Background Let’s try to take a look at the new changes of the retail store of Zhong Zhuang You Xuan since we have talked about the model of new retail for a decade.With Qingdao Kingking Group’s investment,customer s...Background Let’s try to take a look at the new changes of the retail store of Zhong Zhuang You Xuan since we have talked about the model of new retail for a decade.With Qingdao Kingking Group’s investment,customer source analysis and big data support by Tencent Technology,the new concept retail store opened in Jinan,Shandong province.What kinds of innovations have they made?What should be the new look of new retail?Indeed,the premise of innovation is to study targeted customers.It is important to know what they like,where they are and how stores could attract these people to their terminal of retail.Without such kind of capability,it is hard to invite young people born in 1990s and 2000s to stores.展开更多
The cosmetics industry has entered the era of professional marketing, advanced promotion, refined service, and scientific design of customer order marketing. The previous era of one lipstick or one mascara marketing, ...The cosmetics industry has entered the era of professional marketing, advanced promotion, refined service, and scientific design of customer order marketing. The previous era of one lipstick or one mascara marketing, or one BB cream to be performed as the terminal strategy has gone. Consumers have been through ignorant to rational and to today’s professional consumption era. As brand owners and agents, as well as store operators, it is a must to possess industry knowledge and professionalism to better serve customers. Sometimes customers are more professional than the sellers, under this situation, there will be no way out for the old service style.展开更多
Preface It’s always been a big problem for terminal retail stores to find a method to deal with the Nov.11 shopping carnival that makes all feel excited in China.I couldn’t help but think about at this time last yea...Preface It’s always been a big problem for terminal retail stores to find a method to deal with the Nov.11 shopping carnival that makes all feel excited in China.I couldn’t help but think about at this time last year,all retail stores made sales promotion of“original price for the first one while 90%off for the second”or all sold at 50%off.Nevertheless,it cannot contend with online retailing.展开更多
文摘Background Let’s try to take a look at the new changes of the retail store of Zhong Zhuang You Xuan since we have talked about the model of new retail for a decade.With Qingdao Kingking Group’s investment,customer source analysis and big data support by Tencent Technology,the new concept retail store opened in Jinan,Shandong province.What kinds of innovations have they made?What should be the new look of new retail?Indeed,the premise of innovation is to study targeted customers.It is important to know what they like,where they are and how stores could attract these people to their terminal of retail.Without such kind of capability,it is hard to invite young people born in 1990s and 2000s to stores.
文摘The cosmetics industry has entered the era of professional marketing, advanced promotion, refined service, and scientific design of customer order marketing. The previous era of one lipstick or one mascara marketing, or one BB cream to be performed as the terminal strategy has gone. Consumers have been through ignorant to rational and to today’s professional consumption era. As brand owners and agents, as well as store operators, it is a must to possess industry knowledge and professionalism to better serve customers. Sometimes customers are more professional than the sellers, under this situation, there will be no way out for the old service style.
文摘Preface It’s always been a big problem for terminal retail stores to find a method to deal with the Nov.11 shopping carnival that makes all feel excited in China.I couldn’t help but think about at this time last year,all retail stores made sales promotion of“original price for the first one while 90%off for the second”or all sold at 50%off.Nevertheless,it cannot contend with online retailing.
