Since the concept of big data was proposed, the theory on big data is concerned by public, academics, market watchers, researcher and so on, people explore all aspects of the Big Data Time, more than in academic, it h...Since the concept of big data was proposed, the theory on big data is concerned by public, academics, market watchers, researcher and so on, people explore all aspects of the Big Data Time, more than in academic, it has an impact on all areas in marketing,we collect some papers and extract its viewpoints that involve the theory, methods in this article, we hope that it helps to do research on the theory of big data in the field of marketing.展开更多
文摘Since the concept of big data was proposed, the theory on big data is concerned by public, academics, market watchers, researcher and so on, people explore all aspects of the Big Data Time, more than in academic, it has an impact on all areas in marketing,we collect some papers and extract its viewpoints that involve the theory, methods in this article, we hope that it helps to do research on the theory of big data in the field of marketing.
