Development and Quality Improvement of Lianqingshan Scenic Spot in Tengzhou City

Since the 21st century,China’s overall national strength has increased continuously.With the rapid development of the tourism industry,people have an increasingly strong demand for travel.Firstly,tourists’satisfaction to Lianqingshan Scenic Spot was surveyed,and then the types of tourism resources,current development situation and problems in the scenic spot were analyzed.Finally,some countermeasures and suggestions for its development and quality improvement were put forward.It is found that based on the environmental quality,safety and service quality of Lianqingshan Scenic Spot,the basic situation of the development of the scenic spot was investigated,and the comprehensive satisfaction of each item is 3.30,3.24 and 3.32.The tourists of the scenic spot is mainly from Tengzhou City and its surrounding cities,and the popularity of the scenic spot is relatively low.The management personnel of the scenic spot needs to increase the tourist flow by improving its exposure.The problems of the scenic spot include low popularity,poor environmental quality,low safety of tourists,poor operating condition of catering industry and service quality of service personnel.

Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

Exploration of the Construction of the National Scenic Byway around Mount Tai

On the basis of traffic,scenic byways can meet tourists’tourism and leisure,catering,accommodation,social,activities,resource protection and so on.In this paper,the concept,functions,characteristics and domestic and foreign research situation of scenic byways were summarized,and the necessity and feasibility of the construction of the national scenic byway around Mount Tai were analyzed.Besides,the route selection,function orientation,construction of supporting facilities,marketing management and construction projects were discussed.Finally,it is pointed out that the construction experience of the national scenic byway around Mount Tai will be used for the construction of national scenic byways in other provinces and autonomous regions,and the national scenic byway around Mount Tai and other national scenic byways will be connected to form the national scenic byway network.It is proposed that relevant departments of the state should formulate national standards,laws and regulations for scenic byways to regulate the construction and development of scenic byways.

Analysis of Application Status and Recommendations for Shade-Tolerant Lawns and Ground Cover Plants in the West Lake Scenic Area

Taking 8 parks in Xihu Scenic Area as the survey objects, this study found that there are 77 kinds of shade-tolerant lawns and ground cover plants under the forest in good growth condition, and there are 3 types of application forms: dense forest, sparse forest and forest edge. In response to the existing problems, it is proposed that it is necessary to adhere to principles of ecology, adapt to local conditions and plant suitable varieties in accordance with local conditions, develop and use new varieties of wild shade-tolerant lawns and ground cover plants, and strengthen the promotion of the mixed planting model of shade-tolerant lawns and ground cover plants, so as to provide guidance for the better use of shade-tolerant lawns and ground cover under the forest in the West Lake Scenic Area in the future.

Research on New Media Marketing Strategy of Quzhou Jianglang Mountain Scenic Spot Based on 4R Marketing Theory

With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.

Research Progress and Prospect of Tourism Carbon Emissions and Its Uncertainty Analysis Under the Goal of Low-Carbon Scenic Spots

Under the dual carbon goal,China Certified Emissions Reductions(CCER)and the national carbon market have become important means of emission reduction and control.The tourism industry is a strategic pillar industry of China’s national economy,and scenic spots are the main sites of tourism activities.Research on carbon emissions in scenic spots is of great significance for the construction of low-carbon scenic spots and the realization of the dual carbon goal.In this paper,the research on carbon emissions in tourism is reviewed,the current research progress is discussed,and further prospects are made.The research on tourism carbon emissions in China has a good foundation and achieved certain results.However,there are few studies on micro-scales such as scenic spots.The statistical data caliber and measurement methods of carbon emissions are not uniform,and there is a general lack of uncertainty analysis.Future research should focus on building a multi-spatial dimension research system,unifying the statistical caliber and measurement methods of carbon emission data,increasing uncertainty analysis,and ensuring the robustness of research results.

