Using a flurry of brand and marketing strategies, Zheng Yonggang has staged the most astonishing turnaround in China's clothing industry. The once insolvent State-owned factory that Zheng was transferred to in 198...Using a flurry of brand and marketing strategies, Zheng Yonggang has staged the most astonishing turnaround in China's clothing industry. The once insolvent State-owned factory that Zheng was transferred to in 1989 now boasts the country's top fashion brands, and is quickly becoming a multi-business conglomerate. In 1994, the展开更多
文摘Using a flurry of brand and marketing strategies, Zheng Yonggang has staged the most astonishing turnaround in China's clothing industry. The once insolvent State-owned factory that Zheng was transferred to in 1989 now boasts the country's top fashion brands, and is quickly becoming a multi-business conglomerate. In 1994, the
