期刊文献+
共找到1篇文章
< 1 >
每页显示 20 50 100
China top brand strategy and innovation
1
作者 zhao jian-hua li yan ye jian liu yi 《Chinese Business Review》 2007年第5期37-41,65,共6页
The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating t... The Chinese economy appears the double-restraint characteristic at present stage including mainly resources restraint and market restraint. With the policy of reform and opening up, and especially after accelerating the two fundamental changes put forward by central government, the transformation of the economic growth mode achieved positive progress in China. There was still no brand from China mainland belonging to the 100 top world valuable brands according to Business Weekly of America in 2006. By 2007, a total of 1957 China top brand, 10 world famous China top brand are awarded in china to form a powerful enterprise group. But how to assess a brand is still troublesome. This paper shows the evolution of the policy and discusses the dilemma expecting the advice from the domestic and abroad. 展开更多
关键词 China top brand STRATEGY INNOVATION
下载PDF
上一页 1 下一页 到第
使用帮助 返回顶部