Analysis on Marketing Strategies and Consumer Behavior during Online Shopping Carnival in China

As online shopping carnivals held by giant e-commerce platforms have achieved huge commercial success in tenns of both,profit scales and brand building,the marketing strategies that the companies have adopted to promote their ideas and so swiftly influence consumer behavior have attracted wide attention.This article will first begin with the introduction on the phenomenon of online shopping carnival in China especially,the largest one which is the"Double Eleven"Global Online Shopping Carnival where there will be a brief discussion on its nature,history,scale,and huge influence on the Chinese society.Then,the discussion will be focused on the marketing secrets of its contagiousness and the reasons why everyone talks about it from three dimensions whereby it provides social currency,it is of practical value,and it evokes emotions.An analysis will then be done on the marketing contributors to its high sales volume of"Why people are participating?"with purchase motivation theory,social influence theory(SIT),and conformity theory.Finally,the passage will explore the definition of impulse buying as well as its impacting factors in online shopping experiences,and then explain the high incidence of this phenomenon during carnivals from two dimensions which include the low-price strategy and the stimulation from shopping environment.This article aims to help people understand online shopping and shopping carnivals better while the tips of promotion strategies and analysis on consumer behavior would provide a referential value for companies that are interested to raise certain brands5 publicity in addition to attract more consumers.

Lineages differentiation and population structure of the light-vented bulbul Pycnonotus sinensis in China based on mitochondrial DNA and microsatellite analysis

The light-vented bulbul Pycnonotus sinensis is a small resident passerine that is found widely in central and south China,North Vietnam,and some East Asian islands,including Hainan,Taiwan and the Ryukyu Islands.Its subspecies status has been under considerable debate.A total of 10 subspecies have been proposed,but only 4 are widely recognized,including 1 continental taxon,P.s.sinensis,and 3 insular subspecies:P.s.hainanus,P.s.formosae and P.s.orii.Two mitochondrial DNA genes and 9 microsatellite loci were used to investigate the genetic divergence of this species,to identify the evolutionary status of 2 insular subspecies(P.s.hainanus and P.s.formosae)and to uncover probable historical causes that shaped them.The results reveal that P.s.formosae has diverged significantly from the other 2 subspecies because of a substantial time of isolation for populations on Taiwan Island.There was no significant genetic differentiation between P.s.sinensis and P.s.hainanus.The notable morphological difference in P.s.hainanus might be attributed to a rapid,recent adaptation to the tropical environment of Hainan Island.The low genetic divergence between P.s.sinensis and P.s.hainanus might result from a recent divergence or gene flow between them.Two insular subspecies of light-vented bulbul populations might have diverged recently from their continental relatives through a complex evolution history owing to island isolation,ecological isolation,and possibly even hybridization.Both P.s.hainanus and P.s.formosae should be considered important conservation units because of their morphological and genetic distinctiveness.