The awareness of applying genre in teaching and learning language has been aroused recently, and the choices of genres are connected closely with teachers' teaching goals and the needs of students. This paper whic...The awareness of applying genre in teaching and learning language has been aroused recently, and the choices of genres are connected closely with teachers' teaching goals and the needs of students. This paper which holds certain pedagogic purpose, analyzes genre-based teaching approach via an analysis on an English text book named Changes (level 1), aiming to help EFL teachers cultivate their genre awareness.展开更多
Schema theory is the first one to explain the process of reading comprehension theory,thus it has a great influence onthe reading teaching.This paper,with a brief introduction of schema theory,and based on the schema ...Schema theory is the first one to explain the process of reading comprehension theory,thus it has a great influence onthe reading teaching.This paper,with a brief introduction of schema theory,and based on the schema mechanism analysis,puts for-ward its application in the China English reading teaching strategies.展开更多
This study mainly uses the move and step analysis to conduct a contrastive genre analysis on the selected 20 Chinese ad-mission brochures(CABs) and 20 American admission brochures(AABs).Differences in moves,move seque...This study mainly uses the move and step analysis to conduct a contrastive genre analysis on the selected 20 Chinese ad-mission brochures(CABs) and 20 American admission brochures(AABs).Differences in moves,move sequences and step arrange-ments have revealed themselves in this comparison.Firstly,Chinese university admission brochures cast more focus on basic infor-mation about the university,the application procedure and admission criteria,while American universities,besides offering such in-formation,also emphasize the promotional function of the admission brochures.They use appealing and creative moves to commer-cially‘sell'advantages of the university to the potential applicants.Secondly,based on Kress & van Leeuwen's visual grammarsymbolic meaning,images and colors in admission brochures are also explored and analyzed as language.For one thing,after count-ing the frequency of the four categories of images,namely portrait,campus scenery,campus life pictures and graphs,it is foundthat,compared with CABs,AABs have a highly more obvious tendency in using images.The images are used as an effective tool toincrease the sense of credibility,identity-recognition,attract reader's attention,and help understanding,making the facts and in-formation more intuitive.For another thing,the main colors used in the brochures are yet another noticeable feature.Especially inAmerican brochures,universities tend to use their‘traditional colors' in the brochure to achieve a sense of consistency.Some Chi-nese brochures also follow this promotional strategy,yet a large percentage of them do not use any recognizable colors other thanthe printed black and white.Based on these differences,suggestions are put forward from perspectives including choice of movesand steps to improve the quality of CABs,hopefully raising their acceptance in the international level.展开更多
The present study analyzes ten English refusal letters of two subcategories based on Swales' genre analysis model and finds that difference exists in the generic features of the two subcategorized types. Teachers ...The present study analyzes ten English refusal letters of two subcategories based on Swales' genre analysis model and finds that difference exists in the generic features of the two subcategorized types. Teachers should reveal the underlying rationale behind linguistic features of a specific genre so that students can not only identify genre but also apply it appropriately.展开更多
The introduction of the academic paper, as a type of discourse, are not only an indispensable part of the thesis, but also a kind of social behavior with communicative purpose. The introductions are the essence of aca...The introduction of the academic paper, as a type of discourse, are not only an indispensable part of the thesis, but also a kind of social behavior with communicative purpose. The introductions are the essence of academic papers, so it is particularly important for postgraduates to write English introduction. Therefore, the introduction of academic writing, as a genre, has been widely studied for many years. This study analyzes a 50-research-article corpus of English introductions chosen at random with theories relating to genre and genre analysis. These research articles from masters' graduation thesis in the field of applied linguistics(Research Article, i.e. for RA) are analyzed from macro-level and micro-level. And this study is to explore English postgraduates how to choose genre structure, language forms and the communicative purpose that the introductions should achieve. The result shows that some English introductions of the masters' graduation thesis differ from the international general pattern in frequency and quantity of moves, due to the influence of the context. To some extent, this study is significant in teaching academic paper writing.展开更多
