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SWOT Analysis and Recommendations for Enhancing Sino-Russian Agricultural Trade Cooperation
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作者 Huilan Fang 《Proceedings of Business and Economic Studies》 2024年第2期163-169,共7页
With the outbreak of the Russian-Ukraine conflict,the changes in agricultural trade between China and Russia are receiving more and more attention.This study analyzes the current status of Sino-Russian agricultural tr... With the outbreak of the Russian-Ukraine conflict,the changes in agricultural trade between China and Russia are receiving more and more attention.This study analyzes the current status of Sino-Russian agricultural trade and employs a SWOT analysis to explore the strengths,weaknesses,opportunities,and threats within their agricultural trading activities.The findings suggest there are opportunities for further optimization and enhancement in the Sino-Russian agricultural trade.Based on this,suggestions proposed include accelerating the development of transportation hubs,facilitating agricultural trade,refining legal frameworks for agricultural exports,and expediting the establishment of economic cooperation zones. 展开更多
关键词 Trade scale Trade structure swot analysis Countermeasures and suggestions
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Research on Marketing Strategies of Pinduoduo Based on SWOT Analysis
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作者 FU Zishan HAN Jiatong 《Psychology Research》 2023年第3期155-159,共5页
The development of the Internet has led to a dramatic increase in online shopping users.E-commerce enterprises have been rising and becoming very successful in China in recent years.As an e-commerce platform establish... The development of the Internet has led to a dramatic increase in online shopping users.E-commerce enterprises have been rising and becoming very successful in China in recent years.As an e-commerce platform established in 2015 and going public in 2018,Pinduoduo has become one of the three biggest e-commerce in China in a short period of time.This attract many people’s attention,which drives people to explore the reason behind it.SWOT analysis is a model that enables us to analyze the strengths,weaknesses,opportunities,and threats of an enterprise.In this study,we use SWOT analysis model to analyze the marketing strategy of Pinduoduo,summarize the current status of Pinduoduo,and give some suggestion for itself and the other e-commerce platforms. 展开更多
关键词 Pinduoduo swot analysis E-COMMERCE marketing strategies
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The Driving Strategy of Online Ideological and Political Class in Universities Based on SWOT Analysis
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作者 Zhuli Feng 《Open Journal of Applied Sciences》 2023年第8期1433-1439,共7页
The epidemic provided practical opportunities for online classes and also tested its drawbacks. To analyze the internal strengths (S) and weaknesses (W) as well as the external opportunities (O) and threats (T) of the... The epidemic provided practical opportunities for online classes and also tested its drawbacks. To analyze the internal strengths (S) and weaknesses (W) as well as the external opportunities (O) and threats (T) of the online ideological and political class with SWOT theory, based on which to explore targeted solutions, is a “symptomatic” approach to improving the quality of the online ideological and political class. The analysis results are as follows: S includes “not limited by time and space”, “comprehensive teaching monitoring data”, “diverse and innovative interactive forms”, and “abundant high-quality teaching resources”. W refers to “increased difficulty in classroom control”, “teachers’ psychological pressure caused by online teaching”, and “limited by hardware conditions”. O means the opportunity provided by the modernization of ideological and political education and epidemics. T indicates external threats, such as limitations from the network and the severe impact of wrong values on the internet. The driving strategy for above case could be “upgrading of online teaching platforms”, “building a teaching team skilled in information technology teaching”, “improving hardware facilities” and “joining forces to confront value crisis”. 展开更多
关键词 swot analysis UNIVERSITIES Online Ideological and Political Class Driving Strategy
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SWOT Analysis and Challenges of Nile Basin Initiative:An Integrated Water Resource Management Perspective 被引量:3
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作者 Alebel Abebe Belay Henry Musoke Semakula +1 位作者 George James Wambura Labohy Jan 《Chinese Journal of Population,Resources and Environment》 2010年第1期8-17,共10页
