西方工业文明的兴起使得众多资本主义国家得以迅速发展,随之而来的经济危机和生态危机也逐渐浮现,这一现象使得哲学家们开始重新思考和审视西方的消费价值观。马尔库塞作为法兰克福学派的杰出代表人物之一,在继承前人哲学思想的基础上,...西方工业文明的兴起使得众多资本主义国家得以迅速发展,随之而来的经济危机和生态危机也逐渐浮现,这一现象使得哲学家们开始重新思考和审视西方的消费价值观。马尔库塞作为法兰克福学派的杰出代表人物之一,在继承前人哲学思想的基础上,剖析了消费异化这一现象的根源,揭示了西方发达工业社会有意营造的错误消费观念,分析了消费异化现象对个人、文化和生态的危害,进而对当代资本主义社会新兴控制手段开展批判。当下,研究马尔库塞的消费异化理论对于理解我国社会面临的问题以及解决由消费所引发的社会问题具有重要的启发意义。The rise of western industrial civilization has enabled many capitalist countries to develop rapidly, and the ensuing economic crisis and ecological crisis have gradually emerged. This phenomenon has led philosophers to rethink and examine the western consumption values. As one of the outstanding representatives of Frankfurt School, Marcuse, on the basis of inheriting the philosophical thoughts of predecessors, analyzed the root of the phenomenon of consumption alienation, revealed the wrong consumption concept deliberately created by western developed industrial society, analyzed the harm of consumption alienation to individuals, culture and ecology, and then criticized the emerging control means in contemporary capitalist society. At present, studying Marcuse’s consumption alienation theory is of great enlightening significance for understanding the problems faced by our society and solving the social problems caused by consumption.展开更多
在现代技术社会,随着电子商务的迅猛发展,消费行为和消费模式经历了深刻的变革。电商经济极大地推动了商品流通和交换,加速了信息消费、数字消费的发展进程,但随之而来的消费异化问题也愈加明显。本文将立足于马克思主义哲学的异化理论...在现代技术社会,随着电子商务的迅猛发展,消费行为和消费模式经历了深刻的变革。电商经济极大地推动了商品流通和交换,加速了信息消费、数字消费的发展进程,但随之而来的消费异化问题也愈加明显。本文将立足于马克思主义哲学的异化理论视域,对电商经济下的消费异化现象做学理性探究,探讨在电商平台的算法推荐、信息过载、消费主义的推波助澜下消费异化的具体表征,深入分析其内在逻辑与成因,反思消费异化对社会文化和经济结构造成的深远影响,最后提出应对策略,以期为电商经济如何发挥自身优势促进理性消费和经济发展提供理论支持和实践指导。In modern technological society, with the rapid development of e-commerce, consumer behavior and consumption patterns have undergone profound changes. The e-commerce economy has greatly promoted the circulation and exchange of goods, accelerated the development of information consumption and digital consumption, but the resulting consumer alienation problem has also become more and more obvious. Based on the alienation theory of Marxist philosophy, this paper will conduct a rational study on the phenomenon of consumer alienation under the e-commerce economy, explore the specific manifestations of consumer alienation under the algorithm recommendation, information overload, and consumerism of the e-commerce platform, deeply analyze its internal logic and causes, reflect on the profound impact of consumer alienation on social culture and economic structure, and finally propose coping strategies, in order to provide theoretical support and practical guidance for how the e-commerce economy can give full play to its own advantages to promote rational consumption and economic development.展开更多
随着网络消费的规模和速度的迅猛发展,消费异化现象时有发生,以消费异化为理论基础,分析出作为网络消费主力军的大学生在享受网络消费带给他们的物质与精神满足的同时,也在消费中出现了消费行为异化、消费心理异化、消费目的异化等问题...随着网络消费的规模和速度的迅猛发展,消费异化现象时有发生,以消费异化为理论基础,分析出作为网络消费主力军的大学生在享受网络消费带给他们的物质与精神满足的同时,也在消费中出现了消费行为异化、消费心理异化、消费目的异化等问题。在此基础上分析其形成的原因,针对网络资本营销逐利、消费教育缺乏针对性、自身消费观念存在偏差的现实原因,要加强网络平台的监管;提高高校消费教育的重视程度;树立正确的消费观。