As the environment of market competition is rapidly changing, the model of competition also changes consistently. This paper focuses on the changing process of global competition model based on the analysis of product...As the environment of market competition is rapidly changing, the model of competition also changes consistently. This paper focuses on the changing process of global competition model based on the analysis of production model and its tendency of development, especially analyses the positive effect of mass customization. The paper introduces the concept of market turbulence to decide the occasion of transformation to mass customization for industries/enterprises. Several transformation roadmaps to mass customization and competitive models and strategies are established.展开更多
文摘As the environment of market competition is rapidly changing, the model of competition also changes consistently. This paper focuses on the changing process of global competition model based on the analysis of production model and its tendency of development, especially analyses the positive effect of mass customization. The paper introduces the concept of market turbulence to decide the occasion of transformation to mass customization for industries/enterprises. Several transformation roadmaps to mass customization and competitive models and strategies are established.