River Nile is one of the longest transboundery rivers and it is shared and used by Burundi,Democratic Republic of Congo,Egypt,Ethiopia,Eritrea,Kenya,Rwanda,Sudan,Tanzania and Uganda.As of today,the Nile is a crucial r... River Nile is one of the longest transboundery rivers and it is shared and used by Burundi,Democratic Republic of Congo,Egypt,Ethiopia,Eritrea,Kenya,Rwanda,Sudan,Tanzania and Uganda.As of today,the Nile is a crucial resource for the economic development of the Nile Basin countries and a vital source of livelihood for 160 million inhabitants as well as 300 million people living in the 10 riparian countries.The Nile Basin Initiative(NBI) is one of the international cooperative river basin management program and regional partnership where all the Nile Basin countries except Eritrea unite to pursue long-term sustainable development,improved land use practices and management.This review therefore focused on the challenges not faced on NBI in terms of integrated use of the river and conducted analysis of strengths,weaknesses,opportunities and threats(SWOT) based on secondary data.The result of the review revealed that for decades,the Nile Basin people have been facing many complex environmental,social,economic and political challenges that have made it difficult for the proper management and sustainability of Nile water.The initiative provides training to develop skills in government ministries,non-governmental organizations and local communities in each country.It is also working to raise awareness of critical environmental issues by strengthening networks of environmental education practitioners;developing curriculum in the education sector.The challenges of NBI include the involvement and funding of World Bank,lack of sufficient staff,procedural and policies conflicts,lack of coordination and linkage with other regional institutions and lack of recognition as river basin organization.Considering the complex nature of the project,it is recommended that the NBI should come up with a strong multi-disciplinary monitoring and evaluation team to follow up all implemented projects.The NBI should carry out participatory land use planning in communities along the river basin.Moreover,livelihood analysis should be carried out especially in communities along the Nile to come up with poverty eradication projects which are socially acceptable,applicable,economically viable and affordable. 展开更多
关键词 river basin management Nile Basin Initiative swot analysis integrated water management River Nile
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SWOT Analysis and Countermeasures of Beijing Rural Infrastructure 被引量:2
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作者 DUAN Yong-liang 《Asian Agricultural Research》 2010年第7期6-9,13,共5页
On the strength of the status quo of Beijing rural infrastructure, I probe into the SWOT analysis of the strengths, weaknesses, opportunities and threats of rural infrastructure in Beijing municipal. Among them, the s... On the strength of the status quo of Beijing rural infrastructure, I probe into the SWOT analysis of the strengths, weaknesses, opportunities and threats of rural infrastructure in Beijing municipal. Among them, the strengths of rural infrastructure in Beijing municipal are analyzed from two aspects, namely, the strong financial support and great importance attached to by the government; the weaknesses are analyzed in terms of the serious shortage of funds invested and disparate investment in rural infrastructure; the opportunities faced by the rural infrastructure construction are analyzed in terms of support form the macrocontrol of the state and the threats are analyzed from the aspects of land preservation and environmental protection. Thus in order to further promote the Beijing rural infrastructure construction and increase the investment in rural infrastructure construction, the following countermeasures are put forward. In the first place, the government should adjust the fiscal policies and increase the investment in rural infrastructure construction. In the second place, the laws should be perfected to provide constitutional guarantee for infrastructure construction. In the third place, healthy supervision system of rural infrastructure should be managed well and use well. In the fourth place, the government should attach importance to disparate demands and shift from the unified standard to classified standard. In the fifth place, the government should enforce the supervision on capital and operation so as to improve the service efficiency of capital. 展开更多
关键词 Rural infrastructure New village construction swot analysis Beijing municipal China
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SWOT Analysis and Development Strategies for Chinese Farmers' Professional Cooperatives 被引量:1
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作者 ZHANG Ning HU Shengde 《Journal of Northeast Agricultural University(English Edition)》 CAS 2010年第1期90-96,共7页
