Application of Lexical Approach to Teaching of Business English Correspondence

Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.

The Survey on Course Design for Business English Majors on the Base of Needs Analysis

Based on the needs analysis theory, a survey on the course design of Business English at Honghe University are conducted. Business English majors' learning needs and attitudes towards course design of Business English are researched through questionnaires. Business English competences needed in workplaces and society's needs for Business English talents are investigated. After analyzing recruitment information for Business English talents collected from domestic credible websites, some suggestions on course design of business English are supplied.

A Case Study of The Course Setting of Business English of South-Central University For Nationalities

With the economic globalization and the demand of the situation, many higher universities set up business English major. However, since business English is still a new major and research field in higher education, lots of problems exist in the major construction, in which the issue of course settings is a heated one. The author believes that as for the course setting of business English that is an important branch of English for Specific Purposes (ESP), it should be based on the demand toward business English talents from the market and the characteristics of business English.This thesis will, based on the point view of student, further discuss the issue of business English. Based on the analysis, it is concluded that the course setting of business English in China is not mature enough, which has problems involved in the content and the time arrangement. The significance of this thesis is to put forward reasonable proposals in the hope of solving the problem in the course setting of business English so that the business English graduates will be fit for the needs of the society.

Exploring the Principles Underlying Business English Course DesignBased on a Training Program

In order to make a business English training course cost effective, the course is to be designed based on certain language teaching theories and principles involving needs analysis to identify learners' needs and wants, appropriate teaching approaches and during-and-after evaluation of the training effects.

Analysis of Vague Language in Enquiry and Offers——from English business correspondence

English business correspondence plays an important role in business activities. People take it for granted that it should be cautious and accurate,but neglect the necessity and importance of vague language. Therefore, it is very important to apply vague language to English business correspondence.

A Case Study of ACCA-Oriented Course Offering for Business English

ACCA (The Association of Chartered Certified Accountants), as one of the most famous professional organizations for accountants, has long placed great importance on the cultivation of international accountants with colleges. Up to the present, more than forty universities all over the country have ACCA-oriented course offering. This study aims at embedding ACCA course into the curriculum system of Business English Majors. The new course offering would apply a bilingual teaching approach. This study would be beneficial to the construction of our English department and pave a brand new way of breeding international accountants.

On Lexical Features and Its Applications in Business English Correspondence

The main purposes of this thesis are to carry through a further investigation of the lexical features of business English correspondence and to present the lexical application methods which are based on basic rules in effective business English letter writing.

On the Effects of Negative Transfer of Native Language to Business English Correspondence from the Analysis on the Errors Madein Clarity

This paper is an attempt to analyse the role of negative transfer in the acquisition of business English correspondence through the analysis of errors made in learners’writings.The analysis is focused on errors made violating clarity.Through the contrast between those errors and the normative samples,one of the deep-rooted reasons that prohibits learners to make the correspondences be clarified are discovered,which is the negative transfer resulted from different thought patterns affected by the cultural diversities.

ESP course design： An intensive, non-assessed, in-service oral business English course for intermediate business people

With the great impact of WTO and the business globalization, professional internationalized business people are heavily demanding, which imposes pressure and necessity on practical and effective Business English program. This essay intends to design an intensive, non-assessed, inservice oral business English course for intermediate business people.

A Lexical-Chunk Based Study of Business English Correspondence Writing

Lexical chunks are multiword lexical phenomena that exist somewhere between the traditional poles of lexicon and syntax, conventionalized form/function composites that occur more frequently and have more idiomatically determined meaning than language that is put together each time. Lexical chunks theory supports the development of syntactic rules, helps learners to achieve idiomaticity and appropriateness of business expressions, and benefits successful business communication. Through the study of lexical chunks, the major findings are that possibility of lexical chunks in business English correspondences is relatively high, and among factors influencing discourse coherence, lexical chunks are the main point that has already attracted much attention of users. Based on the study, some pedagogical suggestions are provided in business English correspondence writing class.

The Stylistic Features of Business English Correspondences and the Cultivation of Business English Competence

Nowadays, with the background of economic globalization, shopping modes like e Bay, Ali Express and Amazon are popular among the public. Business English that plays an increasingly important role in international trades is widely applied to commercial activities. However, because of insufficient practical experience, improper use of stylistics and interference of first language, sometimes it is difficult for students in school to have good command of business English correspondence. This dissertation has suggested learners several ways to improve their competence in international communications and the teaching and learning efficiency, by analyzing the stylistic features of business English correspondences and the problems collecting from the learners on the basis of the data of questionnaires.