广东省风景名胜区研究回顾与展望(1979-2022)

广东省作为经济社会和旅游业最发达的地区之一,进行省域风景名胜区研究有利于提高风景名胜区人文、自然和经济价值的区域效用。结合文献计量学的定量分析方法,对知网195篇广东风景名胜区相关研究文献进行综合评述,分析已有广东风景名胜区研究在文献年谱、关键词、研究对象、研究方法的特征,并基于文献年谱进行分阶段研究内容的发展总结。研究发现:(1)研究对象上,区位集中在珠三角地区,类型以城市风景类为主,存在区域体系研究缺乏,案例研究不全面的问题;(2)研究方法上,2009年之后定量研究逐渐增加,其中以地理信息统计和游客问卷调研的定量评价为主,但整体上定量研究较少,同时跨学科的评价方法选取缺乏论证;(3)研究内容上按时间可分为研究兴起期、实践探索期和理论拓展期三个阶段,目前以景城文化互动和景城边界规划控制为例,城市风景类风景名胜相关研究内容呈现出明显的区域特征,但还缺乏集中深入的探讨。在此基础上,提出巩固基础对象的系统研究、拓展学习风景遗产保护研究方法、深入地域特色城市风景类风景名胜区研究的未来展望。

非遗旅游体验质量对旅游者景区品牌评价的影响文化赋能旅游的研究探讨

非遗进景区现已成为非遗保护传承的有效途径,而文旅融合的协同关系同样强调文化赋能旅游的重要作用。从需求侧出发探索旅游者非遗体验质量对旅游景区品牌感知评价的影响作用机制,成为非遗旅游景区品牌建设发展过程中值得重视的问题。文章以广州市陈家祠及佛山市祖庙景区为案例地,基于565份旅游者有效问卷数据,探索旅游者非遗旅游体验质量对地方性感知与景区品牌评价的影响。结果表明:旅游者体验质量越高,越易对非遗景区品牌作出积极性评价;此外,地方性感知在非遗旅游体验质量与景区品牌评价的关系中起到部分中介作用,凸显出非遗景区地方特色的重要性;非遗展演方式在非遗旅游体验质量对地方性感知的影响中起正向调节作用,相较于静态展示方式,非遗动态展演方式下的旅游者体验质量对地方性感知的促进作用更强,揭示了非遗展演方式对景区品牌增值的重要性。在此基础上进一步提出增强旅游者具身体验质量、挖掘景区特色地方性文化、融入动静兼容的非遗展演方式等景区品牌建设发展的优化策略建议,为实现文化赋能旅游的实践工作提供启示。

基于扎根理论的景区红色文化传播影响因素探析

景区红色文化传播对提升游客红色文化认知、增强红色旅游教育功能具有重要的推动作用,加强红色文化旅游传播的理论研究是一个需要解决的现实问题。为厘清景区内影响游客对红色文化认知的因素及这些因素的作用机理,通过深度访谈获取一手资料,以扎根理论方法提炼出景区红色文化传播的影响因素并构建理论模型。研究发现,影响景区红色文化传播因素为受众态度、受众知觉、社会因素、解说形式、信息流、体验情境因素。其作用机制为:受众态度、知觉通过红色旅游意向与行为影响景区红色文化传播;社会因素调节红色旅游意向;解说形式和体验情境作为直接因素影响景区红色文化传播;信息流作为调节变量影响景区文化传播的方向与被识别度。其中,游客对红色历史图片、文字和人员解说的态度与要求具有不同的期望和评判,体现了游客对红色景区解说形式的要求。

杭州西湖风景名胜区陆生维管植物物种多样性现状与分析

2020年至2022年对杭州西湖风景名胜区内的陆生维管植物进行了调查。通过对历史文献的收集和对本次调查结果的评析,共记录陆生维管植物1223种(含种下单位),隶属156科,610属。记录区域内新增野生或逸生植物15种,并对65种植物在区域内的现存提出质疑;同时对物种的科属组成、生活型组成、珍稀濒危植物现状及外来植物进行了分析;本次调查到珍稀植物14种,记录具潜在风险的外来植物34种,其中新增7种;最后对景区的植物多样性保护提出了合理建议。

浙江省风景名胜区人文景源分布特征及影响因素研究

风景名胜区在数千年的演进过程中,高度融合了中国大地多样且深厚的传统文化,见证了中华民族几千年的历史文明进程,是最具中国特色的自然保护地。从省域层面探析风景名胜区的人文景源分布特征及影响因素,对于风景名胜区的整体价值认知具有重要意义,有利于中国自然保护地体系完整性保护。以浙江省57个风景名胜区为研究对象,对其人文景源进行统计分析,并将结果呈现到浙江省域空间,总结出浙江省风景名胜区的人文景源和特、一、二级3级人文景源数量的占比特征,以及不同人文景源占比的风景名胜区在浙江省域空间的分布规律,提出风景名胜区人文景源占比与该区域的地形地貌、平原湖泊、政治文化中心、山水游赏活动、宗教活动、军事要隘等因素存在关联关系。

