this thesis the author discusses issues of spreading global cultural products in Georgia and influencing local industries of music, cinema, TV as well as the Georgian language. In fact, globalization is turned into glocalization. The researcher emphasizes the fact that simultaneously with accepting global culture Georgia strives to promote its cultural product on international stage. This process is not on a large scale. It is more difficult to establish Georgia＇s culture on an international market, although there is progress in this direction. This two-way process is especially successful in touristic business. Increasing number of tourists is a precondition for growing publicity for Georgia in order to gain a bigger audience for Georgian culture on international stage. Russia being influential in Georgia＇s breakaway regions Abkhazia and South Ossetia, they are not immune to the impact of global culture. Global cultural products, like British and American popular TV series, are aired on independent TV channels and the youth listens to global music. Entering global or regional markets is a serious challenge for Georgia, however individual successful cases are stimulating for designing and implementing bigger projects. In general, these cultural processes cause strengthening of common interests and facilitate Georgia＇s gradual integration into the west.