Needs Analysis of Non-English Majors Taking Business English as An Optional Course

The course design of business English as an optional course to Non-English majors should be based on needs analysis.A survey is conducted in the form of a questionnaire in this paper to find out about the needs of the non-English majors taking the course.Implications are provided for the future course design of business English as an optional course.

Material Evaluation on Century Business English Comprehensive Course

The paper reports a survey on material evaluation on Century Business English comprehensive course of 80 students of Business English majors in Normal College.The survey covers students’and teachers’opinions and suggestions of the CBE.The result is helpful for Business English teachers to effectively improve the students’Business English learning.

A Holistic Course Design for Intercultural Business Communication Based on CLT A Case Study of a Training Program for Chinese Business Professionals

BE （Business English） has been unprecedentedly emphasized and gradually developed into an independent discipline. The paper aims to explore a holistic course design for business professionals in IBC （Intercultural Business Communication） based on CLT （Communicative Language Teaching）. The proposed course design encompasses three-dimensional contents： comprehensive language and expertise training, intercultural communicative competence cultivation, and intercultural PBL （project-based learning）. A survey is conducted in a training program of Chinese business professionals in international institutions. Three principles are identified： （1） BE teaching is need-oriented, so the pedagogical methods should be tailored to meet the international workplace requirements; （2） The linguistic and professional knowledge acquisition is achieved through communicative function of the target language; and （3） Learners＇ participation in intercultural PBL can stimulate learners＇ interest and enhance their operational capabilities. The findings of the case study indicate that a holistic course design is： （1） Course syllabus should not be formed without taking the leamers＇ expectation and feedback into consideration; （2） Teaching strategies should be innovated to enhance learners＇ communicative confidence and competence; and （3） Teaching materials should be adapted and subjected to modification according to the authentic language used in intercultural settings. The study outcomes may also shed light on other disciplines of ESP teaching.

Material Evaluation:An Analysis of First Insights into Business English

Material evaluation is an important part of our course design in business English teaching.The article attempts a detailed analysis of the textbook First Insights into Business English by using a set of criteria well justified by the relevant course design rationale within a communicative teaching and learning framework.

The PAD Class Teaching of Business English Translation

The author is constantly thinking of a problem that what kind of teaching method of Business English translation teaching should take in the course of teaching.In this paper,a new kind of teaching mode"PAD class"has been applied to explore the teaching of business English translation course,and to analyse the effect of classroom teaching.

A Tentative Exploration into Business English Textbooks for English Majors

There are many universities and colleges open the Business English courses for English Majors. These courses are orientated at improving practical business skills of the students for meeting the demands of the rapid development of society. Choosing the right text-books for these courses plays a vital role in cultivating the interdisciplinary English majors. After the empirical investigations and theoretical studies conducted for this paper, it is suggested the proportion and difficulty level of business knowledge and English language should be adjusted according to the real situation of universities as well as the needs of English major students. Moreover, the use of authentic material from the professional portfolio and task-based activities are also highly recommended to be included in the textbooks.

Teaching Pre-experience Learners in the Integrated Business English Class

Differences on teaching goals between general English and business English are obvious to teachers. However, experi-ence gap commonly found among pre-experience business English learners may prevent them from understanding their specific needs of learning business English, hence resulting in the fallback on learning general English. This gap may also lead to their diffi-culties in understanding complex business concepts. This article analyzes the characteristics of pre-experience learners and elabo-rates on potential benefits of"guest speakers"which can be introduced into classes to help students narrow the experience gap.

On Integration of Corporate Operations into BE Courses

With the rapid development of e-commerce under the globalization, international trade is roaring up as well. Such increase in e-business created a gap between the demand and supply of BE talents, esp. those of e-business. Yet on the other hand, most academies with BE majors in China are sticking to the traditional schedule of talent cultivation, focusing on the language skills and cultural knowledge. Some colleges have detected new modes for such BE talent cultivation by integrating foreign trade firms into the BE courses and have provides us with many valuable inspirations. Study of the cases can offer more practical tips on such cooperation, so far as the academies are ready to adopt to the new situation and reform their teaching schedules. Study shows that such cooperation is beneficial to the academies, to the firms, and above all, to the students.

商务英语课程思政及其实现路径

课程思政是高校落实“立德树人”根本任务的重要举措,在商务英语教学过程中融入思政教育元素,既能满足学生对商务知识的需求,也能帮助学生树立正确的世界观、人生观和价值观。商务英语教师要树立“育人为本”的教育理念,合理配置中西文化在教学内容中的比重,充分挖掘商务英语教学内容中所蕴含的思政元素,自觉拓展思政教育资源,改革教材教法,以实现课程思政的目标,努力实现知识传授、能力培养与价值引领三者有机统一。