Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pi...Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.展开更多
Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss diff...Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss different communicative purposes related to discourse analysis with reference to the discourse structures.Also the implication of exploiting this analysis for teaching purpose will be discussed.展开更多
ELP （English Language Proficiency） testing is both time-consuming and wasteful if the texts are used merely as tools for assessment. CDA （Critical Discourse Analysis） is an approach that allows for text, processin...ELP （English Language Proficiency） testing is both time-consuming and wasteful if the texts are used merely as tools for assessment. CDA （Critical Discourse Analysis） is an approach that allows for text, processing and social analyses. This paper focuses on the problem-solution discourse pattern in a text selected from the responses of 86 Chinese law school freshmen to a writing test prompt that addressed problems with learning English. The text was compared and contrasted with the response of the same subject as a senior to the identical prompt. The objectives of the CDA were to investigate what constraints were placed on contents, relations and subjects in terms of discourse and to describe, interpret and explain formal features that function to elicit experiential, relational and expressive values simultaneously in the texts. Further analyses of such texts may contribute to ESP （English for Specific Purposes） curriculum and materials development for non-English majors展开更多
文摘Based on Winter's and Hoey's theories on discourse analysis, the Problem-Solution Pattern in cosmetic advertising from the perspective of text patterns and lexical signaling is discussed by analyzing thirty pieces of advertisements on cosmetic products. Findings suggest text patterns of cosmetic advertisements display in various forms and the components of Problem-Solution Pattern are signaled by lexical items as emotive vocabulary with positive or negative meanings and repetition of the brand names. Possible implications are offered for cosmetic advertising industry in writing effective advertisements both in English and Chinese.
基金the on-going national project (No: 10BYY006) on Contrastive Study of Minimum Discourse Patterns in English and Chinesethe MOE project (No: 08JA740013) on Contrastive Study of Clause Relations and Discourse Patterns in English and Chinese
文摘Discourse analysis has become more and more important in field of English Language Teaching.Based on the "moves" theory and the "problem-solution" rhetorical pattern,this paper aims to discuss different communicative purposes related to discourse analysis with reference to the discourse structures.Also the implication of exploiting this analysis for teaching purpose will be discussed.
文摘ELP （English Language Proficiency） testing is both time-consuming and wasteful if the texts are used merely as tools for assessment. CDA （Critical Discourse Analysis） is an approach that allows for text, processing and social analyses. This paper focuses on the problem-solution discourse pattern in a text selected from the responses of 86 Chinese law school freshmen to a writing test prompt that addressed problems with learning English. The text was compared and contrasted with the response of the same subject as a senior to the identical prompt. The objectives of the CDA were to investigate what constraints were placed on contents, relations and subjects in terms of discourse and to describe, interpret and explain formal features that function to elicit experiential, relational and expressive values simultaneously in the texts. Further analyses of such texts may contribute to ESP （English for Specific Purposes） curriculum and materials development for non-English majors
