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“义商”人格塑造语境下“赛训证”融合的人才培养模式研究——以《营销管理沙盘模拟》为例 被引量:3
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作者 戴海容 陈亮 章金萍 《时代金融》 2018年第2期322-324,共3页
高职院校教学改革长期以来一直是个热门话题,通过对当前高职院校市场营销专业的教学改革环境分析,结合"义商"人格塑造的理念,创造性地提出了"义商"人格塑造语境下"赛训证"融合的人才培养模式改革。结合... 高职院校教学改革长期以来一直是个热门话题,通过对当前高职院校市场营销专业的教学改革环境分析,结合"义商"人格塑造的理念,创造性地提出了"义商"人格塑造语境下"赛训证"融合的人才培养模式改革。结合该改革在《营销管理沙盘模拟》的教学实践和取得的教学成果,总结了这一课程教学改革的特色与创新点和其在高职营销专业课程教学改革中的应用推广价值。 展开更多
关键词 义商 人格塑造 赛训证 人才培养
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专业市场转型期的义商创业行为转型——企业内创业一般模式与策略
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作者 潘建林 《商业时代》 北大核心 2013年第9期107-108,共2页
本研究在专业市场转型升级背景下提出了义乌企业内创业命题,并比较了启动创业与内创业模式下义商创业行为差异。在此基础上,本研究尝试用企业内创业启动、执行、考核和维持四阶段模式概括义乌企业内创业一般模式,并提出了企业主非人格... 本研究在专业市场转型升级背景下提出了义乌企业内创业命题,并比较了启动创业与内创业模式下义商创业行为差异。在此基础上,本研究尝试用企业内创业启动、执行、考核和维持四阶段模式概括义乌企业内创业一般模式,并提出了企业主非人格化转变、企业组织结构"双元制"变革的四维内创业支撑体系。 展开更多
关键词 专业市场转型升级 义商创业 行为 内创业一般模式 支撑体系
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“义商”精神驱动下职业院校专业教育与文化教育融合路径研究
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作者 陈亮 《陕西青年职业学院学报》 2019年第1期23-26,共4页
众多职业院校的专业教育和文化教育表现融合度低,与全方面育人的理念匹配不高。从传统的"义商"精神出发,结合专业教育和文化教育的内涵、实施途径,以特定专业群建设情况为例,分别从教育理念、课程体系、实践体系、人文环境展... 众多职业院校的专业教育和文化教育表现融合度低,与全方面育人的理念匹配不高。从传统的"义商"精神出发,结合专业教育和文化教育的内涵、实施途径,以特定专业群建设情况为例,分别从教育理念、课程体系、实践体系、人文环境展开分析,认为专业教育和文化教育应有机结合,共生发展。 展开更多
关键词 义商 专业教育 文化教育 职业教育 市场营销专业群
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一段创业传奇 一曲义商赞歌——评电视剧《鸡毛飞上天》
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作者 郑婕 《艺术科技》 2017年第4期117-117,共1页
现实主义力作《鸡毛飞上天》以举世瞩目的改革开放为宏大叙事背景,以真挚动人的情感为主线讲述了陈江河从鸡毛换糖到白手起家,并发展为商业大亨的励志故事。同时,该剧用理性真实又富有情感化的笔触发掘义乌人民底层的生活状态与变化弹... 现实主义力作《鸡毛飞上天》以举世瞩目的改革开放为宏大叙事背景,以真挚动人的情感为主线讲述了陈江河从鸡毛换糖到白手起家,并发展为商业大亨的励志故事。同时,该剧用理性真实又富有情感化的笔触发掘义乌人民底层的生活状态与变化弹奏出慷慨激昂的主旋律,并收获观众的热切目光。剧中小人物的自身命运与波澜壮阔的社会历史变迁相互交织,谱写了一曲义乌商人智慧与拼搏的时代赞歌。 展开更多
关键词 《鸡毛飞上天》 义商精神 现实主义
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论明代传记与话本中的徽商形象 被引量:1
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作者 张世敏 《上饶师范学院学报》 2016年第2期62-66,共5页
明代的话本与传记成功地刻画了一批"好名"的徽州商人形象,其徽商形象既有相同之处,也有天壤之异。话本中的徽商形象有好有坏,尤其是典商往往被贬为"徽狗",与传记中的绝大多数义商形象形成了鲜明对比。两者之间存在... 明代的话本与传记成功地刻画了一批"好名"的徽州商人形象,其徽商形象既有相同之处,也有天壤之异。话本中的徽商形象有好有坏,尤其是典商往往被贬为"徽狗",与传记中的绝大多数义商形象形成了鲜明对比。两者之间存在如此强烈的反差,除了文体的差异之外,更重要的原因是徽商到明代已出现分化。"徽狗"是对当时一部分不择手段的徽商的真实写照;提出"市义"主张,并为获利而施义,则说明徽商的经营朝着更符合经济规律的方向在发展。 展开更多
关键词 徽商 好名 义商 话本 传记
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当代企业需要的商业精神探析
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作者 梁静丽 张星海 《山东商业职业技术学院学报》 2012年第2期10-11,29,共3页
通过观看电视连续剧《乔家大院》,结合当前我国企业现状,总结目前企业主要缺乏的商业精神,即义商的"天下"精神,任人唯贤、从善如流精神,信义利、协合作精神,不唯古训、勇于创新精神。这些精神都是我们当前企业需要认真学习、... 通过观看电视连续剧《乔家大院》,结合当前我国企业现状,总结目前企业主要缺乏的商业精神,即义商的"天下"精神,任人唯贤、从善如流精神,信义利、协合作精神,不唯古训、勇于创新精神。这些精神都是我们当前企业需要认真学习、消化吸收的精神财富。 展开更多
关键词 晋商 义商 创新 乔家大院
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Classifying R-dual Sequence in the Abstract Frame Theory
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作者 吴国昌 王澜峰 李登峰 《Chinese Quarterly Journal of Mathematics》 CSCD 2009年第3期378-383,共6页
In this paper,two operators are defined,and their underlying properties are found,then the R-dual relationship is classified from the aspect of the operators defined.Furthermore,the commutability of the bases of const... In this paper,two operators are defined,and their underlying properties are found,then the R-dual relationship is classified from the aspect of the operators defined.Furthermore,the commutability of the bases of constructing R-dual sequence is discussed.In particular,SR-dual sequence is defined and is clarified.At last an example is given. 展开更多
关键词 the frame theory R-dual sequence SR-dual sequence COMMUTABILITY
