Types of communicative behaviors consists of verbal communication and non-verbal communication. It is generally believed that the latter refers to concrete language people use to produce an utterance, while the latter...Types of communicative behaviors consists of verbal communication and non-verbal communication. It is generally believed that the latter refers to concrete language people use to produce an utterance, while the latter mainly refers to body language as well as silence in a conversation. Silence is another way of communication and is part of a conversation. In different culture, silence may have different representative meanings and intentions, because of the various cultural background of each country or nation in the whole world. From the perspective ofpragmatics, silence plays an important role in a particular situation, and it has its own functions in communication.展开更多
The research purpose is to analyze how social media can be adopted to communicate sustainability by universities.More precisely it is to investigate whether the online platforms are used to support and in what way the...The research purpose is to analyze how social media can be adopted to communicate sustainability by universities.More precisely it is to investigate whether the online platforms are used to support and in what way the main communication functions with reference to sustainability.The methodology adopted is qualitative,a content analysis regarding the sustainability messages posted by universities from the sample of six Italian universities selected for research from the list of Italian University Network for Sustainable Development.The study confirms the three main functions of universities social media with regard to the sustainability communication.They consist mainly in information,action,and community creation.In particular,the results show that universities mostly use the social platform to for the action and communication function.Whilst,more rarely,universities use the social platform to feed and activate stakeholders,through dialogue,in community building,trying to create strong links between individuals and groups specific sustainability issues of common interest.The limits of the research,refer to characteristic of the sample of the selected universities essentially,and to the implicit subjectivity of method adopted.It highlights the need for universities to develop a more specific relational orientation,consistent with the characteristics of social media,capable of promoting inclusive processes of the various stakeholders aimed to create active involvement in the sustainability strategies and practices of the university.The study provides important insights into the sustainability communication carried out by universities.The study offers an original interpretation of social communication for sustainability in the university sustainability sector.展开更多
This research,grounded in the theory of discourse intonation,investigates Chinese EFL learners' intonation features in interactive context.Its research findings reveal that Chinese EFL learners differ from British...This research,grounded in the theory of discourse intonation,investigates Chinese EFL learners' intonation features in interactive context.Its research findings reveal that Chinese EFL learners differ from British native speakers in their application of tone units,prominence selection and tone choice.It further points out that these intonation features are caused on the one hand by Chinese EFL learners' relatively low English proficiency level and on the other hand by their lack of awareness of the communicative and discourse function of intonation.Based on these findings,this research proposes that a discourse-based awareness-raising approach to intonation teaching in the input-poor Chinese EFL context might be of pedagogical necessity and effectiveness.展开更多
New Year messages offered by political leaders are important media events every year. However, as a special political discourse, the New Year message is a scarcely explored area. Adopting a genre approach （e.g., Hall...New Year messages offered by political leaders are important media events every year. However, as a special political discourse, the New Year message is a scarcely explored area. Adopting a genre approach （e.g., Halliday, 1978; 1985; Halliday ＆ Hasan, 1989; Martin, 1984; Martin ＆ Rose, 2003; Paltridge, 2006）, this study systematically analyzed a small corpus of six New Year messages given by Chinese and American presidents in the years 2007, 2008 and 2009 at three levels： sociocultural context, discourse structure and language features. This study shows that New Year messages do form an independent genre because of their shared communicative functions, relatively fixed generic structure and salient lexical-grammatical features （Bruce, 2008）. It also reveals similarities and differences between New Year messages given by the two presidents from different cultures and political systems. This study argues that despite their respective features, all these New Year messages, as a special political discourse, target a large audience and aim to promote public relationships and obtain political support. It also demonstrates that the genre approach is a very powerful tool to uncover a discourse＇s communicative functions and the rhetorical strategies and linguistic resources available to realize these functions.展开更多
文摘Types of communicative behaviors consists of verbal communication and non-verbal communication. It is generally believed that the latter refers to concrete language people use to produce an utterance, while the latter mainly refers to body language as well as silence in a conversation. Silence is another way of communication and is part of a conversation. In different culture, silence may have different representative meanings and intentions, because of the various cultural background of each country or nation in the whole world. From the perspective ofpragmatics, silence plays an important role in a particular situation, and it has its own functions in communication.
文摘The research purpose is to analyze how social media can be adopted to communicate sustainability by universities.More precisely it is to investigate whether the online platforms are used to support and in what way the main communication functions with reference to sustainability.The methodology adopted is qualitative,a content analysis regarding the sustainability messages posted by universities from the sample of six Italian universities selected for research from the list of Italian University Network for Sustainable Development.The study confirms the three main functions of universities social media with regard to the sustainability communication.They consist mainly in information,action,and community creation.In particular,the results show that universities mostly use the social platform to for the action and communication function.Whilst,more rarely,universities use the social platform to feed and activate stakeholders,through dialogue,in community building,trying to create strong links between individuals and groups specific sustainability issues of common interest.The limits of the research,refer to characteristic of the sample of the selected universities essentially,and to the implicit subjectivity of method adopted.It highlights the need for universities to develop a more specific relational orientation,consistent with the characteristics of social media,capable of promoting inclusive processes of the various stakeholders aimed to create active involvement in the sustainability strategies and practices of the university.The study provides important insights into the sustainability communication carried out by universities.The study offers an original interpretation of social communication for sustainability in the university sustainability sector.
文摘This research,grounded in the theory of discourse intonation,investigates Chinese EFL learners' intonation features in interactive context.Its research findings reveal that Chinese EFL learners differ from British native speakers in their application of tone units,prominence selection and tone choice.It further points out that these intonation features are caused on the one hand by Chinese EFL learners' relatively low English proficiency level and on the other hand by their lack of awareness of the communicative and discourse function of intonation.Based on these findings,this research proposes that a discourse-based awareness-raising approach to intonation teaching in the input-poor Chinese EFL context might be of pedagogical necessity and effectiveness.
文摘New Year messages offered by political leaders are important media events every year. However, as a special political discourse, the New Year message is a scarcely explored area. Adopting a genre approach （e.g., Halliday, 1978; 1985; Halliday ＆ Hasan, 1989; Martin, 1984; Martin ＆ Rose, 2003; Paltridge, 2006）, this study systematically analyzed a small corpus of six New Year messages given by Chinese and American presidents in the years 2007, 2008 and 2009 at three levels： sociocultural context, discourse structure and language features. This study shows that New Year messages do form an independent genre because of their shared communicative functions, relatively fixed generic structure and salient lexical-grammatical features （Bruce, 2008）. It also reveals similarities and differences between New Year messages given by the two presidents from different cultures and political systems. This study argues that despite their respective features, all these New Year messages, as a special political discourse, target a large audience and aim to promote public relationships and obtain political support. It also demonstrates that the genre approach is a very powerful tool to uncover a discourse＇s communicative functions and the rhetorical strategies and linguistic resources available to realize these functions.
