期刊文献+
共找到2篇文章
< 1 >
每页显示 20 50 100
保健食品STP营销策略优化研究——以ZK公司为例
1
作者 徐艺凌 吴丽丽 《管理科学与研究(中英文版)》 2024年第6期70-74,共5页
随着人们健康意识的提高,保健食品市场在近年来得到了快速发展,成为了人们追求健康生活的一种选择。保健食品作为一种受欢迎的健康产品,其市场需求日益增长,对于保健食品企业来说,如何有效制定并执行营销策略,同时保障产品质量和安全,... 随着人们健康意识的提高,保健食品市场在近年来得到了快速发展,成为了人们追求健康生活的一种选择。保健食品作为一种受欢迎的健康产品,其市场需求日益增长,对于保健食品企业来说,如何有效制定并执行营销策略,同时保障产品质量和安全,成为一个重要的课题。然而,当前保健食品市场存在一系列问题,本文以ZK公司为研究对象,旨在通过STP定位分析战略ZK公司保健食品的营销策略并提出针对这些问题的对策,以促进保健食品行业的健康发展,提升消费者的健康保护意识。 展开更多
关键词 保健食品 STP定位分析 营销策略
下载PDF
DASH and MMT and Their Applications in ATSC 3.0
2
作者 yiling xu Shaowei Xie +2 位作者 Hao Chen Le Yang Jun Sun 《ZTE Communications》 2016年第1期39-49,共11页
Despite the success of MPEG?2 Transport Stream (TS) being used to deliver services in broadcast channels, the increase of on?demand viewing of multimedia content over IP with browser?centric media endpoints introduces... Despite the success of MPEG?2 Transport Stream (TS) being used to deliver services in broadcast channels, the increase of on?demand viewing of multimedia content over IP with browser?centric media endpoints introduces a new requirement for more indi?vidualized and flexible access to content. This has resulted in alternatives to MPEG?2 TS. While the needs of interactive broad?cast services (such as personalized advertisement or selection of audio stream with a language suitable for a specific user) grow there is an active standardization work under going for the next generation broadcasting systems. To best enable a complete sys?tem of hybrid broadcast and broadband services, Advanced Television Systems Committee (ATSC) 3.0 has developed an enhanced broadcast transport method named Real?Time Object Delivery over Unidirectional Transport (ROUTE)/DASH for delivery of DASH?formatted content and non?real time (NRT) data. Additionally, for broadcasting, ATSC 3.0 has also adopted MPEG Media Trans?port (MMT) standard, which inherits major advantageous features of MPEG?2 TS and is very useful in real?time streaming delivery via a unidirectional delivery network.This paper mainly describes features and design considerations of ATSC 3.0, and discusses the applications of the transport protocols used for broadcasting, i.e., ROUTE/DASH and MMT, whose comparative introductions are also presented in details. 展开更多
关键词 ATSC 3.0 ROUTE/DASH MMT Hybrid delivery next-generation broadcasting system
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部