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An Indigenous Yoruba Socio-political Model of Conflict Resolution
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作者 Lawrence Bamikole 《Journal of Philosophy Study》 2013年第2期144-152,共9页
In indigenous and contemporary societies, different elements of social and political institutions have come up with various inner mechanisms that are unique to their societies that can adjudicate in conflict situation... In indigenous and contemporary societies, different elements of social and political institutions have come up with various inner mechanisms that are unique to their societies that can adjudicate in conflict situations. In traditional, indigenous Yoruba societies, agba (elders) were usually relied upon as agents and institutions of conflict resolution in view of certain qualities possessed by this category of people. This paper focuses attention on the role of agba (elders) in conflict resolution at various levels of Yoruba life. We acknowledge that agba (elders) have performed these roles in traditional, indigenous Yoruba societies. The opinion expressed in this paper is that agba, as theoretical and practical conflict resolution mechanism, can be philosophically developed and used as an alternative model to the current means of resolving conflicts through wars and terrorism and other forms of violence by aggrieved individuals and groups in national and international arenas. 展开更多
关键词 agba (elders) indigenous Yoruba society conflict resolution MODEL
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Influence of Societal Values on the Outdoor Advertising of Staple Commodities in Lagos State, Nigeria
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作者 Femi Kayode 《Journal of Philosophy Study》 2018年第1期1-11,共11页
Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the... Societal values are polysemous and its dimensions are imported into advertising to give it rich content. The polysemous character makes it sensitive and complex phenomena. For instance, value that is acceptable in the western part of Nigeria may be unacceptable in the north or east. This clearly implies that value, although may be of the people, is relative and subjective. This study made use of survey research design with a single research question set to guide it. Data were collected from 362 respondents who were purposively selected in the study area (Lagos State, Nigeria) as sample size. Data gathering were done on the field with the aid of questionnaire and analyzed with descriptive statistics. Specifically, a Table of frequency and percentage distribution was employed and scoring of variables was done vis-h-vis the responses of the consumers of staple commodities to look at the extent to which societal values have influenced product advertisements in the State. The Mean and standard deviation was calculated. The result of the study presented in Table 1 shows that all the societal values scoped for this study (culture, moral, religion, taste, language and color) influence consumers in one way or the other but the portrayal of religious design concept to influence consumers to patronize staple commodities ranked best of all. The study observed that of all the societal values traceable to advertising campaign in Lagos State, religion-inclined advertising designs are gaining a rising number of influences. It therefore concludes that religious and cultural designs, when appropriately applied help outdoor advertising to thrive well in Lagos State. 展开更多
关键词 core values polysemous INFLUENCE staple commodities outdoor advertising
