近年来,随着女性玩家消费能力与自我意识的提升,“她经济”日益兴起,女性玩家群体在游戏领域的地位不断提升。其中,乙女游戏作为女性玩家的心头好,凭借其独特的叙事风格和交互机制吸引了大量女性用户的关注。乙女游戏作为一种以女性玩...近年来,随着女性玩家消费能力与自我意识的提升,“她经济”日益兴起,女性玩家群体在游戏领域的地位不断提升。其中,乙女游戏作为女性玩家的心头好,凭借其独特的叙事风格和交互机制吸引了大量女性用户的关注。乙女游戏作为一种以女性玩家为主要受众的游戏类型,通过丰富的情感互动以及独特的情感体验设计,满足了女性玩家的情感需求。本文将从乙女游戏的剧情设计、角色设定、玩家与游戏角色的互动方式等方面,探讨“她经济”浪潮下国内乙女游戏的交互机制对女性玩家的情感影响以及国内乙女游戏面临的现实困境。旨在为乙女游戏产业在理论与实践的创新上提供有益借鉴,推动游戏产业对交互机制的革新。In recent years, with the improvement of female players’ consumption power and self-awareness, “she economy” has been rising, and the status of female players in the game field has been continuously improved. Among them, as a favorite of female players, otome games have attracted the attention of a large number of female users with its unique narrative style and interactive mechanism. As a type of game with female players as the main audience, otome games meet the emotional needs of female players through rich emotional interaction and unique emotional experience design. This paper will discuss the emotional impact of the interaction mechanism of domestic otome games on female players under the wave of “she economy” and the realistic dilemma faced by domestic otome games from the aspects of plot design, role setting, and interaction between players and game characters. The aim is to provide beneficial reference for the innovation of theory and practice in the game industry and promote the innovation of interactive mechanism in the game industry.展开更多
“她经济”是一社会经济现象,指以女性为主力军的消费群体在整个社会消费中占较大比重。“她经济”局面出现并持久存在的原因既有女性自我意识的觉醒,又有资本对女性消费的刻意引导。在资本对社会和文化的渗透下,女性的自我觉醒精神被...“她经济”是一社会经济现象,指以女性为主力军的消费群体在整个社会消费中占较大比重。“她经济”局面出现并持久存在的原因既有女性自我意识的觉醒,又有资本对女性消费的刻意引导。在资本对社会和文化的渗透下,女性的自我觉醒精神被加以利用,本是通过消费实现自我价值确立的手段在不自觉间成为资本剥削的一环。尽管女性消费的增长体现并促进了社会进步和经济发展,但同时也要看到在资本操控下的“她经济”加强了当代社会的符号消费,并导致了对女性自身精神和物质的压榨。“She economy” is a social and economic phenomenon, which refers to the consumer group with women as the main force in the whole social consumption accounts for a large proportion. The reason for the emergence and lasting existence of “She economy” is both the awakening of women’s self-consciousness and the deliberate guidance of capital to women’s consumption. Under the infiltration of capital into society and culture, women’s self-awakening spirit is used, which unconsciously becomes a part of capital exploitation through the means of realizing self-value establishment through consumption. Although the growth of female consumption reflects and promotes social progress and economic development, it is also necessary to see that the “she economy” under the control of capital has strengthened the symbolic consumption of contemporary society and led to the spiritual and material oppression of women themselves.展开更多
“她经济”是围绕着女性理财、消费而形成的特有的经济圈和经济现象。电子商务领域在“她经济”的助推下发展前景光明,但也存在着些许问题。运用文献资料法对“她经济”视域下女性电子商务消费市场的发展现状、存在的主要问题进行分析,...“她经济”是围绕着女性理财、消费而形成的特有的经济圈和经济现象。电子商务领域在“她经济”的助推下发展前景光明,但也存在着些许问题。运用文献资料法对“她经济”视域下女性电子商务消费市场的发展现状、存在的主要问题进行分析,发现存在着商品质量与安全问题,价格不透明与虚假促销,售后服务不到位,个人隐私与信息安全问题等问题。为了更好地推动“她经济”与电子商务领域的深度融合,应以加强商品质量与安全监管,规范价格策略与促销行为,完善售后服务体系,强化隐私保护与信息安全为抓手,各主体应形成合力,更好地促进女性用户电子商务消费的良性发展。“Her Economy” is a unique economic circle and phenomenon formed around women’s finance and consumption. The development prospects of e-commerce are bright with the help of “her economy”, but there are also some problems. Using the method of literature review, this paper analyzes the current development status and main problems of the female e-commerce consumption market from the perspective of “her economy”. It is found that there are problems with product quality and safety, opaque prices and false promotions, inadequate after-sales service, personal privacy and information security. In order to better promote the deep integration of “her economy” and the field of e-commerce, efforts should be made to strengthen product quality and safety supervision, standardize pricing strategies and promotional behaviors, improve after-sales service systems, strengthen privacy protection and information security. All parties should work together to better promote the healthy development of female users’ e-commerce consumption.展开更多