Using Swales’CARS model,the present study combines the methods of quantitative analysis and qualitative analysis and makes a comparative analysis on the moves and steps of RA introductions between Chinese English jou...Using Swales’CARS model,the present study combines the methods of quantitative analysis and qualitative analysis and makes a comparative analysis on the moves and steps of RA introductions between Chinese English journals and international English journals,which will benefit researchers in RA writing and publishing in core English journals.展开更多
This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite a...This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite advertisement designs,including both rhetorical moves and the special use of language,serve the common communicative purpose of advertisements-promoting the advertised products or service.展开更多
Genre analysis has become one of the most important approaches to text analysis, especially in the field of English for Specific Purposes. Abstract is the essential part of the paper, which helps the readers get initi...Genre analysis has become one of the most important approaches to text analysis, especially in the field of English for Specific Purposes. Abstract is the essential part of the paper, which helps the readers get initial impressions. Because of its particular the usage of communication, it has its special rules and mode. The purpose of this paper was to present the 5-move model characteristic of research dissertation Abstracts, and explore the linguistic characteristics of each move. The analysis started from the macrostructure, i.e from the text as a whole, towards the microstructure which included linguistic description (syntactic and lexical). The results showed that most abstracts followed 5-move model and the linguistic features of this genre.展开更多
This study presents statistical results of a comparison between English abstracts in a leading international medical journal and those in a Chinese one. With a genre analysis and discussion of linguistic features of t...This study presents statistical results of a comparison between English abstracts in a leading international medical journal and those in a Chinese one. With a genre analysis and discussion of linguistic features of these abstracts, the paper points out the weak points in the abstracts by Chinese writers and provides some suggestions for writing abstracts of medical research articles.展开更多
With the fast development of China’s travel industry,the publicity campaign of the hotels has become a frequently discussed question.The English introductions of Chinese hotels are usually the direct translation of t...With the fast development of China’s travel industry,the publicity campaign of the hotels has become a frequently discussed question.The English introductions of Chinese hotels are usually the direct translation of the Chinese version ignoring the differences in the interior cognition of language and the exterior social and cultural influences.These of course will weaken the effect of our publicity efforts.The purpose of this study is to identify the communicative purposes and generic structures of Chinese and English hotel introductions(CHIs/EHIs)through analysis of collected samples in order to find the similarities and differences of them and explore the underlying social cultural reasons in order to provide some meaningful suggestions for those involved in the job of composing or translating hotel introductions in China.展开更多
Abstract:This article endeavors to investigate the difference and similarities between English abstracts in the field of petroleum written by native academicians and Chinese scholars by means of comparison.It is resea...Abstract:This article endeavors to investigate the difference and similarities between English abstracts in the field of petroleum written by native academicians and Chinese scholars by means of comparison.It is researched from two aspects:macro-genre structure and micro-linguistic features based on corpus study in order to find out the reason why some articles are good enough to be employed in the international research organization such as EI or SCI,and propose constructive instructions for informative abstract writing.展开更多
In the recent years, posting online job advertisements has become a major way for a growing number of multinational cor-porations to publicize their employment information and to recruit job seekers. Nevertheless, the...In the recent years, posting online job advertisements has become a major way for a growing number of multinational cor-porations to publicize their employment information and to recruit job seekers. Nevertheless, the language and space of online jobadvertisement are uneven, which may affect the companies to attract and communicate with the potential candidates. Based on thetheoretical framework of moves and steps analysis suggested by Swales(1990) and Bhatia(2004), the study aims to explore thestructural pattern of this genre and to examine the lexico-grammatical features of each move and step. After analyzing four piecesof job advertisements retrieved from different recruiting websites, the study reveals that there are six moves in the whole structureof online job advertisement, among these, three moves are obligatory, named: establishing credential, introducing the position, to-gether with specifying required qualifications, skills, and experiences. Meanwhile, in each move, the positive adjectives, verbs, andfirst person are frequently used to serve the promotional function, and therefore to intensify the communicative purpose. The studymay contribute to the application of genre analysis in business English teaching, and also be instructive to the reading and writingof online job advertisement.展开更多