With the development of China's market economy, the agricultural products' market has changed from the seller's market into the buyer's market. Therefore, the limitations of the household contract responsibility s... With the development of China's market economy, the agricultural products' market has changed from the seller's market into the buyer's market. Therefore, the limitations of the household contract responsibility system gradually appeared. The farmers professional cooperatives not only covered the limitations but also effectively connected the small-scale farmers with the competitive market by increasing the farmers' organizational degree. However, during the development process of farmers' professional cooperatives, many problems were exposed. By using SWOT analysis belonging to the field of enterprise strategic management, this paper discussed the opportunities and threats of the external environment, as well as the strengths and weaknesses of the internal environment of Chinese farmers' professional cooperatives. Thereby, it proposed some development strategies for Chinese farmers professional cooperatives in the current stage . 展开更多
关键词 farmers' professional cooperatives swot analysis agricultural microorganization
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SWOT Analysis on the Development of Modern Ecological Land-scape Agriculture:A Case Study of Baiquan Ecological Park 被引量:1
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作者 Haoyue XU Donghai GUO +1 位作者 Junhai LU Xiting NIU 《Asian Agricultural Research》 2016年第8期18-20,共3页
With Baiquan Ecological Park in Yi County as the case,the basic conditions are analyzed from the aspects of area,population,natural resources,socio-economic and industrial development.SWOT analysis of the development ... With Baiquan Ecological Park in Yi County as the case,the basic conditions are analyzed from the aspects of area,population,natural resources,socio-economic and industrial development.SWOT analysis of the development of modern ecological landscape agriculture is carried out.It is pointed out that for developing modern ecological landscape agriculture in Western Qing Tombs region,it is necessary to give priority to protecting the ecological environment,highlight the characteristics and style of modern agriculture,consider the existing landscape elements,and comprehensively develop the integrated pattern of ecology,landscape and modern agriculture. 展开更多
关键词 Eco-agriculture Landscape agriculture swot analysis
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SWOT Analysis and Countermeasures of Ecological Agricultural Development of Jianshan Farm
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作者 Cao Can Wang Da-qing +1 位作者 Wang Hong-yan Dai Lin 《Journal of Northeast Agricultural University(English Edition)》 CAS 2015年第1期12-21,共10页
At present, the excessive use of the fertilizers and pesticides in the agricultural production has result in hardening of the soil and decrease of the wild animals and can not maintain the sustainable using of land re... At present, the excessive use of the fertilizers and pesticides in the agricultural production has result in hardening of the soil and decrease of the wild animals and can not maintain the sustainable using of land resources. To develop ecological agriculture is a powerful measure to reduce energy consumption, protect environment, and realize the sustainable development of the agriculture. In order to promote the sustainable development of agriculture in Jianshan Farm, this paper by using SWOT analysis method analyzed the strength, weakness, opportunity and threat in the development of the ecological agriculture in Jianshan Farm, based on the experience from domestic and foreign ecological agricultural development, and put forward the countermeasures for the development of the ecological agriculture in order to develop ecological circular agriculture and non-genetic soybean crop protected areas, and to establish soybean-corn rotation area and healthy aquaculture zone, as well as develop new energy industry. 展开更多
关键词 Jianshan Farm swot analysis ecological farming COUNTERMEASURE
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Ecological Restoration of Rocky Desertification in Hongfeng Lake Karst Area Based on SWOT Analysis
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作者 LIU Long-chun LIU Zhao-jun +1 位作者 XIONG Kang-ning LI Chen 《Asian Agricultural Research》 2012年第6期71-76,共6页
In order to provide a reference for rocky desertification control in karst areas,we take the case of Hongfeng Lake Rocky Desertification Comprehensive Control Demonstration Area in Qingzhen City of Guizhou Province,an... In order to provide a reference for rocky desertification control in karst areas,we take the case of Hongfeng Lake Rocky Desertification Comprehensive Control Demonstration Area in Qingzhen City of Guizhou Province,and expound strength,weakness,opportunity and challenge in its ecological restoration,using SWOT analysis method in management sciences.And we finally put forth scientific strategies for ecological restoration in this demonstration area. 展开更多
