With the integration of global economy development and the rapid growth of science knowledge and technology,the needs of people’s consumption are increasingly personalized and diversified.Such a market background mak...With the integration of global economy development and the rapid growth of science knowledge and technology,the needs of people’s consumption are increasingly personalized and diversified.Such a market background makes sales forecasting become an indispensable part of enterprise management and development.The definition of the sales forecasting is that based on the past few years’sales situation,the enterprises through systematic sales forecasting models estimate of the quantity and amount of all or some specific sales products and services in a specific time in the future.Accurate sales forecasting can promote enterprises to do better in future revenue,and can also encourage enterprises to set and keep an efficient sales management team.This paper will analyze traditional sales forecasting methods and sales forecasting methods based on big data models related to the perspective of machine learning,and then compare them.The research shows that the two sales forecasting methods have their own advantages and disadvantages.In the future,enterprises can adopt the two sales forecasting methods in parallel to maximize the utilization advantage of sales forecasting for enterprises.展开更多
文摘With the integration of global economy development and the rapid growth of science knowledge and technology,the needs of people’s consumption are increasingly personalized and diversified.Such a market background makes sales forecasting become an indispensable part of enterprise management and development.The definition of the sales forecasting is that based on the past few years’sales situation,the enterprises through systematic sales forecasting models estimate of the quantity and amount of all or some specific sales products and services in a specific time in the future.Accurate sales forecasting can promote enterprises to do better in future revenue,and can also encourage enterprises to set and keep an efficient sales management team.This paper will analyze traditional sales forecasting methods and sales forecasting methods based on big data models related to the perspective of machine learning,and then compare them.The research shows that the two sales forecasting methods have their own advantages and disadvantages.In the future,enterprises can adopt the two sales forecasting methods in parallel to maximize the utilization advantage of sales forecasting for enterprises.
