‘Isomorp hic’behavior of corporate greenwashing

In the implementation of corporate environmental responsibility,‘greenwashing’is a pseudo-social behavior which is theopposite of‘genuine green’behaviors.With the improvement of the public awareness of environmental protection and the strengthening of the government environmental supervision,more and more enterprises are learning the green behavior adaptively.The frequentoccurrence of greenwashing has become a‘disharmonious’voice in the construction of ecological civilization.Institutional theory holdsthat institutional factors make organizations become more similar in structure and performance due to institutional forces.This paper describes an exploratory research on the law of group behavior in corporate greenwashing,analyzes the isomorphic mechanism of corporate greenwashing based on the institutional theory,and carries out an empirical test by using the data of A-share listed companiesin heavily polluting industries during the period of 2010−2016.The research in this paper shows that corporate greenwashing behavioris significantly affected by neighboring enterprises in the same region,and proves the existence of the‘bandwagon’effect.The results of analysis based on the nature of property rights show that state-owned enterprises have more significant regional isomorphic behaviors,indicating that state-owned enterprises are more inclined to claim legitimacy through the institutional isomorphism of greenwashing.Results of further analysis show that,greenwashing isomorphism does not significantly improve the operating performance of enterprises,but the similarity strengthens the ability of these enterprises to bear risks under an uncertain environment.As such,this provides empirical evidence support for the hypothesis that‘organizational isomorphism is usually for legitimacy rather than efficiency’in the institutional theory.The research in this paper reveals the land-derived characteristic of greenwashing behavior,and provides adecisive reference for policy implication.For the control of greenwashing,the central government should enforce and standardize theenterprise environmental report in terms of institutional arrangement,unify the form and content of disclosure,and improve the credibility and comparability of environmental information disclosure.The local governments need to strengthen the supervision of enterprises within their jurisdiction,as well as the coordination,cooperation and information sharing between departments,increase the punishment of violations,break the legal for enterprises to obtain socialrecognition by greenwashing.Meanwhile,it is necessary for the promotion of‘genuine green’large companies and state owned enterprises as role models.

Recognition of Ethics and Sustainability:A Case Study of Coca-Cola

Corporate ethics and sustainable development are receiving increasing attention in today’s society.More and more companies are realizing that ethical and sustainable development is not only a requirement for fulfilling social responsibility but also a key factor for achieving long-term growth and sustainable competitive advantage.As a result,companies are integrating ethics and sustainability into their strategies,decisions,and operations to achieve both business success and social benefit.However,some companies shout sustainability and environmental protection slogans;the actual practice differs from the claim.This paper combined the planning and actual data of the Coca-Cola Company and found that the Coca-Cola Company was suspected of greenwashing.While Coca-Cola does contribute to the environment,there is a difference between what it does and what it says.As for the possibility of this problem,the article also makes a relative solution and assessment.

A Company Presents Itself to the World

As we all know,environmental breakdown is rooted in capitalism’s quest for perpetual growth.According to O’Connor(quoted in Büscher et al 2010/2013,p.3)the“environmental crisis has given liberal capitalist society a new lease on life.”He continues:“Now,through purporting to take in hand the saving of the environment,capitalism invents a new legitimation for itself:the sustainable and rational use of nature”.“Those who hold the power and they are not all heads of state,see themselves as saviours of the world,and offer the population the opportunity of becoming their clients”is how John Berger has referred to such cognitive dissonance.Critical discourse analysis and corpus linguistics are employed to scrutinize a powerful corporation’s website.This company produces and distributes food globally.The story it presents to the world maintains that it protects animal welfare,the environment and people,among other things,in all its operations.The language it employs on its corporate websites will be subjected to close analysis.

Interconnection of Green Marketing and Green Human Resource Management Functions

Over the globe,we are moving to industrialization,which expands business creation,innovation,and different business exercises.This also expands human comfort,yet in addition,builds its way of life.In any case,on the opposite side,it likewise increments environmental danger that came about biological dangers to person.This article highlights the importance of green HRM practices for effective green marketing.The green human asset(the executives)has to make green mindfulness among the new ability and the current representative working for the association,energize their workers for helping the association to lessen the reasons for ecological debasement through green development,green projects and practices,hold the assets for the group of people yet to come.Based on extensive literature review,it is found that green HRM can create readiness,motivation and pledge to workers to contribute their endeavors and thoughts to the greening of their association for real reflection to the consumers in endeavors to cope with green skepticism and greenwash for effective green marketing and corporate social identity.