关键词 Rocky desertification Demonstration area Ecological restoration swot analysis
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SWOT Analysis of Forest Carbon Sink Projects in Yunnan Province and Recommendations for Enhancing Competitiveness
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作者 Xiaolin FANG Lan GAO Jing ZHAO 《Asian Agricultural Research》 2020年第11期20-23,共4页
Using the SWOT analysis method,this paper analyzed the internal strengths,weaknesses,external opportunities and threats of forest carbon sink projects in Yunnan Province.It found that Yunnan Province has strengths in ... Using the SWOT analysis method,this paper analyzed the internal strengths,weaknesses,external opportunities and threats of forest carbon sink projects in Yunnan Province.It found that Yunnan Province has strengths in economic environment and practical experience,weaknesses in social participation,project scale and carbon sink talents,opportunities in international climate environment,domestic policies,etc.,and threats in project crediting period and forest resource protection,etc.In view of these,Yunnan Province can change the participation mode of forest carbon sink projects,adopt appropriate trading methods,get familiar with the relevant rules of forest carbon sink projects,strengthen the publicity and research of forest carbon sink theory,strengthen the management of carbon sink forests and expand forest carbon sink projects to enhance the market competitiveness of the Yunnan forest carbon sink projects. 展开更多
关键词 Forest carbon sink projects swot analysis Yunnan Province
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SWOT Analysis of New Trend of Rural Tourism Development in Xinjiang
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作者 Yufang LUO 《Asian Agricultural Research》 2022年第6期51-54,共4页
Based on SWOT analysis method,this paper analyzed the strengths of developing rural tourism in Xinjiang,including advantages of natural resources,human resources,unique tourism landscape.However,there are also weaknes... Based on SWOT analysis method,this paper analyzed the strengths of developing rural tourism in Xinjiang,including advantages of natural resources,human resources,unique tourism landscape.However,there are also weaknesses in the rural tourism of Xinjiang,including scatter distribution of scenic spots,long travel routes,great season influence of the tourism,insufficient professional workers,weak rural infrastructure,serious homogenization of the tourism model,and low competitiveness.In addition,it summarized the new trends of rural tourism development in Xinjiang,such as scientifically planning new formats of rural tourism,fully developing all-season tourism projects,digging deep into the new connotation of rural tourism,and focusing on online and offline promotion of rural tourism. 展开更多
关键词 swot analysis method Rural tourism New trend XINJIANG
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How Can a New Brand Enter the U.S.Market:A SWOT Analysis of the Amor Dance Company
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作者 Zijia Amy Cheng 《Management Studies》 2021年第1期55-60,共6页
Driven by the trend of DanceSport,Amor Dance wants to enter the North American market to sell its high-quality and well-designed professional/amateur dance shoes.In the current study,a Strength/Weakness/Opportunity an... Driven by the trend of DanceSport,Amor Dance wants to enter the North American market to sell its high-quality and well-designed professional/amateur dance shoes.In the current study,a Strength/Weakness/Opportunity and Threat analysis is adopted to analyze the customer and the current market.Based on the results,two strategies are proposed:(1)to use Amor Dance’s higher quality to attract more professional dancers,for whom price is not an important consideration in the North American Market,and(2)to manufacture in China in order to reduce the cost. 展开更多
关键词 swot analysis DanceSport marketing strategy
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Determination of Business Strategies Using SWOT Analysis;Planning and Managing the Organizational Resources to Enhance Growth and Profitability
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作者 Hamed Taherdoost Mitra Madanchian 《Macro Management & Public Policies》 2021年第1期19-22,共4页
