Investigating the Creation of Cultural Atmospheres in Physical Bookstores Within the Context of Scene-Based Consumption:A Perspective Based on the Ways of Seeing

In an era of scene-based consumption,the essence of operating a bookstore lies in accepting and enabling the bookstore to play its role as a cultural medium for browsing and appreciating books,which in turn fosters the development of a distinctive bookstore culture.This new type of consumption context has led to an evolution in the book-reading culture in physical bookstores that is characterized by a shift from a paradigm of passive reading to one where the emphasis is on interactive viewing.This transition has laid the foundation for the creation of cultural atmospheres in bookstores,and it highlights the visual interactions that now exist between readers and books as well as with other related cultural industries.The dominant and fundamental logic behind this process is symbiosis,experience,aesthetics,immersion,and creativity.However,when a form of culture that focuses on consumption-oriented browsing begins to overshadow knowledge acquisition during the process of book reading,the cultural essence of bookstores is likely to be diminished.Therefore,the cultural essence within the scene-based consumption context should be enhanced by creating innovative viewing activities that showcase the cultural and emotional implications inherent in the scene itself,and thus help to align the identity of the bookstore with its in-situ cultural space.

Other Cities’Distribution Institutions for Publishing Books in Modern Chinese Libraries:Taking Huating Bookstore,the Shanghai General Distribution Office of Modern Zhejiang Library,as an Example

Many modern Chinese libraries have established distribution agencies in other cities to distribute books published or sold on consignment.Huating Bookstore,which was once the Shanghai General Distribution Office of Zhejiang Library in modern times,is one of them.On the basis of a brief description of modern Zhejiang Library and its book publishing,as well as the overview of Huating Bookstore,the paper introduces and analyzes the ZPL Publishing Book Catalogue sent by Huating Bookstore,and the ZPL publishing and selling consignment books issued by Huating Bookstore.It points out that Huating Bookstore is a bridge between the ZPL located in Hangzhou and various retail ZPL publishing bookstores in Shanghai.Their production and sales relationship is a mutually beneficial one.

Display Method for Online Bookstore Emulating Real Bookstore by WebGL

Thanks to the spread of the Internet, opportunities to use online bookstores have been increasing in recent years. However, it is difficult for the typical customer to intuitively grasp which book sells well or which book is recommended by the shop. We have therefore developed a display system for virtual bookstores in which an image of books arranged in a bookshelf or stacked on a table is reproduced by using WebGL. Since the amount of book stock that is managed by the server side needs to be changed as orders come in from clients, we introduce a server side technology using a hypertext preprocessor （PHP）.

Spatial Distribution Pattern and Influencing Factors of Physical Bookstores of Large Cities:A Case Study of Three National Central Cities in Western China

As cultural facilities,physical bookstore is an important part of urban infrastructure.Influenced by the development of social economy and the internet,physical bookstores also have become a combination of cultural space and tourism experience.In this case,it is necessary to explore the spatial characteristics and influencing factors of physical bookstores.This study uses Density-Based Spatial Clustering of Applications with Noise(DBSCAN),spatial analysis and geographical detectors to calculate the spatial distribution pattern and factors influencing physical bookstores in national central cities/municipality(hereafter using cities)in western China.Based on spatial data,population density,road density and other data,this study constructed a data set of the influencing factors of physical bookstores,consisting of 11 factors along 6 dimensions for 3 national central cities in western China.The results are as follows:first,the spatial distribution pattern of physical bookstores in Xi’an,Chengdu,and Chongqing is unbalanced.The spatial distribution of physical bookstores in Xi’an and Chongqing is from southwest to northeast and are relatively clustered,while those in Chengdu are relatively discrete.Second,the spatial distribution pattern of physical bookstores has been formed under the influence of different factors.The intensity and significance of influencing factors differ in the case cities.However,in general,the social factor,business factor,the density of research facilities,tourism factor and road density are the main driving factors in the three cities.There is a synergistic relationship between public libraries and physical bookstores.Third,the explanatory power becomes stronger after the interaction between various factors.In Xi’an and Chengdu,the density of communities and the density of research facilities have stronger explanatory power for the dependent variable after interacting with other factors.However,in Chongqing,the traffic factors have stronger explanatory power for the dependent variable after interacting with other factors.The results could provide a practical reference for the sustainable development of physical bookstores and encourage a love of reading among the public.

