MEC Based Study of Brand Building of Hongyue Garden Maker

Using the theory of means-end chain( MEC) and soft laddering technique,this paper carried out an in-depth interview with 38 consumers. By the content analysis method,it analyzed the relationship between the " attribute-consequence-value" of Hongyue Garden Maker,built the corresponding implication matrix and hierarchical value map,and finally obtained the dominant perception orientation of Hongyue Garden Maker consumption. This study revealed the potential reasons for consumers to buy Hongyue Garden Maker,analyzed the value connotation of consumers and the brand communication path of Hongyue Garden Maker. In addition,the results of this paper are expected to provide certain theoretical references for market segmentation and brand orientation of Hongyue Garden Maker.

Research on the Path to Creating Home Gardening Brand Assets Based on Customers——A Case Study of Hongyue Garden Maker

In this paper,using the research method of grounded theory,with the competitive brand of home gardening—Hongyue Garden Maker as the specific object of study,we collect the data through interviews and surveys,conduct coding analysis step by step on the data,establish the brand asset creation path model consisting of some main dimensions including " brand salience"," brand performance"," brand image"," brand judgment"," brand feeling",and " brand resonance",and reveal the interaction and logical relationship between the above dimensions,so as to provide theoretical support for the asset creation of many kinds of home gardening and other brands.

Prevention of Physiological Impairments from Whole Body Vibration by Conditioning with 4F ApoA-I Mimetic

Is physical fatigue one of the major causes of motor vehicle accidents？ Our study results challenged this traditional belief, and indicated that motor vehicle induced whole body vibration （WBV） is the actual cause. In this study, rats were subjected to simulated WBV. After 2 weeks all rats were evaluated by multiple physiological tests. Results indicated that WBV for short periods impaired the animal＇s mental judgment capabilities as well as sensory and motor functions. The primary reason for this is that WBV caused vasoconstriction, which decreased the cerebral blood flow as shown by Doppler imaging. This reduction in blood flow impaired the animal＇s ability to run a maze. Nerve functions were affected as well. This was shown by a reduction in nerve conduction velocity （NCV）. An increase in tail flick and Von Frey withdrawal times showed sensory deficits. Grip strength was also reduced. 4F （human apolipoprotein A-I molecule mimetic） conditioning has shown preventive effects against WBV injury as indicated by the above functional tests. This animal model simulated the most common motor vehicle travel vibration and validated the biological cause and mechanism of physiological impairment from WBV, which can be translated into a practical application for motor vehicle accident prevention.