Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the ef...Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.展开更多
The planning and design of Qingzhong Loquat Sightseeing Park in Jinting Township, Wuzhong District, Suzhou City was taken for an example, industrial development, advantages and disadvantages of the study area were ana...The planning and design of Qingzhong Loquat Sightseeing Park in Jinting Township, Wuzhong District, Suzhou City was taken for an example, industrial development, advantages and disadvantages of the study area were analyzed. Design concepts and techniques of"One Brand for One Village"for Qingzhong Loquat Sightseeing Park were introduced from the perspectives of project orientation, planning concepts, functional division, scenic spot design, infrastructure planning and so on. Six ancient relics and three grotesque trees were introduced to expound the planning scheme of typical landscapes. Finally, the architectural control planning from the perspectives of height and style was stressed. The planning scheme broke common restraints of other similar parks, such as poor infrastructure and disordered garden constructions, proposed the planning concept of"building a modern eco-agricultural sightseeing fruit park mainly for production but also integrating functions of tourism, ecological picking, recreation and entertainment", providing a basis for building "One Brand for One Village" and realizing the high-efficiency scale-development of agriculture.展开更多
Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and ...Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.展开更多
With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important r...With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.展开更多
An excellent translation of proprietary business brand terms is more important in international trade.Diverse cultural backgrounds and purposiveness of products are the most influential factors.The research tries to a...An excellent translation of proprietary business brand terms is more important in international trade.Diverse cultural backgrounds and purposiveness of products are the most influential factors.The research tries to analyze the elements of cultural background and aims of products that affect E-C translation of proprietary business brand terms by descriptive study method and experience summary method,and then to provide methods to overcome these difficulties.展开更多
Brand naming is no small feat,but it is truly achieved by only a few Chinese consumer brands.The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand exp...Brand naming is no small feat,but it is truly achieved by only a few Chinese consumer brands.The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand expression and point out the procedures to do it.展开更多
This paper,from the perspective of Verschueren’s adaptation theory,explores how a translator should adapt to the properties of products,different language customs,and consumers’psychology during the translation of b...This paper,from the perspective of Verschueren’s adaptation theory,explores how a translator should adapt to the properties of products,different language customs,and consumers’psychology during the translation of brand names.First,a gen eral introduction is made on adaptation theory.Then,the application of adaptation theory in brand name translation is illustrated.Finally it is found that adaptation theory is very helpful for the translation of brand names.展开更多
This thesis takes the Skopostheorie as the guiding principle,analyzes and explains some important yet tend-to-be neglected standards,that is,the inherent characteristics unique to each product or service category.By m...This thesis takes the Skopostheorie as the guiding principle,analyzes and explains some important yet tend-to-be neglected standards,that is,the inherent characteristics unique to each product or service category.By means of analyzing cases,either successful or undesirable,it suggests the brand name translation had better imply their underlying features.Such principles may result in amazing translations.展开更多
Translation of brand names is a kind of intercultural communication,which involves regional cultures,consumer psychology,aesthetic interest and some other factors. It is important to achieve the pragmatic equivalence ...Translation of brand names is a kind of intercultural communication,which involves regional cultures,consumer psychology,aesthetic interest and some other factors. It is important to achieve the pragmatic equivalence in the brand name translation. This paper first briefly goes over equivalent-effect principles and the features of brand and brand names. Then it analyses the characteristics of English and Chinese brand names and discusses five approaches to the translation of brand names--literal translation;transliteration; mixed translation; flexible translation and zero translation.展开更多
文摘Artificial Intelligence (AI) expands its recognition rapidly through the past few years in the context of generating content dynamically, remarkably challenging the human creativity. This study aims to evaluate the efficacy of AI in enhancing personal branding for musicians, particularly in crafting brand images based on emotions received from the artist’s music will improve the audience perceptions regarding the artist’s brand. Study used a quantitative approach for the research, gathering primary data from the survey of 191 people—music lovers, musicians and music producers. The survey focuses on preferences, perceptions, and behaviours related to music consumption and artist branding. The study results demonstrate the awareness and understanding of AI’s role in personal branding within the music industry. Also, results indicate that such an adaptive approach enhances audience perceptions of the artist and strengthens emotional connections. Furthermore, over 50% of the participants indicated a desire to attend live events where an artist’s brand image adapts dynamically to their emotions. The study focuses on novel approaches in personal branding based on the interaction of AI-driven emotional data. In contrast to traditional branding concepts, this study indicates that AI can suggest dynamic and emotionally resonant brand identities for artists. The real time audience response gives proper guidance for the decision-making. This study enriches the knowledge of AI’s applicability to branding processes in the context of the music industry and opens the possibilities for additional advancements in building emotionally appealing brand identities.
