With the increasing focus on personal health in society, the media pays more and more attention to health issues. The media has the power to set agendas to create both public awareness and concern. The discourses they...With the increasing focus on personal health in society, the media pays more and more attention to health issues. The media has the power to set agendas to create both public awareness and concern. The discourses they construct influence the shape of public opinion. This study merges corpus analysis and discourse studies to explore the discursive constructions around Chinese medicine in British newspapers. We found that the agenda surrounding traditional Chinese medicine set in British national newspapers is an important factor in imparting knowledge on Chinese medicine, influencing the understanding of issues the readers are concerned with, and shaping the public opinion on Chinese medicine.展开更多
基金part of the research project "A corpus based comparison between Eastern and Western political discourses"(12BYY043) supported by the National Social Science Foundation of China
文摘With the increasing focus on personal health in society, the media pays more and more attention to health issues. The media has the power to set agendas to create both public awareness and concern. The discourses they construct influence the shape of public opinion. This study merges corpus analysis and discourse studies to explore the discursive constructions around Chinese medicine in British newspapers. We found that the agenda surrounding traditional Chinese medicine set in British national newspapers is an important factor in imparting knowledge on Chinese medicine, influencing the understanding of issues the readers are concerned with, and shaping the public opinion on Chinese medicine.
