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How a budget brand rose to become China’s biggest milk tea franchise
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作者 SAM DAVIES yukai peng 《The World of Chinese》 2022年第6期6-8,共3页
Right now ought to be a Rtough time to sell milk tea in China.Aroundthreeyears into the Covid-19 pandemic,approximately 370,000 food and beverage outlets inthe country have closed,nearly 22 percent of them milk tea sh... Right now ought to be a Rtough time to sell milk tea in China.Aroundthreeyears into the Covid-19 pandemic,approximately 370,000 food and beverage outlets inthe country have closed,nearly 22 percent of them milk tea shops,according to business news publication Late Post.Yet amid this industry-wide carnage,with consumers tightening their belts androllinglockdowns suppressing street commerce,one budget milk tea brand with garishmarketing,almost no fresh ingredients. 展开更多
关键词 China. BUDGET outlet
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