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考虑消费者预期后悔的企业新产品推介策略
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作者 张晓彤 唐万生 张建雄 《运筹与管理》 CSSCI CSCD 北大核心 2022年第10期219-226,共8页
考虑消费者预期后悔因素,在分别提供新型、旧型产品的两个企业构成的市场中,建立了企业产品推介策略模型,分析了预期后悔对企业的产品推介和定价策略及利润的影响。消费者购买新产品后实际效用低于旧产品则产生转换后悔,购买旧产品后实... 考虑消费者预期后悔因素,在分别提供新型、旧型产品的两个企业构成的市场中,建立了企业产品推介策略模型,分析了预期后悔对企业的产品推介和定价策略及利润的影响。消费者购买新产品后实际效用低于旧产品则产生转换后悔,购买旧产品后实际效用低于新产品则产生重复购买后悔。结果表明:消费者对转换后悔的厌恶程度越大,新企业的产品推介投资越多,两个企业的价格和利润越小,而重复购买后悔厌恶时的结论则相反。相比无后悔因素的情况,转换后悔和重复购买后悔的存在分别损害和增加两个企业的利润,后悔因素对新企业利润的影响比旧企业更大。此外,转换后悔的存在会促使新企业增加产品推介投资,而重复购买后悔的存在则导致相反结论。 展开更多
关键词 预期后悔 产品推介 定价 竞争
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Coevolution of Structure and Strategy Promoting Fairness in the Ultimatum Game
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作者 DENG Li-Li tang wan-sheng ZHANG Jian-Xiong 《Chinese Physics Letters》 SCIE CAS CSCD 2011年第7期12-15,共4页
We try to figure out how the structure evolution and strategy evolution commonly affect the emergence of fair behaviors in the ultimatum game under a complex network framework.By allowing the players to change their n... We try to figure out how the structure evolution and strategy evolution commonly affect the emergence of fair behaviors in the ultimatum game under a complex network framework.By allowing the players to change their neighbors in the network as well as their strategies,several experiments have been conducted.Results of the simulations show that the coevolution has substantial impacts on the resulting outcomes for the strategy adopted as well as the ultimate structure.With increasing structure updating rate,players offer more in the ultimatum game,but players will offer less with increasing strategy updating rate.In particular,the ratio of structure updating to strategy updating also affects the emergence of fairness substantially because the larger the ratio,the more the players offer.In addition,the mutation in strategies plays a promoting role in the emergence of fairness.Moreover,the initial random network is evolved into the structure with small-world effects.By comparison with the traditional models of static structures,we show that allowing the network structure and strategy to coevolve generally promotes the emergence of fairness. 展开更多
关键词 NETWORK EVOLUTION STRUCTURE
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