The move identification of the present study followed the four-move model of V.K.Bhatia who is the representative personage of ESP.It is composed of four moves(1993):Introducing purpose,Describing methodology,Summariz...The move identification of the present study followed the four-move model of V.K.Bhatia who is the representative personage of ESP.It is composed of four moves(1993):Introducing purpose,Describing methodology,Summarizing results and Presenting conclusions.According to the above theory,Principles of the scientific method of sampling suggested by Nwogu(1997:121)as to the selection of journal were adopted in the study—representativity,reputation,accessibility.The focus is the analysis of move structures of abstract sections of them and contrastive studies between Economics and Humanities&Social Sciences of Lanzhou Jiaotong University in different moves of abstract sections.We find there are some similarities and differences between them.In general,the abstracts of Humanities&Social Sciences are more standard than Economics,which suggested English abstract sections of some Economics bachelor’s degree thesis need to be improved.展开更多
With the development of globalization and information technology,online company profile has been an effective commu-nication channel between companies and their target customers or clients.Online company profile,as a ...With the development of globalization and information technology,online company profile has been an effective commu-nication channel between companies and their target customers or clients.Online company profile,as a specific genre,has the dis-tinct features and functions in commercial activities.This study aims to do linguistic study of the constitution and the role of thesecompany profiles about sporting goods for communication on the Internet.To realize it,six company profiles have been selectedfrom the official websites of each sports company.The genre analysis of these samples is conducted from the perspective ofHasan’s Contextual Configuration(CC)and Generic Structure Potential(GSP).This thesis attempts to give the suggestions on howto compose a company profile for readers and sporting companies and the reference for the related researches in the future.展开更多
This paper critically analyzes the article"Genre analysis: Structural and linguistic evolution of the English-medium medical research article(1985–2004)". It presents critique from three aspects: the data, ...This paper critically analyzes the article"Genre analysis: Structural and linguistic evolution of the English-medium medical research article(1985–2004)". It presents critique from three aspects: the data, the analysis method, and the conclusion part.展开更多
Based on the theory of genre analysis, with the employment of Swales CARS Model and Bhatia's seven-step genre analysis method this article manages to probe into the macro-structure and micro linguistic features of...Based on the theory of genre analysis, with the employment of Swales CARS Model and Bhatia's seven-step genre analysis method this article manages to probe into the macro-structure and micro linguistic features of 6 analytical business reports (here"analytical business reports"is a narrow term and just refer to the excellent outcomes of BEC higher writing part 1). Re?ferring to the communicative purpose of this kind of discourse, the author works out the moves of such discourse and analyzes its lexical features, hoping that this research will give helps to those who are not doing well in BEC Higher Writing Part 1.展开更多
This paper first discussed the concept of genre,and then introduced three schools to genre analysis which are Systematic Functional Linguistics(SFL),English for Specific Purposes(ESP) and New Rhetoric.The characterist...This paper first discussed the concept of genre,and then introduced three schools to genre analysis which are Systematic Functional Linguistics(SFL),English for Specific Purposes(ESP) and New Rhetoric.The characteristics and general description of them were given.Finally,the paper introduced the seven ways to analyze unfamiliar genres proposed by Bhatia(1993).展开更多
In order to better promote students’English learning ability and interest,this paper expounds the general process of junior middle school English reading teaching by using genre analysis,for the reference of relevant...In order to better promote students’English learning ability and interest,this paper expounds the general process of junior middle school English reading teaching by using genre analysis,for the reference of relevant personnel.展开更多
文摘The awareness of applying genre in teaching and learning language has been aroused recently, and the choices of genres are connected closely with teachers' teaching goals and the needs of students. This paper which holds certain pedagogic purpose, analyzes genre-based teaching approach via an analysis on an English text book named Changes (level 1), aiming to help EFL teachers cultivate their genre awareness.
文摘Schema theory is the first one to explain the process of reading comprehension theory,thus it has a great influence onthe reading teaching.This paper,with a brief introduction of schema theory,and based on the schema mechanism analysis,puts for-ward its application in the China English reading teaching strategies.