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Quantum Mechanical Image of Matrices' LDU Decomposition
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作者 范洪义 袁少杰 《Communications in Theoretical Physics》 SCIE CAS CSCD 2010年第6期1024-1026,共3页
For classical transformation (q1,q2) → (Aq1 + Bq2, Cq1 + Dq2), where AD - CB ≠ 1, we find its quantum mechanical image by using LDU decomposition of the matrix (A B C D ). The explicit operators L, D, and U ... For classical transformation (q1,q2) → (Aq1 + Bq2, Cq1 + Dq2), where AD - CB ≠ 1, we find its quantum mechanical image by using LDU decomposition of the matrix (A B C D ). The explicit operators L, D, and U axe derived and their physical meaning is revealed, this also provides a new way for disentangling some exponential operators. 展开更多
关键词 quantum unitary operator LDU decomposition of matrices the IWOP technique
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Redefining Commercial Bus Models in Brazil
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作者 Artur Carlos de Morais Maria Luiza Bastos da Silva e Galindo Heitor Pereira do Nascimento Wilier Luciano 《Journal of Civil Engineering and Architecture》 2012年第5期557-573,共17页
Currently, Brazilian buses are divided in three categories: city buses, intercity buses and coaches. That categorization results from the understanding that citizens only need to move around urban perimeters. However... Currently, Brazilian buses are divided in three categories: city buses, intercity buses and coaches. That categorization results from the understanding that citizens only need to move around urban perimeters. However, the current bus models available do not fully meet legal demands or cater for all of society's demands. Rural workers and students that live in rural areas also must be conveyed in buses and minibuses. Municipal and state directives prohibit employers to convey them in improper vehicles, such as trucks. Social demands, on the other hand, can be i[llustrated by federal and state programs that provide vehicles to transport students who dwell in rural settings. Accordingly, this paper proposes a new categorization of bus models available in the Brazilian market, which should account for the unique local operating conditions rural buses face, instead of only considering the type of service they provide. Further, a purpose-built vehicle is suggested i[n order to cater for the needs of rural workers and students. Rural students represent, in average, five million rural school bus riders. 展开更多
关键词 Bus models rural matters rural vehicle category.
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The Generalized Roper-Suffridge Extension Operator on the Reinhardt Domain 被引量:3
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作者 S. Rahrovi H. Piri 《Journal of Mathematics and System Science》 2016年第10期383-394,共12页
Let pj ∈ N and pj ≥-1, j = 2,...,n be a fixed positive integer. In this paper a generalized Roper-Suffridge extension operator F(z) ={f(Z1)+f'(z1)} on Reinhardt domain is defined. Some different conditions f... Let pj ∈ N and pj ≥-1, j = 2,...,n be a fixed positive integer. In this paper a generalized Roper-Suffridge extension operator F(z) ={f(Z1)+f'(z1)} on Reinhardt domain is defined. Some different conditions for Pj areestablished under which the operator preserves an almost spirallike mapping of type fl and order a and spirallike mapping of type β and order α, respectively. In particular, our results reduce to many well-known results. 展开更多
关键词 Roper-Suffridge extension operator Reinhardt Domain Almost spirallike mapping of type β and order α Spirallikemapping of type β and order α Minkowski functional.
