This study is conducted to measure customer recognition level of business logos in Kingdom of Bahrain in order to identify the best predictor for logo recognition in a local context.A quantitative approach and combina...This study is conducted to measure customer recognition level of business logos in Kingdom of Bahrain in order to identify the best predictor for logo recognition in a local context.A quantitative approach and combination of descriptive and correlational research design is reflected in this study.Customers in Bahraini market whose age range is between 15 and 50 years were deemed to be research population;to form a representative sample,non-probability sampling technique was applied,specifically combination of convenient and judgmental sampling method.While in deciding the size of the sample,ratio sampling was used;total of 384 customers using confidence level of 95%were the research sample.As for data collection,the researcher used structured interview questionnaire as an instrument to extract the raw data and 16 business logos were presented equally to customers,those logos belong to four distinctive industries in Bahrain:food,medical,beauty services,and fashion.As for the demographic profile,most of customers in the sample were female(54.9%)that belonged to the age range between 18-24 years old(33%)with income range between 301 and 600 BD(41.1%)from Capital Governorate(41.9%);in term of education level most of respondents have bachelor’s degree holder(58.1%).The research concluded with significant findings,one of which was that the relationship profile revealed that all of the demographic variables inserted in the research had significant correlation with the customer’s overall logo recognition and in addition to the other aspects associated with recognition,such as logo scope recognition,logo industry recognition,and company name recognition.Moreover,it has been concluded that the scope of all medical logos in the research was mostly moderately by the customer beside many other findings.展开更多
In this essay,our goal is to discover science in Martin Heidegger’s Introduction to Metaphysics,lecture notes for his 1935 summer semester course,because,after all,his subject is metaphysica generalis,or ontology,and...In this essay,our goal is to discover science in Martin Heidegger’s Introduction to Metaphysics,lecture notes for his 1935 summer semester course,because,after all,his subject is metaphysica generalis,or ontology,and this could be construed as a theory of the human brain.Here,by means of verbatim quotes from his text,we attempt to show that indeed these lectures can be viewed as suggestion for an objective scientific theory of human perception,the human capacity for deciphering phenomena,i.e.hermeneutics in its broadest sense.His added notes from the 1953 edition,all of which are comments,not corrections,imply that he never abandoned these thoughts on metaphysics,despite all of his utterances about a need to overcome it,and their popular interpretations to that effect.In his presentation,he further develops the colorful and intuitive style,an hermeneutic language,that he had created in his earlier work Being and Time.The logical functions of Dasein’s anatomical brain are performed by the logos machine,formerly the human soul,using top-down processing based on a global context,the noumenal cosmos which humans maintain internally.Heidegger’s 1942/43 winter semester lectures Parmenides extend in unbroken fashion his 1935 work,proving that he never abandoned,as is widely claimed,his metaphysical avenue of thought.展开更多
Chinese-English code-mixing with distinct linguistic features has become prevailing in domestic trademarks in recent three or four decades. The reasons behind this prevalence were left untouched in previous studies. I...Chinese-English code-mixing with distinct linguistic features has become prevailing in domestic trademarks in recent three or four decades. The reasons behind this prevalence were left untouched in previous studies. In this paper, Giddens' modernity theory is used as the theoretical framework to account for the major reason behind the prevalence of Chinese-English codemixing: English code in Chinese business logos plays a positive role as a reflection of China's modernization and her participation in economic globalization.展开更多
Besides their decorative purposes,vehicle manufacturer logos can provide rich information for vehicle verification and classification in many applications such as security and information retrieval.However,unlike the ...Besides their decorative purposes,vehicle manufacturer logos can provide rich information for vehicle verification and classification in many applications such as security and information retrieval.However,unlike the license plate,which is designed for identification purposes,vehicle manufacturer logos are mainly designed for decorative purposes such that they might lack discriminative features themselves.Moreover,in practical applications,the vehicle manufacturer logos captured by a fixed camera vary in size.For these reasons,detection and recognition of vehicle manufacturer logos are very challenging but crucial problems to tackle.In this paper,based on preparatory works on logo localization and image segmentation,we propose a size-self-adaptive method to recognize vehicle manufacturer logos based on feature extraction and support vector machine(SVM)classifier.The experimental results demonstrate that the proposed method is more effective and robust in dealing with the recognition problem of vehicle logos in different sizes.Moreover,it has a good performance both in preciseness and speed.展开更多