基金Supported by Innovative Practice Training Foundation for Students of Jiangsu Universities and Colleges~~
文摘The planning and design of Qingzhong Loquat Sightseeing Park in Jinting Township, Wuzhong District, Suzhou City was taken for an example, industrial development, advantages and disadvantages of the study area were analyzed. Design concepts and techniques of"One Brand for One Village"for Qingzhong Loquat Sightseeing Park were introduced from the perspectives of project orientation, planning concepts, functional division, scenic spot design, infrastructure planning and so on. Six ancient relics and three grotesque trees were introduced to expound the planning scheme of typical landscapes. Finally, the architectural control planning from the perspectives of height and style was stressed. The planning scheme broke common restraints of other similar parks, such as poor infrastructure and disordered garden constructions, proposed the planning concept of"building a modern eco-agricultural sightseeing fruit park mainly for production but also integrating functions of tourism, ecological picking, recreation and entertainment", providing a basis for building "One Brand for One Village" and realizing the high-efficiency scale-development of agriculture.
文摘Based on the field survey and analysis of representative traditional time-honored shops in Xi'an City,specific measures for protecting their space environment were put forward,and the sustainable preservation and development pattern of such intangible cultural heritages in the future urban development was established.
文摘With the steady growth of the Chinese economy,more and more countries are focusing on China.A great number of brands are entering the Chinese market and auto brand is one of them.Brand translation plays an important role for success of opening international market.This paper applies the Skopos theory to automobile brand translation,so as to provide a new angle to translation practice.
文摘An excellent translation of proprietary business brand terms is more important in international trade.Diverse cultural backgrounds and purposiveness of products are the most influential factors.The research tries to analyze the elements of cultural background and aims of products that affect E-C translation of proprietary business brand terms by descriptive study method and experience summary method,and then to provide methods to overcome these difficulties.
文摘Brand naming is no small feat,but it is truly achieved by only a few Chinese consumer brands.The article tries to put up with some phonetic and cultural considerations to keep in mind when producing a global brand expression and point out the procedures to do it.
文摘This paper,from the perspective of Verschueren’s adaptation theory,explores how a translator should adapt to the properties of products,different language customs,and consumers’psychology during the translation of brand names.First,a gen eral introduction is made on adaptation theory.Then,the application of adaptation theory in brand name translation is illustrated.Finally it is found that adaptation theory is very helpful for the translation of brand names.
文摘This thesis takes the Skopostheorie as the guiding principle,analyzes and explains some important yet tend-to-be neglected standards,that is,the inherent characteristics unique to each product or service category.By means of analyzing cases,either successful or undesirable,it suggests the brand name translation had better imply their underlying features.Such principles may result in amazing translations.
文摘Translation of brand names is a kind of intercultural communication,which involves regional cultures,consumer psychology,aesthetic interest and some other factors. It is important to achieve the pragmatic equivalence in the brand name translation. This paper first briefly goes over equivalent-effect principles and the features of brand and brand names. Then it analyses the characteristics of English and Chinese brand names and discusses five approaches to the translation of brand names--literal translation;transliteration; mixed translation; flexible translation and zero translation.