With the rapid development of the scale and speed of network consumption, the phenomenon of consumption alienation occurs from time to time. Based on the theory of consumption alienation, we analyze that college students, who are the main force of network consumption, enjoy the material and spiritual satisfaction brought by network consumption, and at the same time, they also have the problems of alienation of consumption purpose, alienation of consumption behaviors, alienation of consumption psychology, etc. on the basis of this analysis, we should strengthen the supervision of network platforms, improve the attention of consumption education in colleges and universities, and set up correct consumption concepts. On this basis, we analyze the reasons for its formation, and in view of the realistic dilemma of profit-seeking network capital marketing, lack of pertinence of consumption education, and deviation of their own consumption concepts, we need to strengthen the supervision of network platforms;improve the attention of consumption education in colleges and universities;and establish a correct concept of consumption.展开更多
第二次世界大战以来,第三次科技革命的推动下,科学技术的发展、生产力的提高推动西方资本主义社会经济发展迅猛,西方社会由工业社会迈向后工业社会,影响并改变着当时的生活方式,消费社会在资本主义社会兴起。鲍德里亚正是基于时代的转变...第二次世界大战以来,第三次科技革命的推动下,科学技术的发展、生产力的提高推动西方资本主义社会经济发展迅猛,西方社会由工业社会迈向后工业社会,影响并改变着当时的生活方式,消费社会在资本主义社会兴起。鲍德里亚正是基于时代的转变,开启对消费社会的反思与批判之路。他在继承发展前人思想理论的基础上,以全新的视角引入符号学分析阐述了消费异化思想,深化了对资本主义社会的批判。但是,鲍德里亚消费思想也具有其自身的局限性,批判停留在消费异化的表象层面,提出的扬弃消费异化的解决方案也没能深入到资本主义社会现实,具有乌托邦色彩。Since the Second World War, driven by the Third Scientific and Technological Revolution, the development of science and technology and the improvement of productive forces have contributed to the rapid economic development of Western capitalist society, which is moving from an industrial society to a post-industrial society, affecting and changing the lifestyle at that time, and the rise of the consumer society in capitalist society. Baudrillard started his reflection and criticism of the consumer society precisely based on the change of the times. On the basis of the inheritance and development of his predecessors’ theories, he introduced semiotic analysis to elaborate the idea of consumption alienation from a new perspective and deepened his criticism of capitalist society. However, it also has its own limitations, as the critique stays at the superficial level of consumer alienation, and the solution proposed to abandon consumption alienation fails to penetrate into the reality of capitalist society, which is utopian.展开更多
文摘西方工业文明的兴起使得众多资本主义国家得以迅速发展,随之而来的经济危机和生态危机也逐渐浮现,这一现象使得哲学家们开始重新思考和审视西方的消费价值观。马尔库塞作为法兰克福学派的杰出代表人物之一,在继承前人哲学思想的基础上,剖析了消费异化这一现象的根源,揭示了西方发达工业社会有意营造的错误消费观念,分析了消费异化现象对个人、文化和生态的危害,进而对当代资本主义社会新兴控制手段开展批判。当下,研究马尔库塞的消费异化理论对于理解我国社会面临的问题以及解决由消费所引发的社会问题具有重要的启发意义。The rise of western industrial civilization has enabled many capitalist countries to develop rapidly, and the ensuing economic crisis and ecological crisis have gradually emerged. This phenomenon has led philosophers to rethink and examine the western consumption values. As one of the outstanding representatives of Frankfurt School, Marcuse, on the basis of inheriting the philosophical thoughts of predecessors, analyzed the root of the phenomenon of consumption alienation, revealed the wrong consumption concept deliberately created by western developed industrial society, analyzed the harm of consumption alienation to individuals, culture and ecology, and then criticized the emerging control means in contemporary capitalist society. At present, studying Marcuse’s consumption alienation theory is of great enlightening significance for understanding the problems faced by our society and solving the social problems caused by consumption.
