大数据时代下的啤酒产品多元创新

近年来,中国进口啤酒及精酿啤酒(个性化啤酒)销量急剧增长。与此同时,国产啤酒产销量持续下降。伴随着生活方式的转变与消费需求的日趋多元化,新一代啤酒消费者的个性化需求亟待满足。啤酒行业不断进行技术革新,扩充啤酒品类,组合啤酒产品,以满足消费者不断增长的对更丰富品类啤酒产品的新需求。为保持中国啤酒行业稳定增长,啤酒企业必须快速抓住新一代啤酒消费者的消费需求,并不断吸引新的消费者。因此,大公司必须致力于产品创新,改善服务及提升顾客消费体验。文章基于生命周期动态管理和对当前大型啤酒厂的优势和产品创新的劣势分析,探索了大数据时代下以消费者为中心的啤酒产品多元化创新方式,以响应新时代和新消费的挑战。

Identification of variety of rice and determination of content of each rice in mixtures of two rices by nonlinear chemical analysis

Fingerprints of two varieties of rice and their mixtures were investigated by a nonlinear chemical reaction system consisting of rice components,sodium bromate,manganese sulfate,sulfuric acid and acetone.The variety of rice was identified by the visual characteristic of fingerprint and system similarity pattern recognition,and the content of each variety of rice in the mixture was determined by the quantitative information of fingerprint.The results show that nonlinear chemical analysis may be used to exactly identify the variety of pure rice and to accurately determine the content of each variety of rice in the mixture,indicating the method is simple and convenient.