交通是城市绿色低碳转型中最受关注的领域之一,也是数字化渗透及数字平台最为活跃的领域。出行即服务(Mobility as a Service, MaaS)系统是绿色交通的典型代表,是一种新型交通组织和供给方式,反映了当前出行需求的深刻变化和城市交通组...交通是城市绿色低碳转型中最受关注的领域之一,也是数字化渗透及数字平台最为活跃的领域。出行即服务(Mobility as a Service, MaaS)系统是绿色交通的典型代表,是一种新型交通组织和供给方式,反映了当前出行需求的深刻变化和城市交通组织范式转变的耦合。全球范围内已出现了上百个大小规模不等和模式各异的MaaS实践创新,北京MaaS是中国持续至今、影响最大的MaaS实践。目前MaaS实践提出的理论和方法主要基于欧美发达国家,无法充分描述和分析中国实践。在文献研究的基础上,延伸纳入了中国经验,提出了具有全球普适性的一个MaaS系统分析框架,强调辨析全球范围内的MaaS异同均可以从三个维度展开,即嵌入的社会背景、发展目标和产生的社会经济环境影响;并应用此框架对国内外五个典型MaaS进行了比较研究,重点解码了北京MaaS的激励机制、商业模式和商业生态。本文旨在推动MaaS理论和研究方法的全球发展,重点提出了四个方面的关注:(1)MaaS系统的发展再次考验着城市交通如何回归其公共属性;(2)MaaS实践嵌入在城市社会背景中,具有明显的差异性。模式选择是对城市既有社会背景和交通格局的继承,但也可能就此发生转向。MaaS打开了一次城市交通转型的机会窗口;(3)MaaS系统的可持续运营依然面临挑战;(4)数字技术带来数据产权、数据隐私和安全等亟待解决的新问题。所有研究案例表明,数字技术的快速发展需要匹配治理模式创新,MaaS生态的协同进化至关重要。展开更多
Big data analytics has been widely adopted by large companies to achieve measurable benefits including increased profitability,customer demand forecasting,cheaper development of products,and improved stock control.Sma...Big data analytics has been widely adopted by large companies to achieve measurable benefits including increased profitability,customer demand forecasting,cheaper development of products,and improved stock control.Small and medium sized enterprises(SMEs)are the backbone of the global economy,comprising of 90%of businesses worldwide.However,only 10%SMEs have adopted big data analytics despite the competitive advantage they could achieve.Previous research has analysed the barriers to adoption and a strategic framework has been developed to help SMEs adopt big data analytics.The framework was converted into a scoring tool which has been applied to multiple case studies of SMEs in the UK.This paper documents the process of evaluating the framework based on the structured feedback from a focus group composed of experienced practitioners.The results of the evaluation are presented with a discussion on the results,and the paper concludes with recommendations to improve the scoring tool based on the proposed framework.The research demonstrates that this positioning tool is beneficial for SMEs to achieve competitive advantages by increasing the application of business intelligence and big data analytics.展开更多
文摘交通是城市绿色低碳转型中最受关注的领域之一,也是数字化渗透及数字平台最为活跃的领域。出行即服务(Mobility as a Service, MaaS)系统是绿色交通的典型代表,是一种新型交通组织和供给方式,反映了当前出行需求的深刻变化和城市交通组织范式转变的耦合。全球范围内已出现了上百个大小规模不等和模式各异的MaaS实践创新,北京MaaS是中国持续至今、影响最大的MaaS实践。目前MaaS实践提出的理论和方法主要基于欧美发达国家,无法充分描述和分析中国实践。在文献研究的基础上,延伸纳入了中国经验,提出了具有全球普适性的一个MaaS系统分析框架,强调辨析全球范围内的MaaS异同均可以从三个维度展开,即嵌入的社会背景、发展目标和产生的社会经济环境影响;并应用此框架对国内外五个典型MaaS进行了比较研究,重点解码了北京MaaS的激励机制、商业模式和商业生态。本文旨在推动MaaS理论和研究方法的全球发展,重点提出了四个方面的关注:(1)MaaS系统的发展再次考验着城市交通如何回归其公共属性;(2)MaaS实践嵌入在城市社会背景中,具有明显的差异性。模式选择是对城市既有社会背景和交通格局的继承,但也可能就此发生转向。MaaS打开了一次城市交通转型的机会窗口;(3)MaaS系统的可持续运营依然面临挑战;(4)数字技术带来数据产权、数据隐私和安全等亟待解决的新问题。所有研究案例表明,数字技术的快速发展需要匹配治理模式创新,MaaS生态的协同进化至关重要。
文摘Big data analytics has been widely adopted by large companies to achieve measurable benefits including increased profitability,customer demand forecasting,cheaper development of products,and improved stock control.Small and medium sized enterprises(SMEs)are the backbone of the global economy,comprising of 90%of businesses worldwide.However,only 10%SMEs have adopted big data analytics despite the competitive advantage they could achieve.Previous research has analysed the barriers to adoption and a strategic framework has been developed to help SMEs adopt big data analytics.The framework was converted into a scoring tool which has been applied to multiple case studies of SMEs in the UK.This paper documents the process of evaluating the framework based on the structured feedback from a focus group composed of experienced practitioners.The results of the evaluation are presented with a discussion on the results,and the paper concludes with recommendations to improve the scoring tool based on the proposed framework.The research demonstrates that this positioning tool is beneficial for SMEs to achieve competitive advantages by increasing the application of business intelligence and big data analytics.
