Social media is becoming an important tool of marketing communications.With a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover ...Social media is becoming an important tool of marketing communications.With a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover how comfortable customers are carrying out transactions on the social networking site.By some estimates,social networking now accounts for 40 percent of all time spent online in India.Between December 2008 and December 2009,total visits to the top 10 social networking sites increased 63 percent.Nearly one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option for brand managers to market their brand and to create a brand identity.It is felt that people’s brand choices used to be heavily influenced by advertising.Today,this pattern is changing.Persons with access to computers,iPads,or smart phones now take time to reach the brands in a category,such as cars or TV,before making their final choice.Younger persons find it very easy to look up information about products on the Internet,ask their Facebook friends,attend to bloggers,and watch Youtube.Social media is a boon.It also has bane.Under this backdrop,this paper will address marketing communications strategy through social media in the fast-moving consumer goods(FMCG)Industry in India.展开更多
This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates cor...This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates corporate culture in the order of the development of Airbnb.Then,using the BCG matrix and customer profile,it outlines how the market is divided and who target populations are.It also describes how to identify and approach stakeholders and considers the use of quantitative data collection methods to position key stakeholders.Besides,it provides different ways of communication to different stakeholders.Nevertheless,some ineffective communications still exist.For them,some recommendations are discussed and concluded.展开更多
This study discusses on the communication method followed by most of the brands called. “Electronic Word of Mouth” in a short form is called as eWOM in order to reach the customers effectively in a short span. Socia...This study discusses on the communication method followed by most of the brands called. “Electronic Word of Mouth” in a short form is called as eWOM in order to reach the customers effectively in a short span. Social media having become a new hybrid component of integrated marketing communication allows the brands to establish strong relationship with the customers. With the establishment of customer relationship online, the brands create a platform for the customers to discuss about the product features, quality, price and write a review about the product online. This research analyses about the social media and its impact in spreading the messages about the brands to the end customers and the impact of gender, age groups, income, designation and the demographic details of the customers in trusting the information that is spread through electronic media and the level at which the eWOM helps the customers to select the brand.展开更多
This paper analyses in detail the uses of communications satellite transponders andusers’ demand at present in China based on the investigation and other related data about the satellite communications market.Meanwhi...This paper analyses in detail the uses of communications satellite transponders andusers’ demand at present in China based on the investigation and other related data about the satellite communications market.Meanwhile,it also analyses satellite transponder resources that China may provide before 2000.展开更多
What will the Post in the world be like in 2005? At first glance, in view of worldwide structural changes, market liberalization and technological development, this question seems very hard to answer. However, without...What will the Post in the world be like in 2005? At first glance, in view of worldwide structural changes, market liberalization and technological development, this question seems very hard to answer. However, without being able to draw a precise picture of the future post services, it can be affirmed that all current providers of postal services will have to face a very different environment from the current one. The objective of this analysis is to contribute to the future development by examining at the worldwide and regional level the major variables influencing the postal industry's core business sector, the letter post, through analyzing the data published by the Universal Postal Union.展开更多
文摘Social media is becoming an important tool of marketing communications.With a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover how comfortable customers are carrying out transactions on the social networking site.By some estimates,social networking now accounts for 40 percent of all time spent online in India.Between December 2008 and December 2009,total visits to the top 10 social networking sites increased 63 percent.Nearly one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option for brand managers to market their brand and to create a brand identity.It is felt that people’s brand choices used to be heavily influenced by advertising.Today,this pattern is changing.Persons with access to computers,iPads,or smart phones now take time to reach the brands in a category,such as cars or TV,before making their final choice.Younger persons find it very easy to look up information about products on the Internet,ask their Facebook friends,attend to bloggers,and watch Youtube.Social media is a boon.It also has bane.Under this backdrop,this paper will address marketing communications strategy through social media in the fast-moving consumer goods(FMCG)Industry in India.
文摘This report analyzes the effective and ineffective communication of Airbnb.First,it presents the mission statement and explains what the mission coveys to the insiders and outsiders of Airbnb.Second,it illustrates corporate culture in the order of the development of Airbnb.Then,using the BCG matrix and customer profile,it outlines how the market is divided and who target populations are.It also describes how to identify and approach stakeholders and considers the use of quantitative data collection methods to position key stakeholders.Besides,it provides different ways of communication to different stakeholders.Nevertheless,some ineffective communications still exist.For them,some recommendations are discussed and concluded.
文摘This study discusses on the communication method followed by most of the brands called. “Electronic Word of Mouth” in a short form is called as eWOM in order to reach the customers effectively in a short span. Social media having become a new hybrid component of integrated marketing communication allows the brands to establish strong relationship with the customers. With the establishment of customer relationship online, the brands create a platform for the customers to discuss about the product features, quality, price and write a review about the product online. This research analyses about the social media and its impact in spreading the messages about the brands to the end customers and the impact of gender, age groups, income, designation and the demographic details of the customers in trusting the information that is spread through electronic media and the level at which the eWOM helps the customers to select the brand.
文摘This paper analyses in detail the uses of communications satellite transponders andusers’ demand at present in China based on the investigation and other related data about the satellite communications market.Meanwhile,it also analyses satellite transponder resources that China may provide before 2000.
文摘What will the Post in the world be like in 2005? At first glance, in view of worldwide structural changes, market liberalization and technological development, this question seems very hard to answer. However, without being able to draw a precise picture of the future post services, it can be affirmed that all current providers of postal services will have to face a very different environment from the current one. The objective of this analysis is to contribute to the future development by examining at the worldwide and regional level the major variables influencing the postal industry's core business sector, the letter post, through analyzing the data published by the Universal Postal Union.
