A Study of Sports Hospitality at the Rugby World Cup 2019 for a Tourism Experience Product: A Consideration from the Viewpoint of Eliminating Overtourism in Spectator Sports

In this research project,we focus on sports hospitality at the Rugby World Cup 2019 as a practical example of the qualitative pursuit of sports tourism in the Japanese tourism industry.STH Japan K.K.,Japan’s first company specializing in sports hospitality,hosted the first mega sports event held in Japan.A similar spectator service will next be implemented at the Tokyo Olympics and Paralympics.Sports hospitality is a new way to enjoy watching sports by adding a meal and entertainment before and after the match to the event ticket.Positioning and using sports hospitality as a tourism experience product,we can use qualitatively designed creative and effective methods that professional human resources could provide to tourists.This research project provides an overview of tourism experience products,looks at their economic effects at the Rugby World Cup 2019,and the sales results of the sports hospitality at the event.I conducted an observation survey at the Rugby World Cup 2019 Scotland vs.Samoa match held at Misaki Park Stadium(Kobe,Hyogo)on September 30,2019 focusing only on tourism products in that framework.I also conducted a qualitative survey on March 18,2020 in a semi-structured interview format with STH Japan K.K.senior advisors.The research results revealed the possibility of eliminating overtourism in spectator sports and the lack of sports hospitality spaces in Japan.Usually,when watching a sports match where many spectators gather,the uniform start and end times cause crowding and overtourism.The conventional challenge has been to create tourism products that reduce congestion and provide an enjoyable tourism experience.Sports hospitality is effective for relieving the stress caused by overtourism in spectator sports.In order to solve the shortage of sports hospitality spaces,one issue to consider is the deregulation by the government.

How Much Tourism Is Too Much? Stakeholder’s Perceptions on Overtourism, Sustainable Destination Management During the Pandemic of COVID-19 Era in Santorini Island Greece

The newly adapted concept of“overtourism”based on the old concept of carrying capacity has emerged in various destinations worldwide and it seems to be one of the most important issues on destination management literature.Santorini is one of the most picturesque islands globally and at the same time one of the destinations that have been incorporated into the discourse of overtourism.However,Santorini is different to many of the destinations exposed to overtourism as an island destination with specific limitations in physical space,natural and physical resources.For many years we have experienced the rapid growth of tourism worldwide until the emergence of the COVID pandemic that stopped almost every economic activity.The rapid increase of visitors in Santorini had various impacts on the island’s economy,society,and environment.This paper is about overtourism on the Aegean Island of Santorini,where overtourism has been a fact for several years.In the island tourism development is evident but sustainability is a critical theme for the locals,the entrepreneurs,and the tourism industry of the destination.In this paper the perceptions of the destination’s stakeholders are examined on issues like sustainability,overtourism,and the impacts of the pandemic.Finally,the paper examines the stakeholders’thoughts on the possibility of the pandemic might become the springboard for redefining tourism on the island.

The Contribution of Special and Alternative Forms of Tourism to the Sustainable Development of Tourist Destinations:Case Studies

This paper aims to investigate the impact of special and alternative forms of tourism on the sustainable development of tourism destinations,revising the traditional position of tourism development and establishing sustainable development as the only solution to tourism progress of travel destinations.The study includes conceptual approaches to the term tourism,sustainable development and specific and alternative forms of tourism and delves into theoretical approaches that are the bridging of these three central research questions.This is followed by in-depth research through policy analysis of central institutions and regional development stakeholders,as well as further analysis of sustainable development through special and alternative forms of tourism.Key tourism models and theories offer a further understanding of the natural“enemies”and“allies”of sustainable development and how they contribute to its necessity or development.Through a survey and a case study of travel destinations,we conclude the need to couple the term tourism development with sustainable development which is rooted in the healthy coexistence of residents and visitors with respect to the environment,local culture and productive-controlled economic growth.