As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some prob...As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.展开更多
Cross-cultural storytelling is a primary way for humankind to seek mutual recognition of value orientations between cultures,which facilitates the ability to jointly address the problems of human existence in the cont...Cross-cultural storytelling is a primary way for humankind to seek mutual recognition of value orientations between cultures,which facilitates the ability to jointly address the problems of human existence in the context of globalization.In this study,we conducted an interview survey of 6,130 respondents who were college students or graduates from 107 countries.The results show that there were a number of cross-cultural values embodied in China’s stories seen by the respondents as part of a common vision for the future of humankind and widely identified guidance on collaborative responses to global challenges.These cross-cultural values are common prosperity,ecological harmony,individual-collective integration,the urgency of global peace,as well as respect for multicultural and indigenous development paths.展开更多
Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant...Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant change in communication ideas and approaches. This strategy also enriches the communication genres of "China's stories" and more importantly enhances its communication effect. In this context, it is necessary to understand and study the significance of this strategic practice, assess the value realization of "China's stories" during the communication process, and thereby establish a basis for future communication of more "China's stories." Based on the factors of relevance theory, this paper analyzes the ideas of and approaches to effective communication of "China's stories" and proposes corresponding strategies.展开更多
China＇s image in Africa depends on an ＇African China success story＇. First decade of the 21st Century experienced a rise in efforts to cultivate public diplomacy among different nations to augment practices in bila...China＇s image in Africa depends on an ＇African China success story＇. First decade of the 21st Century experienced a rise in efforts to cultivate public diplomacy among different nations to augment practices in bilateral relations. Public diplomacy has been mostly pronounced within the framework of soft power as a means of establishing appeal and grounding the likeability of one＇s nation in foreign shores. China has been at the forefront of cultivating means of public diplomacy in their new spheres of influence as it positions itself on the global centre stage. The promotion and success of the Chinese Dream by President Xi Jinping ought to be viewed within the context of efforts by China to complement the usual foreign policy practices through public diplomacy.展开更多
Although the story continuation writing task(SCWT) has attracted much research attention, few studies have investigated the construct of the task, particularly with respect to which language competence it focuses on. ...Although the story continuation writing task(SCWT) has attracted much research attention, few studies have investigated the construct of the task, particularly with respect to which language competence it focuses on. In addition, although some studies have demonstrated that China’s Standards of English Language Ability(CSE) provides comprehensive insights into the development of Chinese learners’ English language proficiency, little research has investigated the relationship between CSE and SCWT. This study drew upon the CSE to develop an SCWT language use inventory to address the above research gaps. A total of 358 high school students were asked to complete the questionnaire, of which 277 valid responses were analyzed. Exploratory factor analysis(EFA) on the CSE-based questionnaire revealed the presence of six factors, namely language correctness, language variety, task planning, connecting-and-generating, selecting-andmining, and organizing. The strategy of connecting-and-generating was the only significant predictor of the learners’ SCWT scores. The paper also discusses the findings relating to the SCWT rating and other integrated writing tasks.展开更多
Apart from my personal experience in China about four decades ago, I would like to also share with readers my view on how to tell stories about China in a faithful and emotionally engaging way.
At Jiancaoping District, a rural part of Taiyuan, the capital city of Shanxi Province, north China, more than 8% of the residents are religious, believing in Catholicism, Christianity, Islam, Buddhism, as well as Chin...At Jiancaoping District, a rural part of Taiyuan, the capital city of Shanxi Province, north China, more than 8% of the residents are religious, believing in Catholicism, Christianity, Islam, Buddhism, as well as China＇s indigenous religion, Taoism. In other words, all the five religions in China have believers here. In particular, there are 16 villages with altogether 10,000 Catholics living in compact communties. It so happens that most religious people live in mountainous or hilly areas in the district, where adverse natural conditions once rendered them poor.展开更多
文摘As is known to all,the globalization of China’s film industry plays as one important means in enhancing China’s national image and international voice.During the process of exporting externally,there exist some problems in its content production and marketing system.However,due to the"Belt and Road",the present film industry has ushered in new opportunities.In the essay,according to the author,only with strategies of ecological marketing in global market,China’s film industry could strengthen China’s cultural confidence through telling China’s stories,as so to shape China’s national image in the world.
基金The paper is a staged result of“Research on Narrative Strategy for Telling China’s Stories Well in the Cross-Cultural Context”(17XXW008),a program funded by the National Social Science Fund of China(NSSF).
文摘Cross-cultural storytelling is a primary way for humankind to seek mutual recognition of value orientations between cultures,which facilitates the ability to jointly address the problems of human existence in the context of globalization.In this study,we conducted an interview survey of 6,130 respondents who were college students or graduates from 107 countries.The results show that there were a number of cross-cultural values embodied in China’s stories seen by the respondents as part of a common vision for the future of humankind and widely identified guidance on collaborative responses to global challenges.These cross-cultural values are common prosperity,ecological harmony,individual-collective integration,the urgency of global peace,as well as respect for multicultural and indigenous development paths.
基金a staged research result of Study in the Influence of "China’s stories"Communication in the Context of the Belt and Road Initiative[17BXW040]a major program of National Social Sciences Fund
文摘Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant change in communication ideas and approaches. This strategy also enriches the communication genres of "China's stories" and more importantly enhances its communication effect. In this context, it is necessary to understand and study the significance of this strategic practice, assess the value realization of "China's stories" during the communication process, and thereby establish a basis for future communication of more "China's stories." Based on the factors of relevance theory, this paper analyzes the ideas of and approaches to effective communication of "China's stories" and proposes corresponding strategies.
文摘China＇s image in Africa depends on an ＇African China success story＇. First decade of the 21st Century experienced a rise in efforts to cultivate public diplomacy among different nations to augment practices in bilateral relations. Public diplomacy has been mostly pronounced within the framework of soft power as a means of establishing appeal and grounding the likeability of one＇s nation in foreign shores. China has been at the forefront of cultivating means of public diplomacy in their new spheres of influence as it positions itself on the global centre stage. The promotion and success of the Chinese Dream by President Xi Jinping ought to be viewed within the context of efforts by China to complement the usual foreign policy practices through public diplomacy.
文摘Although the story continuation writing task(SCWT) has attracted much research attention, few studies have investigated the construct of the task, particularly with respect to which language competence it focuses on. In addition, although some studies have demonstrated that China’s Standards of English Language Ability(CSE) provides comprehensive insights into the development of Chinese learners’ English language proficiency, little research has investigated the relationship between CSE and SCWT. This study drew upon the CSE to develop an SCWT language use inventory to address the above research gaps. A total of 358 high school students were asked to complete the questionnaire, of which 277 valid responses were analyzed. Exploratory factor analysis(EFA) on the CSE-based questionnaire revealed the presence of six factors, namely language correctness, language variety, task planning, connecting-and-generating, selecting-andmining, and organizing. The strategy of connecting-and-generating was the only significant predictor of the learners’ SCWT scores. The paper also discusses the findings relating to the SCWT rating and other integrated writing tasks.
文摘Apart from my personal experience in China about four decades ago, I would like to also share with readers my view on how to tell stories about China in a faithful and emotionally engaging way.
文摘At Jiancaoping District, a rural part of Taiyuan, the capital city of Shanxi Province, north China, more than 8% of the residents are religious, believing in Catholicism, Christianity, Islam, Buddhism, as well as China＇s indigenous religion, Taoism. In other words, all the five religions in China have believers here. In particular, there are 16 villages with altogether 10,000 Catholics living in compact communties. It so happens that most religious people live in mountainous or hilly areas in the district, where adverse natural conditions once rendered them poor.