文摘This study mainly uses the move and step analysis to conduct a contrastive genre analysis on the selected 20 Chinese ad-mission brochures(CABs) and 20 American admission brochures(AABs).Differences in moves,move sequences and step arrange-ments have revealed themselves in this comparison.Firstly,Chinese university admission brochures cast more focus on basic infor-mation about the university,the application procedure and admission criteria,while American universities,besides offering such in-formation,also emphasize the promotional function of the admission brochures.They use appealing and creative moves to commer-cially‘sell'advantages of the university to the potential applicants.Secondly,based on Kress & van Leeuwen's visual grammarsymbolic meaning,images and colors in admission brochures are also explored and analyzed as language.For one thing,after count-ing the frequency of the four categories of images,namely portrait,campus scenery,campus life pictures and graphs,it is foundthat,compared with CABs,AABs have a highly more obvious tendency in using images.The images are used as an effective tool toincrease the sense of credibility,identity-recognition,attract reader's attention,and help understanding,making the facts and in-formation more intuitive.For another thing,the main colors used in the brochures are yet another noticeable feature.Especially inAmerican brochures,universities tend to use their‘traditional colors' in the brochure to achieve a sense of consistency.Some Chi-nese brochures also follow this promotional strategy,yet a large percentage of them do not use any recognizable colors other thanthe printed black and white.Based on these differences,suggestions are put forward from perspectives including choice of movesand steps to improve the quality of CABs,hopefully raising their acceptance in the international level.
文摘The present study analyzes ten English refusal letters of two subcategories based on Swales' genre analysis model and finds that difference exists in the generic features of the two subcategorized types. Teachers should reveal the underlying rationale behind linguistic features of a specific genre so that students can not only identify genre but also apply it appropriately.
文摘The introduction of the academic paper, as a type of discourse, are not only an indispensable part of the thesis, but also a kind of social behavior with communicative purpose. The introductions are the essence of academic papers, so it is particularly important for postgraduates to write English introduction. Therefore, the introduction of academic writing, as a genre, has been widely studied for many years. This study analyzes a 50-research-article corpus of English introductions chosen at random with theories relating to genre and genre analysis. These research articles from masters' graduation thesis in the field of applied linguistics(Research Article, i.e. for RA) are analyzed from macro-level and micro-level. And this study is to explore English postgraduates how to choose genre structure, language forms and the communicative purpose that the introductions should achieve. The result shows that some English introductions of the masters' graduation thesis differ from the international general pattern in frequency and quantity of moves, due to the influence of the context. To some extent, this study is significant in teaching academic paper writing.
文摘Using Swales’CARS model,the present study combines the methods of quantitative analysis and qualitative analysis and makes a comparative analysis on the moves and steps of RA introductions between Chinese English journals and international English journals,which will benefit researchers in RA writing and publishing in core English journals.
文摘This paper aims to explore the nature of English print advertisements by means of genre analysis and discussion on advertising language features from several pragmatic perspectives.It is suggested that the exquisite advertisement designs,including both rhetorical moves and the special use of language,serve the common communicative purpose of advertisements-promoting the advertised products or service.
文摘Genre analysis has become one of the most important approaches to text analysis, especially in the field of English for Specific Purposes. Abstract is the essential part of the paper, which helps the readers get initial impressions. Because of its particular the usage of communication, it has its special rules and mode. The purpose of this paper was to present the 5-move model characteristic of research dissertation Abstracts, and explore the linguistic characteristics of each move. The analysis started from the macrostructure, i.e from the text as a whole, towards the microstructure which included linguistic description (syntactic and lexical). The results showed that most abstracts followed 5-move model and the linguistic features of this genre.
基金Supported by the Scientific Research Project(Humanities and Social Sciences)in 2012 Granted by the Education Department of Shaanxi Provincial Government(12JK0268)
文摘This study presents statistical results of a comparison between English abstracts in a leading international medical journal and those in a Chinese one. With a genre analysis and discussion of linguistic features of these abstracts, the paper points out the weak points in the abstracts by Chinese writers and provides some suggestions for writing abstracts of medical research articles.
文摘With the fast development of China’s travel industry,the publicity campaign of the hotels has become a frequently discussed question.The English introductions of Chinese hotels are usually the direct translation of the Chinese version ignoring the differences in the interior cognition of language and the exterior social and cultural influences.These of course will weaken the effect of our publicity efforts.The purpose of this study is to identify the communicative purposes and generic structures of Chinese and English hotel introductions(CHIs/EHIs)through analysis of collected samples in order to find the similarities and differences of them and explore the underlying social cultural reasons in order to provide some meaningful suggestions for those involved in the job of composing or translating hotel introductions in China.