A SWOT analysis is the method to evaluate the internal weaknesses and strengths of an organization as well as evaluating the threats and opportunities of its external environment.This is considered as an effective fra... A SWOT analysis is the method to evaluate the internal weaknesses and strengths of an organization as well as evaluating the threats and opportunities of its external environment.This is considered as an effective framework to plan and manage the organizational resources to achieve certain goals in a specific period of time.The purpose of implementing SWOT analysis in an organization is to formulate the strategy of a business based on existing internal and external factors.There may be several disadvantages associated with running a SWOT analysis;however,its efficiency in determining the future strategy of a business is more indeed.Although the origin of SWOT analysis is uncertain,there is a long historical background about its uses to facilitate the decision-making process in every complex environment.The final result of a SWOT analysis can be presented in a matrix which is a combination of the four factors and determines strengths and weaknesses that a company involves,with opportunities and threats that it may face.This article provides a study of SWOT analysis basics and provides several practical insights of steps to provide a SWOT matrix. 展开更多
关键词 swot swot analysis BUSINESS Strategic planning Business success Growth and profitability
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SWOT Analysis and Countermeasures Study on TCM Industry in Hainan Free Trade Port
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作者 Liu Tianchi Zeng Yu 《Asian Journal of Social Pharmacy》 2021年第1期41-47,共7页
Objective To study the status of the Hainan’s traditional Chinese medicine(TCM)industry and propose countermeasures to promote the construction of Hainan’s modern TCM industry against the background of Hainan Free T... Objective To study the status of the Hainan’s traditional Chinese medicine(TCM)industry and propose countermeasures to promote the construction of Hainan’s modern TCM industry against the background of Hainan Free Trade Port construction,thus transforming the TCM industry into a modern TCM industry.Methods Sociology method and SWOT model in strategic management were used to analyze the current situation of the Hainan TCM industry.Results and Conclusion By using sociological methods(field investigation,policy research,and exchange interviews)and adopting the SWOT model in strategic management,and the current situation of the Hainan TCM industry was clarified,such as strength and weakness,opportunities and threat,thus nine suggestions were put forward for the construction of Hainan modern TCM industry. 展开更多
关键词 swot analysis countermeasures study TCM industry Hainan free trade port sociological method
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SWOT Analysis of ARNI Anti-Heart Failure Drugs in Chinese Market
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作者 Lv Xin Chen Yuwen 《Asian Journal of Social Pharmacy》 2020年第3期139-144,共6页
Objective To study the domestic market environment and its advantages and disadvantages of angiotensin receptor-neprilysin inhibitor(ARNI)anti-heart failure drugs so as to provide reference for the promotion of this s... Objective To study the domestic market environment and its advantages and disadvantages of angiotensin receptor-neprilysin inhibitor(ARNI)anti-heart failure drugs so as to provide reference for the promotion of this sort of drugs in Chinese market.Methods Based on SWOT model,the anti-heart failure drugs were analyzed from four aspects:strength,weakness,opportunity and threat.Results and Conclusion ARNI anti-heart failure drugs have greater opportunities than threats in China,and their advantages outweigh the disadvantages.However,in order to gain more market share,it is still necessary to pay attention to the clinical verification of their long-term safety and effectiveness.In addition,consumers are interested in the price of ARNI anti-heart failure drugs and its popularity. 展开更多
关键词 ARNI anti-heart failure drugs heart failure swot analysis
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Harnessing the Market Potential of the Bamboo Industry in Central Luzon, Philippines: An Analysis of the Internal and External Environment
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作者 Edgelly Galvez Vitug Sarah Calma Alvarez 《Open Journal of Ecology》 2024年第5期395-418,共24页