文摘This study is conducted to measure customer recognition level of business logos in Kingdom of Bahrain in order to identify the best predictor for logo recognition in a local context.A quantitative approach and combination of descriptive and correlational research design is reflected in this study.Customers in Bahraini market whose age range is between 15 and 50 years were deemed to be research population;to form a representative sample,non-probability sampling technique was applied,specifically combination of convenient and judgmental sampling method.While in deciding the size of the sample,ratio sampling was used;total of 384 customers using confidence level of 95%were the research sample.As for data collection,the researcher used structured interview questionnaire as an instrument to extract the raw data and 16 business logos were presented equally to customers,those logos belong to four distinctive industries in Bahrain:food,medical,beauty services,and fashion.As for the demographic profile,most of customers in the sample were female(54.9%)that belonged to the age range between 18-24 years old(33%)with income range between 301 and 600 BD(41.1%)from Capital Governorate(41.9%);in term of education level most of respondents have bachelor’s degree holder(58.1%).The research concluded with significant findings,one of which was that the relationship profile revealed that all of the demographic variables inserted in the research had significant correlation with the customer’s overall logo recognition and in addition to the other aspects associated with recognition,such as logo scope recognition,logo industry recognition,and company name recognition.Moreover,it has been concluded that the scope of all medical logos in the research was mostly moderately by the customer beside many other findings.
文摘In this essay,our goal is to discover science in Martin Heidegger’s Introduction to Metaphysics,lecture notes for his 1935 summer semester course,because,after all,his subject is metaphysica generalis,or ontology,and this could be construed as a theory of the human brain.Here,by means of verbatim quotes from his text,we attempt to show that indeed these lectures can be viewed as suggestion for an objective scientific theory of human perception,the human capacity for deciphering phenomena,i.e.hermeneutics in its broadest sense.His added notes from the 1953 edition,all of which are comments,not corrections,imply that he never abandoned these thoughts on metaphysics,despite all of his utterances about a need to overcome it,and their popular interpretations to that effect.In his presentation,he further develops the colorful and intuitive style,an hermeneutic language,that he had created in his earlier work Being and Time.The logical functions of Dasein’s anatomical brain are performed by the logos machine,formerly the human soul,using top-down processing based on a global context,the noumenal cosmos which humans maintain internally.Heidegger’s 1942/43 winter semester lectures Parmenides extend in unbroken fashion his 1935 work,proving that he never abandoned,as is widely claimed,his metaphysical avenue of thought.
文摘Chinese-English code-mixing with distinct linguistic features has become prevailing in domestic trademarks in recent three or four decades. The reasons behind this prevalence were left untouched in previous studies. In this paper, Giddens' modernity theory is used as the theoretical framework to account for the major reason behind the prevalence of Chinese-English codemixing: English code in Chinese business logos plays a positive role as a reflection of China's modernization and her participation in economic globalization.
基金supported by the National High Technology Research and Development Program of China (No.2007AA01Z417)the 111 Project (No.B08004).
文摘Besides their decorative purposes,vehicle manufacturer logos can provide rich information for vehicle verification and classification in many applications such as security and information retrieval.However,unlike the license plate,which is designed for identification purposes,vehicle manufacturer logos are mainly designed for decorative purposes such that they might lack discriminative features themselves.Moreover,in practical applications,the vehicle manufacturer logos captured by a fixed camera vary in size.For these reasons,detection and recognition of vehicle manufacturer logos are very challenging but crucial problems to tackle.In this paper,based on preparatory works on logo localization and image segmentation,we propose a size-self-adaptive method to recognize vehicle manufacturer logos based on feature extraction and support vector machine(SVM)classifier.The experimental results demonstrate that the proposed method is more effective and robust in dealing with the recognition problem of vehicle logos in different sizes.Moreover,it has a good performance both in preciseness and speed.
