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Design and Implementation of Novel Precision Internet Marketing Patterns under the Big Data and Cloud Environment 被引量:1
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作者 zaixia han 《International Journal of Technology Management》 2015年第7期86-88,共3页
Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as... Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as carrier and publishers. Website through static pages, dynamic pages, floating window, AD links, take the initiative to push a variety of ways to show the user enterprise marketing solutions, when the user access to web pages, use eye effect and concentration effect, attract users through reading web pages or click the page again, let the user detailed comprehensive understanding of the marketing plan, which affects the user' s real purchase decisions. Therefore, we combine the cloud environment with search engine optimization technique, the result shows that our method outperforms compared with other approaches. 展开更多
关键词 Precision Internet Marketing Big Data Cloud Environment Pattern Classification.
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A Novel Paradigm and Standard for Efficient C2C E-Business Platform based on Multivariate Optimization Theory
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作者 zaixia han 《International Journal of Technology Management》 2015年第8期81-83,共3页
In this paper, we design and create the novel multivariate optimization theory based approach for building the paradigm. From the seller, web sites, the external environment, the respect such as online trust building ... In this paper, we design and create the novel multivariate optimization theory based approach for building the paradigm. From the seller, web sites, the external environment, the respect such as online trust building credibility evaluation index system. To factors affecting online trust as input will trust composite scores as the output, and then, using BP neural network technology, from the perspective of buyers and build a C2C e-commerce trust evaluation model. The multivariate optimization theory helps us modify the current pattern to be more feasible and robust. In the near future, we have scheduled to polish the neural network part to obtain better performance. 展开更多
关键词 C2C E-BUSINESS MULTIVARIATE Optimization Theory NEURAL Network EFFICIENT Pattern.
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