The bamboo industry in Central Luzon holds significant promise for economic development and environmental sustainability. This study aims to analyze the internal and external factors influencing the bamboo industry in... The bamboo industry in Central Luzon holds significant promise for economic development and environmental sustainability. This study aims to analyze the internal and external factors influencing the bamboo industry in the region through SWOT and PESTLE analyses. Based on a focus group discussion involving key industry players, the study explores the industry’s strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors. Findings reveal the importance of comprehensive strategies that address political stability, economic growth, consumer awareness, technological advancement, legal compliance, and environmental sustainability. Recommendations include capacity-building for production and marketing, the establishment of bamboo treatment facilities, and advocacy for supportive policies. By addressing these factors, the bamboo industry in Central Luzon can realize its potential for socio-economic development and environmental stewardship. 展开更多
关键词 BAMBOO swot analysis PESTLE analysis Business Environment Value Addition SUSTAINABILITY Market Potential
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Use of testicular sperm for intracytoplasmic sperm injection in men with high sperm DNA fragmentation: a SWOT analysis 被引量:6
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作者 Sandro C Esteves Matheus Roque Nicolas Garrido 《Asian Journal of Andrology》 SCIE CAS CSCD 2018年第1期1-8,共8页
Spermatozoa retrieved from the testis of men with high levels of sperm DNA fragmentation (SDF) in the neat semen tend to have better DNA quality. Given the negative impact of SDF on the outcomes of Assisted Reproduc... Spermatozoa retrieved from the testis of men with high levels of sperm DNA fragmentation (SDF) in the neat semen tend to have better DNA quality. Given the negative impact of SDF on the outcomes of Assisted Reproductive Technology (ART), an increased interest has emerged about the use of testicular sperm for intracytoplasmic sperm injection (Testi-ICSI). In this article, we used a SWOT (strengths, weaknesses, opportunities, and threats) analysis to summarize the advantages and drawbacks of this intervention. The rationale of Testi-ICSI is bypass posttesticular DNA fragmentation caused by oxidative stress during sperm transit through the epididymis. Hence, oocyte fertilization by genomically intact testicular spermatozoa may be optimized, thus increasing the chances of creating a normal embryonic genome and the likelihood of achieving a live birth, as recently demonstrated in men with high SDF. However, there is still limited evidence as regards the clinical efficacy of Testi-ICSI, thus creating opportunities for further confirmatory clinical research as well as investigation of Testi-ICSI in clinical scenarios other than high SDF. Furthermore, Testi-ICSI can be compared to other laboratory preparation methods for deselecting sperm with damaged DNA. At present, the available literature supports the use of testicular sperm when performing ICSI in infertile couples whose male partners have posttesticular SDF. Due to inherent risks of sperm retrieval, Testi-ICSI should be offered when less invasive treatments for alleviating DNA damage have failed. A call for continuous monitoring is nonetheless required concerning the health of generated offspring and the potential complications of sperm retrieval. 展开更多
关键词 intracytoplasmic sperm injection male infertility sperm DNA fragmentation sperm retrieval swot analysis testicular sperm
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SWOT analysis on snail control measures applied in the national schistosomiasis control programme in the People’s Republic of China 被引量:8
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作者 Xiao Yang Yi Zhang +2 位作者 Qi-Xiang Sun Jin-Xing Zhou Xiao-Nong Zhou 《Infectious Diseases of Poverty》 SCIE 2019年第1期56-68,共13页
Background:Snail control is an important component in the national schistosomiasis control programme in China,by application of chemical molluscicides,forestry projects,agriculture projects and water conservancy proje... Background:Snail control is an important component in the national schistosomiasis control programme in China,by application of chemical molluscicides,forestry projects,agriculture projects and water conservancy projects in recent decades.However,there are still wide areas of snail inhabited in China which remains a great challenge to achieve the goal of schistosomiasis elimination by 2025.Therefore,a SWOT(strengths,weaknesses,opportunities and threats)analysis on snail control measures is required for precision schistosomiasis control.Methods:The SWOT approach,which is a well-known structured analysis tool,was used to identify and evaluate the specific characteristics of four types of snail control measures in China,including chemical mollusciciding,forestry,agriculture,and water conservancy projects.The analysis were carried out based on the information collection from literature review,of research papers,books,annual report database of national schistosomiasis control programme in China,reports from the academic forums,and so on.Results:For chemical mollusciciding,application strategy needs to focus on specific local settings,such as stage of schistosomiasis