文摘近年来,随着女性玩家消费能力与自我意识的提升,“她经济”日益兴起,女性玩家群体在游戏领域的地位不断提升。其中,乙女游戏作为女性玩家的心头好,凭借其独特的叙事风格和交互机制吸引了大量女性用户的关注。乙女游戏作为一种以女性玩家为主要受众的游戏类型,通过丰富的情感互动以及独特的情感体验设计,满足了女性玩家的情感需求。本文将从乙女游戏的剧情设计、角色设定、玩家与游戏角色的互动方式等方面,探讨“她经济”浪潮下国内乙女游戏的交互机制对女性玩家的情感影响以及国内乙女游戏面临的现实困境。旨在为乙女游戏产业在理论与实践的创新上提供有益借鉴,推动游戏产业对交互机制的革新。In recent years, with the improvement of female players’ consumption power and self-awareness, “she economy” has been rising, and the status of female players in the game field has been continuously improved. Among them, as a favorite of female players, otome games have attracted the attention of a large number of female users with its unique narrative style and interactive mechanism. As a type of game with female players as the main audience, otome games meet the emotional needs of female players through rich emotional interaction and unique emotional experience design. This paper will discuss the emotional impact of the interaction mechanism of domestic otome games on female players under the wave of “she economy” and the realistic dilemma faced by domestic otome games from the aspects of plot design, role setting, and interaction between players and game characters. The aim is to provide beneficial reference for the innovation of theory and practice in the game industry and promote the innovation of interactive mechanism in the game industry.
文摘“她经济”是一社会经济现象,指以女性为主力军的消费群体在整个社会消费中占较大比重。“她经济”局面出现并持久存在的原因既有女性自我意识的觉醒,又有资本对女性消费的刻意引导。在资本对社会和文化的渗透下,女性的自我觉醒精神被加以利用,本是通过消费实现自我价值确立的手段在不自觉间成为资本剥削的一环。尽管女性消费的增长体现并促进了社会进步和经济发展,但同时也要看到在资本操控下的“她经济”加强了当代社会的符号消费,并导致了对女性自身精神和物质的压榨。“She economy” is a social and economic phenomenon, which refers to the consumer group with women as the main force in the whole social consumption accounts for a large proportion. The reason for the emergence and lasting existence of “She economy” is both the awakening of women’s self-consciousness and the deliberate guidance of capital to women’s consumption. Under the infiltration of capital into society and culture, women’s self-awakening spirit is used, which unconsciously becomes a part of capital exploitation through the means of realizing self-value establishment through consumption. Although the growth of female consumption reflects and promotes social progress and economic development, it is also necessary to see that the “she economy” under the control of capital has strengthened the symbolic consumption of contemporary society and led to the spiritual and material oppression of women themselves.
文摘“她经济”是围绕着女性理财、消费而形成的特有的经济圈和经济现象。电子商务领域在“她经济”的助推下发展前景光明,但也存在着些许问题。运用文献资料法对“她经济”视域下女性电子商务消费市场的发展现状、存在的主要问题进行分析,发现存在着商品质量与安全问题,价格不透明与虚假促销,售后服务不到位,个人隐私与信息安全问题等问题。为了更好地推动“她经济”与电子商务领域的深度融合,应以加强商品质量与安全监管,规范价格策略与促销行为,完善售后服务体系,强化隐私保护与信息安全为抓手,各主体应形成合力,更好地促进女性用户电子商务消费的良性发展。“Her Economy” is a unique economic circle and phenomenon formed around women’s finance and consumption. The development prospects of e-commerce are bright with the help of “her economy”, but there are also some problems. Using the method of literature review, this paper analyzes the current development status and main problems of the female e-commerce consumption market from the perspective of “her economy”. It is found that there are problems with product quality and safety, opaque prices and false promotions, inadequate after-sales service, personal privacy and information security. In order to better promote the deep integration of “her economy” and the field of e-commerce, efforts should be made to strengthen product quality and safety supervision, standardize pricing strategies and promotional behaviors, improve after-sales service systems, strengthen privacy protection and information security. All parties should work together to better promote the healthy development of female users’ e-commerce consumption.