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The Anime Subculture and Socialist Core Value System
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作者 Lihua Wang 《International English Education Research》 2014年第10期31-33,共3页
The rise of the anirne subculture assembles the huge youth groups in the construction of the socialist core value system, and provides a new carrier and injected into the innovative dynamic. At the same time, their pe... The rise of the anirne subculture assembles the huge youth groups in the construction of the socialist core value system, and provides a new carrier and injected into the innovative dynamic. At the same time, their perverse behavior and exaggerated style of dress and the strange language constitute the alienation and challenges of a core value system. It should strengthen the ideological review and classification management, with the criticism of the mainstream media to enhance the vigilance of the community, as well as through commercial activities to digest rebel style, which is the effective way to promote the core value system. 展开更多
关键词 Anime Subculture Socialist Core Value System STYLE Subcultural Capital Incorporated
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Drumming the Future: Vietnamese Drumming as a Bridge Between Tradition and Popular Entertainment
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作者 Janys Hayes 《Journal of Literature and Art Studies》 2014年第7期557-566,共10页
The fascination of Vietnamese with drums and drumming reaches back into the pre-historic when bronze drums (Dong Son), from the Red River Delta region of Vietnam's north, were prized trading commodities throughout ... The fascination of Vietnamese with drums and drumming reaches back into the pre-historic when bronze drums (Dong Son), from the Red River Delta region of Vietnam's north, were prized trading commodities throughout the Asian world of that time. Now in the 21st century the Dong Son and other historically renowned drum types have become symbols for Vietnam's emergence into an international cultural and economic arena. This paper charts three Vietnamese international events that illustrate the emblematic use of traditional drumming as a nationalistic symbol of modern Vietnam: The Third Asian Indoor Games held in Hanoi in 2009 opened with a drumming spectacle using battle drums; the Jubilee celebrations of the Vietnamese Catholic Church in 2010, opened in the north in the Ha Nam province with an immense traditional drumming performance within its religious setting; the 2012 Hue International Arts Festival incorporated "Resounding the Vietnamese Spirit", a specific drums and percussion festival, with performances using Binh Dinh war drums, royal drums from Hue, Dong Son drums, and Tay Son battle drums. These displays of traditional drumming it is argued have popularised particular nationalistic styles of drumming amongst Vietnamese youth, extending from the use of drumming in lion dance performances to the emergence of small, youth drumming groups who perform in the streets of Hanoi and Ho Chi Minh City 展开更多
关键词 Vietnamese drumming Hue Festival popular entertainment doi moi ritual drumming Vietnamesenational identity Vietnamese cultural traditions
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A General Projection Method for a System of Relaxed Coercive Variational Inequalities in Hilbert Spaces
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作者 杨峻 吴忠林 《Chinese Quarterly Journal of Mathematics》 CSCD 2009年第3期426-431,共6页
In this paper,we consider a new algorithm for a generalized system for relaxed coercive nonlinear inequalities involving three different operators in Hilbert spaces by the convergence of projection methods.Our results... In this paper,we consider a new algorithm for a generalized system for relaxed coercive nonlinear inequalities involving three different operators in Hilbert spaces by the convergence of projection methods.Our results include the previous results as special cases extend and improve the main results obtained by many others. 展开更多
关键词 relaxed coercive nonlinear variational inequality projection method relaxed coercive mapping
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Subversive Abjection and Sublimity in Jeanette Winterson's Representation of the Fantastic A Study of The Passion and Sexing the Cherry
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作者 Maria Antonietta Struzziero 《Journalism and Mass Communication》 2013年第10期648-658,共11页
Looking at the last decades of the 19th and 20th century from our vantage point encourages parallels to be drawn between the two periods: in fact, both are affected by a process of cultural fragmentation, social, and... Looking at the last decades of the 19th and 20th century from our vantage point encourages parallels to be drawn between the two periods: in fact, both are affected by a process of cultural fragmentation, social, and epistemological transformations and crises that permeate the whole civil society. In the specific field of English literature, the genre of the fantastic is undoubtedly a common presence. In Fantasy: The Literature of Subversion, Jackson (1981) noted the re-emergence of the fantastic as a transgressive force at moments of cultural stress and repression. Waugh (1995) held a similar view in The Harvest of the Sixties. At the end of the 20th century, in its postmodernist shape, fantastic literature becomes one of the favourite genres of a number of feminist writers, and among them, Jeanette Winterson transforms it into a truly transgressive genre. This paper examines Winterson's The Passion (1996) and Sexing the Cherry (1990) in the light of Jackson's theory of the fantastic, as a narrative that establishes an oppositional dialogic relationship with the "real", to interrogate it and collapse the traditional distinction between the normative and the "other". In The Passion, the real is signified by the dominant ideological discourse, exemplified by Napoleon; the fantastic by Villanelle's webbed feet and her ability to walk