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The Impact of COVID-19 Pandemic on the Sports Industry,Consumer Behaviour,and Future Outlook
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作者 zhenghan zhang 《管理科学与研究(中英文版)》 2022年第2期55-57,共3页
Owing to the specific qualities,the main spectator sports business is susceptible to the ongoing pandemic.The sports sector is reliant on high-level sporting tournaments that need a lot of manpower to run.The signific... Owing to the specific qualities,the main spectator sports business is susceptible to the ongoing pandemic.The sports sector is reliant on high-level sporting tournaments that need a lot of manpower to run.The significance of the core product is inextricably linked to a variety of ancillary entertainment elements that have been meticulously created to draw in a large number of attendees or spectators.The value of entertainment at issue in the sports industry is primarily created by two sources:athletic events on-field and event components and accessories.The paper examines the state of sports following the pandemic,recovery options,and the future of sports,as well as the numerous effects and difficulties that have occurred as a result of COVID-19-induced developments in the sector.This paper is highly important for the sports industry such as sports managers,broadcasters,media managers,marketers,researchers,practitioners and students who are interested in learning about COVID-19 and its impact on athletes and coaches,the market value of sports,consumer behaviour;and how the situation will be for the sports industry in the post-COVID-19 world. 展开更多
关键词 COVID-19 Sports Industry Consumer Behaviour Future Outlook
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