期刊文献+
共找到3篇文章
< 1 >
每页显示 20 50 100
供应链联合促销机会主义的演化博弈分析 被引量:2
1
作者 田永杰 王文举 《商业研究》 CSSCI 北大核心 2019年第12期1-9,共9页
零售商在联合促销中存在机会主义,造成制造商资源浪费。本文利用演化博弈模型分析制造商和零售商联合促销互动进程中的演化路径,并通过仿真模拟了零售商机会主义对演化路径的影响。研究表明:零售商的机会主义程度影响联合促销博弈参与... 零售商在联合促销中存在机会主义,造成制造商资源浪费。本文利用演化博弈模型分析制造商和零售商联合促销互动进程中的演化路径,并通过仿真模拟了零售商机会主义对演化路径的影响。研究表明:零售商的机会主义程度影响联合促销博弈参与方的策略选择,不同机会主义程度下的博弈演化路径不同;零售商通过费用截留获得额外收益是机会主义存在的原因,制造商是否对机会主义进行治理取决于处罚收入和治理成本的大小关系及零售商机会主义的程度,机会主义过大或过小,制造商都会选择不治理策略;零售商机会主义大于一定值后,零售商将选择不截留策略;当机会主义处于一定阈值内,根据制造商的处罚收入是否大于治理成本,市场将处于治理困境或制造商的“不作为”状态。 展开更多
关键词 联合促销 机会主义 演化博弈
下载PDF
考虑溢出效应的纵向合作广告契约 被引量:1
2
作者 田永杰 李敏 《数学的实践与认识》 北大核心 2019年第24期46-54,共9页
为研究经销商间广告溢出对供应链成员广告决策的影响.运用委托代理理论分析了考虑经销商广告溢出时制造商和经销商纵向合作广告契约.研究发现:信息不对称下的制造商全国广告投资努力、经销商地区广告投资努力、广告补贴及制造商收益均次... 为研究经销商间广告溢出对供应链成员广告决策的影响.运用委托代理理论分析了考虑经销商广告溢出时制造商和经销商纵向合作广告契约.研究发现:信息不对称下的制造商全国广告投资努力、经销商地区广告投资努力、广告补贴及制造商收益均次优;伴随广告溢出的增大,制造商和经销商均搭广告溢出"便车"降低努力水平,制造商提高经销商的利润分成、降低广告补贴.不论信息对称与否,广告溢出的增大都能提高制造商收益.还讨论了广告弹性对合作广告的影响. 展开更多
关键词 溢出效应 合作广告 委托代理 广告投资努力
原文传递
Metformin versus metformin plus rosiglitazone in women with polycystic ovary syndrome 被引量:9
3
作者 LIAO Lin tian yong-jie +3 位作者 ZHAO Jia-jun XIN Ying XING Hai-yang DONG Jian-jun 《Chinese Medical Journal》 SCIE CAS CSCD 2011年第5期714-718,共5页
Background Hyperinsulinemia and insulin resistance are present in the majority of women with polycystic ovary syndrome (PCOS). Both metformin and rosiglitazone can improve the ovulation and endocrine disorders of th... Background Hyperinsulinemia and insulin resistance are present in the majority of women with polycystic ovary syndrome (PCOS). Both metformin and rosiglitazone can improve the ovulation and endocrine disorders of the patients. How about the combination of the two? It is rarely reported. This study aimed to compare the therapeutic efficacy of metformin versus metformin plus rosiglitazone in patients with PCOS.Methods Fifty-eight women with PCOS were randomly assigned to two groups. Metformin group (29) was treated with metformin mono-therapy and metformin plus rosiglitazone group (29) was treated with metformin plus rosiglitazone for 6 months. Treatment was discontinued once pregnancy was diagnosed.Results Fasting insulin, postprandial insulin, the homeostatic model assessment of insulin resistance (HOMA-IR), luteinizing hormone (LH), triglyceride, lower density cholesterol and testosterone level decreased significantly in both groups (P 〈0.05). Metformin plus rosiglitazone had a better effect than metformin mono-therapy. Body mass index decreased by 7.8% in metformin group while no significant change in metformin plus rosiglitazone group. There were eight pregnancies, six in rnetformin plus rosiglitazone group (one abortion) and two in metformin group. There was no congenital anomaly at birth and seven infants developed well at one year's follow-up.Conclusions Metformin can improve insulin resistance and imbalance of endocrine hormones. Metformin plus rosiglitazone has a more pronounced therapeutic effect and achieved more pregnancies than mono-therapy with metformin. The use of metformin and rosiglitazone before pregnancy has no obvious side effect on the development of the infants. Our study might suggest that metformin is the better choice in PCOS patients with serious obese and rosiglitazone plus metformin would be more effective in patients with severe insulin resistance or those do not respond to metformin. 展开更多
关键词 polycystic ovary syndrome METFORMIN ROSIGLITAZONE
原文传递
上一页 1 下一页 到第
使用帮助 返回顶部