Globalisation and Construction of Local Culture in Rural Sri Lanka

Globalisation refers to a complex process of increasing interdependence, integration, and interaction among individuals, societies, cultures, and institutions around the world in the spheres of economy, culture, knowledge, technology, and politics. The impacts of globalisation especially during the last few centuries have been spread throughout the globe. Although, the implications of globalisation on the economies and international relations have been discussed widely, its impacts on the society and culture especially in the context of rural Sri Lanka have not been studied and analysed adequately. Therefore, this paper has examined the factors that have been contributed to the construction of local culture in the rural Sri Lankan society. The qualitative analysis has included theoretical explanation to the glohalisation and culture which has followed with a review of literatures on the recent studies on impacts of globalisation on the local culture in the rural Sri Lankan society. The paper concludes that there are significant influences from the globalisation process to construct the local culture of rural Sri Lanka.

A Sri Lankan Development Communication Model： Use of Traditional Forms of Communication

This paper explores the potentials of traditional forms of communication in rural development communication. Experimenting a local development communication model that can be used at the grass-root level communication at the community development programs in Sri Lanka is the research objective. This study is a participatory research. Live participatory observation, impact analysis using a questionnaire and direct interview tools were used to analyze the impact of the creative model. This research study was experimented at Rasnayakapura divisional secretariat, Sri Lanka from 2004 to 2005. Results suggest that the traditional forms of communication can be utilized as a useful instrument in the rural community programs more than the dominant use of mass media and conventional use of small group communication. Forms of traditional communication are rich in communication because of their closeness to rural life, credibility, Utilization of familiar signs ＆ symbols, Participation of the same community, collective presentation, Utilization of past experiences, plot and the stories from their own life and psychological understanding （attraction, attention, rationality）. Communicating a message through entertainment was the practice of this model. Finally impact analysis confirmed the success of the model.