地方感知视角下非物质文化遗产景区品牌评价研究

非物质文化遗产景区品牌化已成为获取竞争优势的重要途径,旅游者对塑造成功品牌具有关键驱动作用,如何提升旅游者品牌评价值得深入探讨。该文以非遗景区品牌建设为背景,基于571份游客有效问卷数据,探索游客个人怀旧倾向、非遗旅游体验质量与景区品牌评价之间的关系,并纳入地方性感知探讨其内在机制。结果表明:旅游者的非遗旅游体验质量与个人怀旧倾向均对景区品牌评价产生显著正向影响,地方性感知发挥部分中介作用;旅游者个人怀旧倾向对非遗旅游体验质量具有显著正向影响,非遗旅游体验质量在个人怀旧倾向与地方性感知、景区品牌评价的关系间起部分中介作用。围绕非遗产品对景区品牌的增值作用,形成对“非遗进景区”的产品选择、文化塑造及体验提升等方面的相关启示与建议,将是促进非遗景区品牌长远发展的重要考量。

旅游风景道视角下交通优势度与乡村振兴的空间适配性

旅游风景道是促进沿线区域乡村振兴高质量发展的重要载体。基于旅游风景道的视角,从时空层面分析沿线区域2015年、2019年和2021年交通优势度和乡村振兴的演化特征,并采用双变量空间自相关分析方法厘清两者的空间适配性。结果表明:旅游风景道沿线区域交通优势度不断提升,地理位置和旅游资源禀赋是造成交通优势度空间分异的主要原因;各区域乡村振兴综合值呈增长态势,空间上呈现东高西低、北高南低的倒“U”形格局,区域之间和维度之间存在发展差异;交通优势度与乡村振兴在全局上呈现良好的空间适配性,两者的空间适配性可划分为高适配型、交通优势度滞后型、乡村振兴滞后型和双滞后型四类。

国家公园景观视觉美学质量对公众生理反应的影响

【目的】评估景观视觉美学质量及其对公众的生理影响,为构建国家公园景观资源评价制度提供决策参考。【方法】采用美景度(Scenic beauty evaluation,SBE)、K−均值聚类、ArcGis空间分析与生理反应测定实验等技术方法,探讨钱江源国家公园景观视觉美学质量及其对公众生理反应的影响。【结果】①钱江源国家公园景观视觉美学质量处于中高水平,文化景观(SBE 76.33)>水域景观(SBE 76.15)>森林景观(SBE 74.57)>乡村景观(SBE 72.29);②钱江源国家公园视觉美学质量呈现中部高、南北低的空间格局特征,游憩展示区(SBE 76.84)>传统利用区(SBE 75.63)>生态保育区(SBE 74.57)>核心保护区(SBE 69.16);③景观视觉美学感知会使人出现皮肤电导水平下降、呼吸频率增加的生理反应变化。美学质量最高的文化景观,其呼吸频率变化值最大(0.907 resp);美学质量最低的乡村景观,其呼吸频率变化值最小(0.528 resp)。【结论】相比景观面积规模,景观元素的多样性以及元素间的视觉协调性更能影响景观美学质量评价,并促使公众皮肤电导率和呼吸频率等生理指标发生变化。建议从视觉感官与促进人体健康等角度,加强多功能景观管理,尤其是游憩林与康养林的精细化经营。

安徽琅琊山风景区某崩塌的特征分析及治理措施

【目的】分析安徽琅琊山风景区某崩塌隐患点的特征并提出治理措施。【方法】采用现场调研、地形测绘、三维激光扫描仪、稳定性评价等手段,获得该崩塌点的特征和稳定性。【结果】该崩塌点具备倾倒式崩塌的特征,4个主要危岩体都是处于不稳定或欠稳定状态。【结论】采用设置锚杆、支撑墙、水泥浆充填等方法对危岩体进行加固,并采用人工清除松动石块、发挥截水沟的作用等方法进行治理,能够消除崩塌隐患,确保景点安全和景观价值。

长三角城市群A级旅游景区时空异质性研究

城市群A级旅游景区演化研究对促进区域旅游业平衡充分发展具有重要价值.基于目的地多尺度、景区多等级及空间非稳定现实,运用多种空间分析方法,对长三角城市群A级旅游景区及影响因素的时空异质性进行研究.结果表明:(1)2001-2021年,3A、4A是长三角城市群A级旅游景区结构主体;上海、杭州、湖州、南京、安庆、金华、温州和台州的各级景区发展均较好.(2)长三角城市群A级旅游景区空间分布集聚性显著,逐渐形成“几”字形高密度景区带结构;各等级景区辐射范围不断扩大,形成东南-西北方向分布格局;城市尺度上,各等级景区都趋于均匀分布.(3)至2019年,影响A级旅游景区空间分布的因素包括旅游资源、旅游需求、旅游地交通及社会经济条件.各个因素的影响程度及其在空间上的异质性均随时间变化而变化.

