Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinfo...Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.展开更多
Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural to...Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural tourism development.In Greece wine has played an important role since ancient times,as it was an integral part of nutrition and religion,and by 800BC,Greeks had begun to perfect their techniques in winemaking.Wine tourism in our days,constitutes a factor for attracting visitors from all over the world.The present paper is an effort to explore and investigate the factors that affect the behavior of wine tourists in the island of Santorini,shaping their motives and intentions.More specifically,the aim of this paper is to explore the motivating factors that influence winery visitation,wine tourists’level of satisfaction,interest and knowledge on wine,as well as their demographic characteristics.The methodological approach was based on quantitative research;more specifically a survey was conducted with the use of structured questionnaires.Results showed that the most popular activity for wine tourists visiting Santorini wineries was wine tasting and the main motives influencing the decision for winery visitation involved wine tasting and experiencing the atmosphere of the winery.This research also showed that the most important factors contributing to wine tourist’s satisfaction concerned the attitude,professionalism and knowledge of winery staff,as well as service quality.展开更多
文摘Customer satisfaction and customer loyalty are considered as a confirmation of remarkable service provision towards the customers.The formation of both constructs is viewed as a vital element which leads to the reinforcement of competitive advantage for the hotels.Various academic viewpoints are available concerning the constructs of customer satisfaction and loyalty;nevertheless,most of them indicate an opposition towards their correlation.The aim of this research was to investigate the factors that reinforce the satisfaction and loyalty levels of resort tourists and identify whether or not the two constructs are interrelated.A quantitative research methodology was applied,with the use of close-ended paper questionnaires,which were administered to international tourists staying in resort hotels in the Municipality of Hersonissos,one of the most popular tourist destinations in northern Crete.Findings confirmed a positive correlation between customer satisfaction and customer loyalty.Data also showed that food and beverage quality,location and price are considered as the most significant factors that enhance satisfaction levels,whereas emotional experiences,loyalty programs,customer service quality,and customer satisfaction were identified to have a significant impact on the formation of customer loyalty.
文摘Wine tourism is a fast growing sector,with an estimated 30%growth in 2018 and has emerged as a strong and rising area of special interest tourism,representing an increasingly important element of regional and rural tourism development.In Greece wine has played an important role since ancient times,as it was an integral part of nutrition and religion,and by 800BC,Greeks had begun to perfect their techniques in winemaking.Wine tourism in our days,constitutes a factor for attracting visitors from all over the world.The present paper is an effort to explore and investigate the factors that affect the behavior of wine tourists in the island of Santorini,shaping their motives and intentions.More specifically,the aim of this paper is to explore the motivating factors that influence winery visitation,wine tourists’level of satisfaction,interest and knowledge on wine,as well as their demographic characteristics.The methodological approach was based on quantitative research;more specifically a survey was conducted with the use of structured questionnaires.Results showed that the most popular activity for wine tourists visiting Santorini wineries was wine tasting and the main motives influencing the decision for winery visitation involved wine tasting and experiencing the atmosphere of the winery.This research also showed that the most important factors contributing to wine tourist’s satisfaction concerned the attitude,professionalism and knowledge of winery staff,as well as service quality.
