From the perspective of marketing theory and the premise of SWOT theory analysis,this paper puts forward the basic strategies of developing continuing education based on 4Ps theory in universities.Combined with the ed...From the perspective of marketing theory and the premise of SWOT theory analysis,this paper puts forward the basic strategies of developing continuing education based on 4Ps theory in universities.Combined with the educational products in the field of management and public administration in the market economy,this paper analyzes the strengths,weaknesses,opportunities and threats in the development of continuing education in universities.From the four aspects of product,price,place and promotion,we summarize the concrete measure which may provide the reference to develop continuing education.展开更多
文摘From the perspective of marketing theory and the premise of SWOT theory analysis,this paper puts forward the basic strategies of developing continuing education based on 4Ps theory in universities.Combined with the educational products in the field of management and public administration in the market economy,this paper analyzes the strengths,weaknesses,opportunities and threats in the development of continuing education in universities.From the four aspects of product,price,place and promotion,we summarize the concrete measure which may provide the reference to develop continuing education.