黄河流域非物质文化遗产与A级景区的空间关系及其影响因素

以黄河流域9省区115个地级市为研究区域,利用核密度估计、数量空间关系模型、空间错位指数、双变量空间自相关等分析方法,定量剖析黄河流域国家级非物质文化遗产与A级景区之间的空间关系,同时运用地理探测器探测影响二者空间关系的主导因子。研究表明:黄河流域非遗与A级景区存在显著的空间关联关系,其空间聚类模式呈现显著的“高—高”类与“低—低”类分布范围较广且连片集聚,“高—低”类与“低—高”类分布范围窄且较为分散的特点;黄河流域非遗与A级景区从黄河上游到下游大致呈现“正向错位—负向错位”的分布特征;黄河流域非遗与A级景区不同类型空间关系的形成是多种因素共同作用的结果,影响二者空间关系的主导性因子异质性显著。

清代巡幸驻跸行宫景点题名构成与精神表达

【目的】景点题名是园林营建活动的必要环节。目前关于清代巡幸驻跸行宫的研究多聚焦于历史背景、选址布局、建筑形制等方面,较少从景点题名切入,对其进行综合梳理有助于深入揭示清代行宫的历史与文化内涵。【方法】选取14座典型清代巡幸驻跸行宫的187个景点题名作为研究对象,采用文献研究、文本分析等方法,从景点题名的构成和精神表达2个方面展开探索。【结果】景点题名以三字格为主流形式,游赏空间题名数量最多。题名通过自然景观奠定情感基调,以人文景观作为具象骨架,描述出山林野趣、水波潋滟、点景构筑、宗教怀古4种主题,呈现出“中心—边缘”的辐射式关联,从不同角度强化巡幸目的。景点题名是驻跸行宫肩负巡幸使命和表征皇权的直接印证。【结论】以巡幸活动为主导,沿途的自然、历史、文化对驻跸行宫景点题名具有重要影响,使之在古典园林中独具特色。上述发现可为当代园林景点题名提供参考。

基于SERVQUAL模型的水上娱乐设施设计研究

目的 由于水上娱乐设施具有普适性,而各景区气候、地形、水系和发展重点不同,本文以木兰天池水上娱乐设施为例,旨在为其提出设计优化策略并对其进行设计研究。方法 首先,提取自然环境要素因子和娱乐设施要素因子,得出综合要素因子分类,即人员服务、设施服务、设施安全;其次,以SERVQUAL模型的五个维度为基准,构建出服务评价量表并采用选项隶属度计算进行筛选,得出最终服务评价量表;随后运用调查问卷、信度效度分析、因子分析;最后,计算出各指标感知与期望的差值。结果 舒适度、分流分区、环境安全、材料材质安全、结构安全、维护维修是木兰天池景区水上娱乐设施的主要设计要素,以此进行木兰天池景区水上娱乐设施设计研究。结论 此方法为设计景区同类水上娱乐设施提供了理论依据。

坐标·轨迹·进路:“非遗进景区”的纳入标准与应用预期

非物质文化遗产与旅游景区之间天然的契合性和紧密的依附性,使得“非遗进景区”能够以协同发展态势为“推动文化和旅游深度融合发展”锚定新的坐标。基于对“非遗项目”和“旅游景区”的双重主体地位及其多元化联结关系的充分考量,可以析出“独特性”“互利性”“参与度”“传播力”“变现力”5个纳入标准。这5个指标在“非遗进景区”的宏大图景上彼此独立又相互联系,更为重要的是,不同指标的组合以及由此而产生的差异化应用预期,使得“非遗进景区”既呈现出不同表征的“进入”状态,又隐含着逐级递进的内在期待,并最终生成了物理空间、精神领域和社会价值三个层级的“非遗进景区”实践路径。