control,environmental factors,and limitations from external policies and internal deficiencies.Regarding forestry projects,the optimal strategies are to cooperate with other national forestry programmes to share the investment costs and pay attention on wetland protection.In agriculture projects,it is necessary to develop related cash crop industries and combine with national farmland consolidation projects simultaneously to increase the total economic benefits.Concerning water conservancy projects,the main purpose is to control snail migration from snail area to snail-free areas nationwide.Conclusions:Integrated strategies for various measures application and a top-level designed cooperation mechanism will be the necessary to eliminate snail and schistosomiasis in China. 展开更多
关键词 Snail control Strategy swot analysis Chemical mollusciciding Forestry project Agriculture project Water conservancy project Schistosomiasis elimination
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An analysis on ecological civilization construction in Gansu based on a quantified SWOT framework 被引量:1
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作者 LiLi Li HongLang Xiao +1 位作者 SongBing Zou Juan Ren 《Research in Cold and Arid Regions》 CSCD 2014年第6期607-614,共8页
Ecological civilization (EC) construction has become one of the key elements of China's reform and development process, since it was put forward at the 17th National People's Congress (NPC) in 2007 and improved ... Ecological civilization (EC) construction has become one of the key elements of China's reform and development process, since it was put forward at the 17th National People's Congress (NPC) in 2007 and improved at the 18th NPC in 2012, and stressed at the third plenary session of the 18th NPC. The provincial areas are the most important pilot units of EC strategy. Therefore, research on EC at the provincial level can meet the practical demand for EC in China. Based on the existing provincial circumstances in Gansu and its significant position as an ecological barrier in northwestern China, and aiming at the core issue of why and how to build EC in Gansu, this paper employs SWOT (strengths, weaknesses, opportunities, threats) analysis, the Delphi method, and a combined quantitative analysis and coordinate method, and then calculates the relevant strategic orientation angle (0 = 1.4605) and strength coefficient (p = 0.53). The results show that Gansu should take an opportunities-dominated strategy, and choose opportunity-strength measures, so the province can increase its in- ternal strengths and decrease its weaknesses with external promote an EC construction strategy. opportunities. Specific measures are recommended to actively 展开更多
关键词 swot analysis ecological civilization construction strategy research Gansu Province
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Positioning Analysis of AY Field Brand
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作者 Haichen Ding Xuehua Lin +2 位作者 Ping Yu Lingfan Zhang Qinjing Fan 《Proceedings of Business and Economic Studies》 2023年第6期116-120,共5页
For a considerable duration,the traditional dairy product market in China has been dominated by a dual oligopoly,primarily led by Mengniu and Yili.Regional brands such as Guangming,Junlebao,and Sanyuan have engaged in... For a considerable duration,the traditional dairy product market in China has been dominated by a dual oligopoly,primarily led by Mengniu and Yili.Regional brands such as Guangming,Junlebao,and Sanyuan have engaged in staggered competition,contributing to a pattern of feudal separatism among local brands.AY Group,positioned as a significant independent player in the China dairy industry,has strategically extended its reach downstream in the supply chain,establishing the consumer brand AY Field.Despite possessing a robust advantage in self-owned ranches and delivering high-quality products,AY Field grapples with challenges related to unclear market positioning and low brand awareness among final consumers.This study employs a SWOT analysis to delve into identifying a market positioning strategy that best suits the AY Field brand.The research reveals that the current dynamics of competition in the dairy industry market are predominantly concentrated in the high-end and low-end segments,leaving a noticeable gap in the middle market.Leveraging the natural,high-quality,and competitively priced attributes of AY Field milk,the recommended market position involves supplying ambient liquid milk that aligns with the consumption habits of young individuals and office workers.This strategic positioning aims to offer high-quality products at moderate prices,addressing the specific needs of the identified consumer demographic. 展开更多
关键词 MILK swot analysis Market positioning Supplier brand
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