Research on Compound business model of Private bookstores Based on investigation and analysis of Readers＇ Consumption Experience in Shanghai

In recent years, there is more and more information that the private stores have went bankrupt. Compound business model of cultural product is the way out of private bookstores. Based on the previous study on consumer motivation theory, the paper uses the statistical method of factor analysis to establish reader＇s demand motivation model of compound business model. And from the perspective of supply, the paper extracts four important dimension features of compound private bookstores. The comparison between the demand and the supply indicates that compound private bookstores have disadvantages, and the paper proposes constructive suggestions for the future development of the business model.

Chongqing Modern Bookstore Mall:A Pearl Embedded on the Crown of Cultural Industries

During the astspringkstival,IvisitedChongqing ModernBookstore Ma川 thelargest of its kind in westChina which opened onJanuary 26 th旧 year

李光明庄沿革述论

本文以金陵图书馆所藏104部李光明庄刻书为基础,辅以方志、书札、家谱、档案等资料,对李光明庄的历史沿革进行探讨,重点挖掘了李光明庄的创设背景、店址变迁、发展策略以及衰落原因,探讨之余还以首都图书馆和青岛市图书馆所藏实物书籍为据,得出更为准确的李光明庄的存续时间,弥补了学术研究的一些缺失。

乡村振兴背景下农家书屋文旅融合研究——以大别山区G镇四景点农家书屋为例

基于乡村振兴背景,从文化与旅游融合的视角,探讨了农家书屋融合乡村景点发展的必要性及可行性。以大别山区G镇四景点的农家书屋为例,从空间建设、资源建设、管理体制、服务创新等方面,研究农家书屋文旅融合建设的策略,以期提升旅游景点的文化内涵,增加旅游景点的游客黏度,提高农家书屋的使用效率,增加农家书屋用户满意度,推动区域民俗文化发展与中华优秀传统文化的传承发展。

高校校园书店用户感知价值对满意度和行为意向的影响研究

[目的/意义]从用户感知价值出发对校园书店用户满意度和行为意向进行实证研究,可以更好地了解校园书店的用户特征,推动校园书店发展建设。[方法/过程]基于感知价值理论,采用问卷调查和结构方程模型构建了影响高校校园书店用户满意度和行为意向的影响因素模型。[结果/结论]感知成本对校园书店用户的满意度和行为意向均起着关键作用,情感价值和社会价值也影响着用户满意度。校园书店用户满意度正向影响行为意向,同时在感知价值和行为意向间具有中介效应。因此从提升校园书店的核心竞争力、注重校园书店的用户体验、丰富校园书店产品和服务供给、充分发挥校园书店的阅读属性和价值等方面提出校园书店的可持续发展路径。

“抖音”短视频中实体书店的空间叙事与形象呈现

在数字技术冲击及出版业数字化转型的背景下,实体书店的经营和生存状况陷入瓶颈,而短视频生动、高效的内容表达方式和短、平、快的传播特点,既有利于实体书店自身形象的呈现,并且还能助力其数字化转型。本文以空间叙事学理论为支撑,分析实体书店在短视频中的形象呈现,阐述短视频中实体书店“叙事”与“空间”的关系。研究发现,“空间”可以作为实体书店形象呈现的手段,通过文化空间、地理空间、情感空间等多个层面的表达,实体书店能够强化受众的归属感,引发受众的线下“打卡”与二次传播行为,从而进一步增强实体书店的影响力,助力实体书店的转型升级。

阈限空间与临界消费:城市书店的内在属性与经营路径研究

近年来,当学者们普遍以公共空间为路径阐释书店空间时,其空间属性的特殊性就被遮蔽起来。事实上,书店早已不只是销售图书的终端,亦不是纯粹的公共空间,而是演变成一种兼具精神消费与实物消费、个体消费与集体消费的阈限空间,既是群体意志与个体消费行为表达的场所,亦是某种非公非私的、具有临界性的“飞地”;既具有内在空间的生产性,亦以舒适物的形式通过正外部性形成对周边业态的促进。文章尝试以消费学为视域重新审视书店的空间属性与消费意义,进而从学理和实践两个层面探究城市书店的未来通路。

全面抗战前期生活书店与新疆文艺关系考论(1937—1942)

全面抗战前期生活书店在新疆的活动以及与新疆文艺关系的研究,至今尚未全面和深入。有研究在涉及相关问题时多将其作为背景材料一语概之而缺乏必要考证,因此仅“是否设立分店”这一基本史实亦不明确。历史上,20世纪30年代后期对新疆文化做出极大贡献的杜重远、茅盾、张仲实等人,其身份之一均为生活书店编委。在社会网络关系影响下,生活书店与新疆发生了诸多联系,对新疆抗战文艺及新疆文化产生了巨大推动作用且意义深远。

