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A Study of Target Market and Administration Tactics of Advertisement Letter Service
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作者 Li Xuedong(Department of Postal Communication Management Shijiazhuang Postal College, Shijiazhuang 050021. P. R. China) 《The Journal of China Universities of Posts and Telecommunications》 EI CSCD 1996年第2期62-66,共5页
in this paper, advertisement service markets are sorted out from two respects, and divided intosegments on two dimensions. Based on the discussion about competitive ability of advertisement letterservice in every mark... in this paper, advertisement service markets are sorted out from two respects, and divided intosegments on two dimensions. Based on the discussion about competitive ability of advertisement letterservice in every market segment, markets are divided into three grades. In the end, the market allocationand some key administration taCtics about advertisement letter service are discussed. 展开更多
关键词 s: advertisement letter target market administration tactics
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