The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the fir...The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the first half of the 20th Century.The advertisements in it have not been properly stressed by the academic world,most of which are even deleted in the bound volumes.This paper aims to give a preliminary study on the advertisements in Chinese Recorder and Missionary Journal,comparing and analyzing advertisers,slogans and text structures and appeal methods of advertisements of shipping,banking,schools and book introduction in Chinese Recorder and Missionary Journal,thus demonstrating its significance in China’s modern advertising industry and Sino-western commercial trade and cultural exchange.展开更多
基金funded by the project“Translation of and Research on Sinology Literature in English newspapers in China(19JDZD04)”by Guangdong University of Foreign Studies.
文摘The Chinese Recorder and Missionary Journal is one of the most valued English literature in China’s history of Christianity and the key publications of missionaries from the second half of the 19th Century to the first half of the 20th Century.The advertisements in it have not been properly stressed by the academic world,most of which are even deleted in the bound volumes.This paper aims to give a preliminary study on the advertisements in Chinese Recorder and Missionary Journal,comparing and analyzing advertisers,slogans and text structures and appeal methods of advertisements of shipping,banking,schools and book introduction in Chinese Recorder and Missionary Journal,thus demonstrating its significance in China’s modern advertising industry and Sino-western commercial trade and cultural exchange.