文化抗战:山东抗日根据地的图书出版

山东抗日根据地的图书出版,是中共领导的山东文化抗战事业的重要组成部分。其经历了从初步展开到飞速发展,再到成熟壮大的历史过程。宣传抗战和教育民众,始终是山东抗日根据地图书出版的中心任务。经典著作、政治、军事类读物和教材是根据地图书出版的最主要选题。建设新民主主义文化教育号召提出后,文化教育类读物和教材也成为图书出版的重要选题。伴随山东抗日根据地整风运动、减租减息、大生产运动的开展及延安文艺座谈会精神的传达,整风教材、经济、文学、艺术类读物迅速成为图书出版的重要内容。山东新华书店及其出版发行网络的建立,是山东抗日根据地图书出版走向成熟壮大的标志。

基于主题—情感融合分析的网红书店形象感知研究

在文化与旅游深度融合的背景下,网红书店逐渐成为城市重要的文化地标和新兴的旅游景点。以钟书阁和先锋书店为例,分析两家书店在大众点评和携程等平台的评论数据。采用BERTopic主题模型和BiGRU-BiLSTM情感分析模型,揭示网红书店在空间环境、功能服务、体验感知和传播价值4个维度的形象特征,并对其形象感知进行具体分析。结果显示,钟书阁和先锋书店均获得较高的正面评价。钟书阁以优美的环境和丰富的服务内容受到关注,而先锋书店则以其强大的文化传播价值和深厚的文化体验赢得赞誉。据此,针对4个维度提出提升网红书店形象的策略建议,为网红书店未来的发展提供参考。

南京市实体书店空间分布特征及影响因素分析

实体书店作为城市气质代表者,其空间分布格局对于营造城市文学氛围具有重要意义.综合运用核密度估计法、空间自相关和地理加权回归模型,分析了南京市实体书店的空间分布和影响因素.结果表明,南京市实体书店空间分布层次明显,整体呈现“中间密四周疏”的分布格局.全局空间自相关显著,局部关联性以H-H类型特征为主.不同因素对实体书店的空间分布影响差异较大,其中公交站点密度、路网密度、距最近地铁站距离、距最近高等级景区距离及距最近商场距离对实体书店空间分布产生积极影响,而距最近高校距离对实体书店空间分布产生消极影响.

客家土楼建筑文化在书店空间设计中的应用--以新华书店“光的空间”为例

客家土楼建筑形制具有强烈的围合性和向心性,这背后体现客家人团结尚祖、天人合一的文化特点。书店作为一个公共空间,将客家的文化特色运用到设计中,打造具备客家特色的书店,激活城市传统文化空间的活力,满足消费者的需求和现代人的审美特点。从形态、色彩、文化内涵等方面着手分析客家土楼代表性的建筑元素,对其进行解构,并结合具体书店空间设计案例进行分析,在书店中感受到客家土楼的文化魅力。

“继承与创新”茑屋书店对中国文创产品设计的启示研究

本文首先总结了文创产品设计的概念,并研究讨论了日本文创产品设计当前的发展状况和特质。后再以茑屋书店文创产品为具体案例进行深度分析,揭示了对传统工艺技术和传统文化的继承与创新是其文创产品设计具有影响力和深度的原因,并以此找出我国现阶段文创产品设计发展的不足之处,给出经验启示,期望为我国当代文创产品的设计发展提供有效的借鉴。

社交行为能否预测书店满意度?——一项来自环境心理学视角的混合研究

从环境心理学视角出发,采用定量和定性相结合的研究方法,分析社交行为和书店满意度之间的关系。首先,对样本(N=1604)问卷调查结果执行分层多重线性回归,研究发现社交行为能够显著正向预测满意度;其次,对新型书店读者(N=16)展开半结构化访谈,通过演绎和归纳方法,得出书店满意度的形成路径:书店环境搭建公共领域—文化距离缩减读者间社交距离—社会支持产生书店空间依恋;最后,为书店布局和社交活动提出两方面建议。

店馆融合:实体书店参与全民阅读服务研究

“店馆融合”在理念上顺应新时代新文化的需要,在实践中实现服务对象和内容资源的高度互补,能大力推动实体书店参与全民阅读服务。“店馆融合”的实现主要通过三种模式,即主体为个体运营的书店主导、主体为公共性质的图书馆主导以及扎根社区的政府主导。稳定发展且可持续的“店馆融合”模式为读者提供丰富的内容资源和服务体验价值,为书店解决生存危机且创造文创经济价值,为图书馆文化宣传和公共服务进行价值赋能。针对目前“店馆融合”在全民服务中存在的问题,提出精准聚焦服务目标、充分发挥资源优势、提升服务价值等促进店馆融合发展的对策建议。