文摘在现代技术社会,随着电子商务的迅猛发展,消费行为和消费模式经历了深刻的变革。电商经济极大地推动了商品流通和交换,加速了信息消费、数字消费的发展进程,但随之而来的消费异化问题也愈加明显。本文将立足于马克思主义哲学的异化理论视域,对电商经济下的消费异化现象做学理性探究,探讨在电商平台的算法推荐、信息过载、消费主义的推波助澜下消费异化的具体表征,深入分析其内在逻辑与成因,反思消费异化对社会文化和经济结构造成的深远影响,最后提出应对策略,以期为电商经济如何发挥自身优势促进理性消费和经济发展提供理论支持和实践指导。In modern technological society, with the rapid development of e-commerce, consumer behavior and consumption patterns have undergone profound changes. The e-commerce economy has greatly promoted the circulation and exchange of goods, accelerated the development of information consumption and digital consumption, but the resulting consumer alienation problem has also become more and more obvious. Based on the alienation theory of Marxist philosophy, this paper will conduct a rational study on the phenomenon of consumer alienation under the e-commerce economy, explore the specific manifestations of consumer alienation under the algorithm recommendation, information overload, and consumerism of the e-commerce platform, deeply analyze its internal logic and causes, reflect on the profound impact of consumer alienation on social culture and economic structure, and finally propose coping strategies, in order to provide theoretical support and practical guidance for how the e-commerce economy can give full play to its own advantages to promote rational consumption and economic development.
文摘随着网络消费的规模和速度的迅猛发展,消费异化现象时有发生,以消费异化为理论基础,分析出作为网络消费主力军的大学生在享受网络消费带给他们的物质与精神满足的同时,也在消费中出现了消费行为异化、消费心理异化、消费目的异化等问题。在此基础上分析其形成的原因,针对网络资本营销逐利、消费教育缺乏针对性、自身消费观念存在偏差的现实原因,要加强网络平台的监管;提高高校消费教育的重视程度;树立正确的消费观。With the rapid development of the scale and speed of network consumption, the phenomenon of consumption alienation occurs from time to time. Based on the theory of consumption alienation, we analyze that college students, who are the main force of network consumption, enjoy the material and spiritual satisfaction brought by network consumption, and at the same time, they also have the problems of alienation of consumption purpose, alienation of consumption behaviors, alienation of consumption psychology, etc. on the basis of this analysis, we should strengthen the supervision of network platforms, improve the attention of consumption education in colleges and universities, and set up correct consumption concepts. On this basis, we analyze the reasons for its formation, and in view of the realistic dilemma of profit-seeking network capital marketing, lack of pertinence of consumption education, and deviation of their own consumption concepts, we need to strengthen the supervision of network platforms;improve the attention of consumption education in colleges and universities;and establish a correct concept of consumption.
文摘第二次世界大战以来,第三次科技革命的推动下,科学技术的发展、生产力的提高推动西方资本主义社会经济发展迅猛,西方社会由工业社会迈向后工业社会,影响并改变着当时的生活方式,消费社会在资本主义社会兴起。鲍德里亚正是基于时代的转变,开启对消费社会的反思与批判之路。他在继承发展前人思想理论的基础上,以全新的视角引入符号学分析阐述了消费异化思想,深化了对资本主义社会的批判。但是,鲍德里亚消费思想也具有其自身的局限性,批判停留在消费异化的表象层面,提出的扬弃消费异化的解决方案也没能深入到资本主义社会现实,具有乌托邦色彩。Since the Second World War, driven by the Third Scientific and Technological Revolution, the development of science and technology and the improvement of productive forces have contributed to the rapid economic development of Western capitalist society, which is moving from an industrial society to a post-industrial society, affecting and changing the lifestyle at that time, and the rise of the consumer society in capitalist society. Baudrillard started his reflection and criticism of the consumer society precisely based on the change of the times. On the basis of the inheritance and development of his predecessors’ theories, he introduced semiotic analysis to elaborate the idea of consumption alienation from a new perspective and deepened his criticism of capitalist society. However, it also has its own limitations, as the critique stays at the superficial level of consumer alienation, and the solution proposed to abandon consumption alienation fails to penetrate into the reality of capitalist society, which is utopian.