on water. In Sexing the Cherry, the real is represented by the Puritans with their bigoted and hypocritical morality; the fantastic by the huge Dog-Woman and her foundling son, Jordan. Besides, in both novels, the female body is metamorphosed to challenge the view of a "normal", acceptable femininity; what emerges is a monstrous and sublime body that collapses distinctions between gender boundaries. In Sexing the Cherry (1990), Winterson created the grotesque, gigantic body of the Dog-Woman, a figure of Kristevan "abjection". In The Passion (1996), she gave life to the hybrid body of Villanelle, an oxymoronic combination of the terrible beautiful. The conclusion of the paper argues that Winterson deploys the fantastic to deconstruct the gendered subject of the dominant signifying order and create a dislocated world outside commercial culture, where new voices can be heard, speaking for unheard, neglected groups, particularly women. 展开更多
关键词 Jeanette Winterson FANTASTIC SUBLIME historiographic metafiction POSTMODERNISM gender
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Toyota Motor Corporation: Organizational Culture
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作者 Sergey Sosnovskikh 《Journal of Philosophy Study》 2016年第7期442-454,共13页
This paper investigates the organizational culture of one of the largest auto manufacturers in the world Toyota Motor Corporation using various corporate culture and management models. The investigation was conducted ... This paper investigates the organizational culture of one of the largest auto manufacturers in the world Toyota Motor Corporation using various corporate culture and management models. The investigation was conducted in 2009 using qualitative analysis with the help of various secondary sources. The study reveals that the company's management style can be characterized as the Family type that implies collectivistic society with male domination, strict rules and laws at work, and long-term orientation. It is also based on several essential principles, such as continuous improvement and learning, respect for people, mutual trust, and teamwork. Two core elements of the Toyota's success are technological innovations and qualified human resources. 展开更多
关键词 Toyota Motor Corporation organizational culture management model Japanese culture HOFSTEDE KAIZEN
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Autonomy in Scaffolding as Learning in Teacher-Student Negotiation of Meaning in a University EFL Classroom 被引量:6
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作者 李丹丽 《Chinese Journal of Applied Linguistics》 SCIE 2017年第4期410-430,471,共22页
Based upon sociocultural theory, this study investigates the dynamics of the teacher's roles and learner autonomy in the process of scaffolding in teacher-student negotiation of meaning in an EFL classroom, The parti... Based upon sociocultural theory, this study investigates the dynamics of the teacher's roles and learner autonomy in the process of scaffolding in teacher-student negotiation of meaning in an EFL classroom, The participants were 25 undergraduate students and a Chinese teacher of English at a university in China. The teacher-student dialogue was the central mechanism mediating the construction of negotiation of meaning and form in language learning. The analysis of classroom discourse and the teacher's retrospection from an interview illustrated the teacher's different roles in interaction, where scaffolding acted as a structured pedagogical tool. The study revealed that the learners were afforded assistance to progress from other- regulation to self-regulation, and consequently, the teacher exploited opportunities to enhance learner autonomy in negotiation of spaces for autonomy in classroom teaching. The study has probed into the significance of the teacher's capacity of controlling scaffolding effectively and generated implications for teacher development and learner training. 展开更多
关键词 AUTONOMY SCAFFOLDING teacher-student interaction REGULATION negotiation of meaning
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An Empirical Study of Meaning Negotiation from the Perspective of Task Characteristics——Task Difficulty and Task Complexity
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作者 乔丽娟 《Chinese Journal of Applied Linguistics》 2010年第4期45-63,126,共20页
文章首先概括了意义协商的概念、分类、基本模式、重要作用及其与任务特性——任务难度、复杂度的关系。以此为基础,本研究着重探讨了任务特性——任务复杂度及任务难度对意义协商的质与量的影响。实验中的受试为吉林大学英语专业40名... 文章首先概括了意义协商的概念、分类、基本模式、重要作用及其与任务特性——任务难度、复杂度的关系。以此为基础,本研究着重探讨了任务特性——任务复杂度及任务难度对意义协商的质与量的影响。实验中的受试为吉林大学英语专业40名本科生。本实验采用了三种研究方法:4项以小组讨论为主的任务、问卷调查和访谈。本研究的主要发现是:任务复杂度对意义协商的质的影响错综复杂、极不均衡;协调作用不容忽视——认知难度较大的任务,受试所运用语言的复杂度越高,但其准确度、流利度较低;反之亦然;任务的认知难度与意义协商的量相互作用;任务复杂度与任务难度呈正相关。 展开更多
关键词 meaning negotiation task complexity task difficulty task types
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The Little Match Girl in a Doll's World! Hans Christian Andersen and Jean Renoir
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作者 Karin Sanders 《Fudan Journal of the Humanities and Social Sciences》 2016年第3期517-527,共11页
Remediation into film of the Danish author Hans Christian Andersen's many fairytales often accentuate his quaint or sentimental tendencies. In a silent film adaptation of "The Little Match Girl" the French filmmake... Remediation into film of the Danish author Hans Christian Andersen's many fairytales often accentuate his quaint or sentimental tendencies. In a silent film adaptation of "The Little Match Girl" the French filmmaker Jean Renoir transports us into an avant-garde world of consumerism and commodification that seems at odds with Andersen's original vision. Yet Renoir's film is remarkably resonant with Andersen's own pre-cinematic imagination even as it produces a different inflection of the uncanny. The match girl is turned into a femme enfant fatale and her illu- minated visions are redirected away from the comforts of home to a world of artifice and melodrama. 展开更多
关键词 Fairytales Avant-garde film Animate and inanimate The uncanny
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