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Leveraging Zibo Barbecue’s Success to Develop Hebei’s Culinary Brand:A Strategic Path
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作者 Chengguo E Yang Yang +1 位作者 Ali Mao Duo Pan 《Proceedings of Business and Economic Studies》 2024年第3期48-52,共5页
In 2023,Zibo barbecue culture exploded across the entire country,allowing people nationwide to experience and enjoy Zibo barbecue.This phenomenon injected new vitality into the economic development of Zibo.To promote ... In 2023,Zibo barbecue culture exploded across the entire country,allowing people nationwide to experience and enjoy Zibo barbecue.This phenomenon injected new vitality into the economic development of Zibo.To promote the economic development of Hebei Province,this paper fully analyzes the reasons behind the popularity of Zibo barbecue,combines these insights with the characteristics of traditional cuisine in Hebei,and draws lessons from Zibo barbecue’s success as a business card for Zibo.The paper then outlines a strategy for building a culinary business card for Hebei. 展开更多
关键词 Zibo barbecue Hebei traditional food Online platform city business card Government-enterprise cooperation
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