文摘Abstract:This article endeavors to investigate the difference and similarities between English abstracts in the field of petroleum written by native academicians and Chinese scholars by means of comparison.It is researched from two aspects:macro-genre structure and micro-linguistic features based on corpus study in order to find out the reason why some articles are good enough to be employed in the international research organization such as EI or SCI,and propose constructive instructions for informative abstract writing.
文摘In the recent years, posting online job advertisements has become a major way for a growing number of multinational cor-porations to publicize their employment information and to recruit job seekers. Nevertheless, the language and space of online jobadvertisement are uneven, which may affect the companies to attract and communicate with the potential candidates. Based on thetheoretical framework of moves and steps analysis suggested by Swales(1990) and Bhatia(2004), the study aims to explore thestructural pattern of this genre and to examine the lexico-grammatical features of each move and step. After analyzing four piecesof job advertisements retrieved from different recruiting websites, the study reveals that there are six moves in the whole structureof online job advertisement, among these, three moves are obligatory, named: establishing credential, introducing the position, to-gether with specifying required qualifications, skills, and experiences. Meanwhile, in each move, the positive adjectives, verbs, andfirst person are frequently used to serve the promotional function, and therefore to intensify the communicative purpose. The studymay contribute to the application of genre analysis in business English teaching, and also be instructive to the reading and writingof online job advertisement.
文摘The move identification of the present study followed the four-move model of V.K.Bhatia who is the representative personage of ESP.It is composed of four moves(1993):Introducing purpose,Describing methodology,Summarizing results and Presenting conclusions.According to the above theory,Principles of the scientific method of sampling suggested by Nwogu(1997:121)as to the selection of journal were adopted in the study—representativity,reputation,accessibility.The focus is the analysis of move structures of abstract sections of them and contrastive studies between Economics and Humanities&Social Sciences of Lanzhou Jiaotong University in different moves of abstract sections.We find there are some similarities and differences between them.In general,the abstracts of Humanities&Social Sciences are more standard than Economics,which suggested English abstract sections of some Economics bachelor’s degree thesis need to be improved.
文摘With the development of globalization and information technology,online company profile has been an effective commu-nication channel between companies and their target customers or clients.Online company profile,as a specific genre,has the dis-tinct features and functions in commercial activities.This study aims to do linguistic study of the constitution and the role of thesecompany profiles about sporting goods for communication on the Internet.To realize it,six company profiles have been selectedfrom the official websites of each sports company.The genre analysis of these samples is conducted from the perspective ofHasan’s Contextual Configuration(CC)and Generic Structure Potential(GSP).This thesis attempts to give the suggestions on howto compose a company profile for readers and sporting companies and the reference for the related researches in the future.
文摘This paper critically analyzes the article"Genre analysis: Structural and linguistic evolution of the English-medium medical research article(1985–2004)". It presents critique from three aspects: the data, the analysis method, and the conclusion part.
文摘Based on the theory of genre analysis, with the employment of Swales CARS Model and Bhatia's seven-step genre analysis method this article manages to probe into the macro-structure and micro linguistic features of 6 analytical business reports (here"analytical business reports"is a narrow term and just refer to the excellent outcomes of BEC higher writing part 1). Re?ferring to the communicative purpose of this kind of discourse, the author works out the moves of such discourse and analyzes its lexical features, hoping that this research will give helps to those who are not doing well in BEC Higher Writing Part 1.
文摘This paper first discussed the concept of genre,and then introduced three schools to genre analysis which are Systematic Functional Linguistics(SFL),English for Specific Purposes(ESP) and New Rhetoric.The characteristics and general description of them were given.Finally,the paper introduced the seven ways to analyze unfamiliar genres proposed by Bhatia(1993).
文摘In order to better promote students’English learning ability and interest,this paper expounds the general process of junior middle school English reading teaching by using genre analysis,for the reference of relevant personnel.
