Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relat...Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.展开更多
Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business Eng...Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.展开更多
With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lot...With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.展开更多
In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and ...In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and wants, appropriate teaching approaches and during-and-after evaluation of the training effects.展开更多
English business correspondence plays an important role in business activities. People take it for granted that it should be cautious and accurate,but neglect the necessity and importance of vague language. Therefore,...English business correspondence plays an important role in business activities. People take it for granted that it should be cautious and accurate,but neglect the necessity and importance of vague language. Therefore, it is very important to apply vague language to English business correspondence.展开更多
ACCA (The Association of Chartered Certified Accountants), as one of the most famous professional organizations for accountants, has long placed great importance on the cultivation of international accountants with co...ACCA (The Association of Chartered Certified Accountants), as one of the most famous professional organizations for accountants, has long placed great importance on the cultivation of international accountants with colleges. Up to the present, more than forty universities all over the country have ACCA-oriented course offering. This study aims at embedding ACCA course into the curriculum system of Business English Majors. The new course offering would apply a bilingual teaching approach. This study would be beneficial to the construction of our English department and pave a brand new way of breeding international accountants.展开更多
The main purposes of this thesis are to carry through a further investigation of the lexical features of business English correspondence and to present the lexical application methods which are based on basic rules in...The main purposes of this thesis are to carry through a further investigation of the lexical features of business English correspondence and to present the lexical application methods which are based on basic rules in effective business English letter writing.展开更多
This paper is an attempt to analyse the role of negative transfer in the acquisition of business English correspondence through the analysis of errors made in learners’writings.The analysis is focused on errors made ...This paper is an attempt to analyse the role of negative transfer in the acquisition of business English correspondence through the analysis of errors made in learners’writings.The analysis is focused on errors made violating clarity.Through the contrast between those errors and the normative samples,one of the deep-rooted reasons that prohibits learners to make the correspondences be clarified are discovered,which is the negative transfer resulted from different thought patterns affected by the cultural diversities.展开更多
Nowadays, with the background of economic globalization, shopping modes like e Bay, Ali Express and Amazon are popular among the public. Business English that plays an increasingly important role in international trad...Nowadays, with the background of economic globalization, shopping modes like e Bay, Ali Express and Amazon are popular among the public. Business English that plays an increasingly important role in international trades is widely applied to commercial activities. However, because of insufficient practical experience, improper use of stylistics and interference of first language, sometimes it is difficult for students in school to have good command of business English correspondence. This dissertation has suggested learners several ways to improve their competence in international communications and the teaching and learning efficiency, by analyzing the stylistic features of business English correspondences and the problems collecting from the learners on the basis of the data of questionnaires.展开更多
The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the...The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the non-English majors taking the course.Implications are provided for the future course design of business English as an optional course.展开更多
The paper reports a survey on material evaluation on Century Business English comprehensive course of 80 students of Business English majors in Normal College.The survey covers students’and teachers’opinions and sug...The paper reports a survey on material evaluation on Century Business English comprehensive course of 80 students of Business English majors in Normal College.The survey covers students’and teachers’opinions and suggestions of the CBE.The result is helpful for Business English teachers to effectively improve the students’Business English learning.展开更多
Material evaluation is an important part of our course design in business English teaching.The article attempts a detailed analysis of the textbook First Insights into Business English by using a set of criteria well ...Material evaluation is an important part of our course design in business English teaching.The article attempts a detailed analysis of the textbook First Insights into Business English by using a set of criteria well justified by the relevant course design rationale within a communicative teaching and learning framework.展开更多
The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class&...The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.展开更多
There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid d...There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid development of society. Choosing the right text-books for these courses plays a vital role in cultivating the interdisciplinary English majors. After the empirical investigations and theoretical studies conducted for this paper, it is suggested the proportion and difficulty level of business knowledge and English language should be adjusted according to the real situation of universities as well as the needs of English major students. Moreover, the use of authentic material from the professional portfolio and task-based activities are also highly recommended to be included in the textbooks.展开更多
Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understa...Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understanding their specific needs of learning business English, hence resulting in the fallback on learning general English. This gap may also lead to their diffi-culties in understanding complex business concepts. This article analyzes the characteristics of pre-experience learners and elabo-rates on potential benefits of"guest speakers"which can be introduced into classes to help students narrow the experience gap.展开更多
文摘Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.
文摘Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.
文摘With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.
文摘In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and wants, appropriate teaching approaches and during-and-after evaluation of the training effects.
文摘English business correspondence plays an important role in business activities. People take it for granted that it should be cautious and accurate,but neglect the necessity and importance of vague language. Therefore, it is very important to apply vague language to English business correspondence.
文摘ACCA (The Association of Chartered Certified Accountants), as one of the most famous professional organizations for accountants, has long placed great importance on the cultivation of international accountants with colleges. Up to the present, more than forty universities all over the country have ACCA-oriented course offering. This study aims at embedding ACCA course into the curriculum system of Business English Majors. The new course offering would apply a bilingual teaching approach. This study would be beneficial to the construction of our English department and pave a brand new way of breeding international accountants.
文摘The main purposes of this thesis are to carry through a further investigation of the lexical features of business English correspondence and to present the lexical application methods which are based on basic rules in effective business English letter writing.
文摘This paper is an attempt to analyse the role of negative transfer in the acquisition of business English correspondence through the analysis of errors made in learners’writings.The analysis is focused on errors made violating clarity.Through the contrast between those errors and the normative samples,one of the deep-rooted reasons that prohibits learners to make the correspondences be clarified are discovered,which is the negative transfer resulted from different thought patterns affected by the cultural diversities.
文摘Nowadays, with the background of economic globalization, shopping modes like e Bay, Ali Express and Amazon are popular among the public. Business English that plays an increasingly important role in international trades is widely applied to commercial activities. However, because of insufficient practical experience, improper use of stylistics and interference of first language, sometimes it is difficult for students in school to have good command of business English correspondence. This dissertation has suggested learners several ways to improve their competence in international communications and the teaching and learning efficiency, by analyzing the stylistic features of business English correspondences and the problems collecting from the learners on the basis of the data of questionnaires.
文摘The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the non-English majors taking the course.Implications are provided for the future course design of business English as an optional course.
文摘The paper reports a survey on material evaluation on Century Business English comprehensive course of 80 students of Business English majors in Normal College.The survey covers students’and teachers’opinions and suggestions of the CBE.The result is helpful for Business English teachers to effectively improve the students’Business English learning.
文摘Material evaluation is an important part of our course design in business English teaching.The article attempts a detailed analysis of the textbook First Insights into Business English by using a set of criteria well justified by the relevant course design rationale within a communicative teaching and learning framework.
文摘The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.
文摘There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid development of society. Choosing the right text-books for these courses plays a vital role in cultivating the interdisciplinary English majors. After the empirical investigations and theoretical studies conducted for this paper, it is suggested the proportion and difficulty level of business knowledge and English language should be adjusted according to the real situation of universities as well as the needs of English major students. Moreover, the use of authentic material from the professional portfolio and task-based activities are also highly recommended to be included in the textbooks.
文摘Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understanding their specific needs of learning business English, hence resulting in the fallback on learning general English. This gap may also lead to their diffi-culties in understanding complex business concepts. This article analyzes the characteristics of pre-experience learners and elabo-rates on potential benefits of"guest speakers"which can be introduced into classes to help students narrow the experience gap.
