On Strengthening Chinese College Students’Audience Awareness to Improve Their Persuasive Writing Ability

Persuasive or argumentative writing,which focuses on the reader and seeks to change the reader’s mind,or to bring the reader’s point of view to the writer’s,is the most prominent and practical academic writing and is also the most complex and most challenging.To achieve the persuasive purpose,audience is a key element to consider.But unfortunately,many Chinese college students have no sense of audience at all.Besides,although some researchers have mentioned in their books or papers the important role the audience plays in persuasive writing,so far few writing books or papers have made a relatively comprehensive and systematic study and exploration of how to strengthen Chinese college students’audience awareness.So,this paper,which is intended to elaborate on it,first gives a definition to audience awareness,then analyzes the influence audience awareness exerts on persuasive writing,and finally proposes a few feasible and effective methods to strengthen Chinese college students’audience awareness.

Foeniculum vulgare Mill.inhibits lipopolysaccharide-induced microglia activation and ameliorates neuroinflammation-mediated behavioral deficits in mice

Objective:To investigate the effect of Foeniculum vulgare extract against lipopolysaccharide(LPS)-induced microglial activation in vitro as well as cognitive behavioral deficits in mice.Methods:LPS-activated BV-2 cell viability was measured using MTT assay and reactive oxygen species(ROS)was studied using DCF-DA assay.The antioxidative enzymes and pro-inflammatory mediators were analyzed using respective ELISA kits and Western blotting.For in vivo testing,LPS(1 mg/kg,i.p.)was given daily for five days in male Swiss albino mice to produce chronic neuroinflammation.Cognitive and behavioral tests were performed using open-field,passive avoidance,and rotarod experiments in LPS-induced mice.Results:Foeniculum vulgare extract(25,50 and 100μg/mL)significantly attenuated the LPS-activated increase in nitric oxide(NO),ROS,cyclooxygenase-2,inducible NO synthase,IL-6,and TNF-alpha(P<0.05).Moreover,LPS-induced oxidative stress and reduced antioxidative enzyme levels were significantly improved by Foeniculum vulgare extract(P<0.05).The extract also regulated the NF-κB/MAPK signaling in BV-2 cells.In an in vivo study,Foeniculum vulgare extract(50,100,and 200 mg/kg)markedly mitigated the LPS-induced cognitive and locomotor impairments in mice.The fingerprinting analysis showed distinctive peaks with rutin,kaempferol-3-O-glucoside,and anethole as identifiable compounds.Conclusions:Foeniculum vulgare extract can ameliorate LPS-stimulated neuroinflammatory responses in BV-2 microglial cells and improve cognitive and locomotor performance in LPS-administered mice.

Audience:智能除噪 净化语音

随着语音识别技术的发展，通过手机语音进行文字录入越来越受市场欢迎。不过。这一应用也面临一系列挑战，比如嘈杂的噪音就经常让识别软件“无语”。

Audience亮相亚洲移动通信博览会

日前，为移动设备提供高级语音和音频处理技术的企业Audience公司参加了在上海举行的亚洲移动通信博览会。Audience在高管会议区N1厅展示了eS700系列高级语音处理器和智能音频编解码器，以及MQ100运动处理器。公司还携手中国移动和全球TD-LTE发展倡议（GTI）参加了其他行业活动。

From Passive Viewers to Content Generators： Audience Role on TV Programs and Online Media

Media content in the digitalised world is nowadays able to reach bigger number of audience than ever before. The content is frequently reproduced online via social media and web portals. The growing number of media platforms and the smartphones presence in millions of consumers＇ hands, has also stimulated growth in the level on interactivity between the media and the audience. Newspapers, radio, television and even specific programs are now entering the cross-media processes that enables direct communication with the audience, and allows participation of content-users in many ways. Audience is increasingly contributing to design content, production and also distribution in social media. This paper examines the dimensions of audience participation in five Albanian television channels and their online websites. Via the exploratory analysis used as a methodology to examine over three hundred audience participation encounters, the article discusses the audience behaviour and reaction on these particular websites on a period of five weeks across October to December 2016. The analysis focuses on audience active participation on specific sections of the websites. Interesting results emerge as the audience shows different perspectives via its participatory activities online, which can be classified into four main roles： consumers, citizens, commentators, and activists. The paper discusses the characteristics and insinuations of each of these emerging roles.

The Sense of Flow of L1 Audience for L2 Composition——A Pedagogical Implication from Cross-Pacific Exchange to the Teaching of English Writing

The present study focuses on the native readers’sense of flow,a construct frequently ignored in L2 writing studies.Based on the author’s analysis of the communicative data in the web-based transnational peer editing activities named Cross-Pacific Exchange,an amendment is proposed for the currently well-accepted“input-output”models;that is,fluent output by classroom L2 learners may not always be accepted by native audience.Accordingly,L2 writing teachers should encourage their students to pay attention to their L1 readers’sense of flow,so as to enhance their own reader awareness,and improve the quality of their L2 composition through interaction with their L1 audience.

Time, Culture and Identity: Exploring Horological Collections with UK-China Museum Audiences

This paper discusses cross-cultural understanding of museum collections by looking into transnational audience engagement with the imperial clock collection of the Palace Museum in Beijing.The audience research took place in three sites:the Hong Kong Science Museum,the Palace Museum in Beijing,and the Science Museum in London.Audience data were collected using qualitative methods,such as intercept interviews,focus groups,and informal group discussions with non-specialist and specialist audiences across the three locations.The qualitative samples suggest that UK-China audiences draw from different cultural references when they engage with the unique"singsongs"in the imperial clock collection.Despite the divergence of cultural connections made across audiences in the UK and China,it is consistent in the audience data that the appeal of the clocks is reinforced by seeing their movement.The data also indicate a desire to connect with human stories behind the creation,trade,and conservation of singsongs,and expectations for a digital resource that is visually captivating and offers additional insights into the singsongs,such as the demonstration,mechanism,and backstory of the automatons.This paper concludes with a reflection on the implications of audience data for the interpretation strategy of a London-based exhibition featuring the singsongs,and considerations for the development of a digital experience about the imperial horological collections that speaks to audiences across the UK and China.

Chinese Classical Music Charms U.S.Audiences

A concert by the China National Traditional Orchestra(CNTO)held in the northeast U.S.state of New Jersey on January 29,enthralled thousands of spectators with its music and performance.

Audience Participation and Public Discourse Space: A Simple Article Review

Recent years have seen an explosion of researches and studies into the public sphere and the deformation of it.At one extreme,general theoretical statement about public sphere is directly developed from Habermas’s public sphere theory;they have elaborated and extended the theory and applied it to analyze the different situations in different countries.At the other,the so-called sphere has been extended,from the original cafe bar or some entity space like this to the virtual space,especially with the development of internet and the emerge of many kinds of social media;some scholars noted that the public sphere has appeared in the internet;some social media like blog,micro blog(in China as weibe),and so on have become the new form of public sphere,which is also called public discourse space.To some extend,public discourse space belongs to public sphere,but different from it.They have some similar characteristic,but they also have some difference within different time and space.For example,public discourse space is much closer to audience participation.And the audience participation is one of the important factors for the public discourse space created by media.We can say that both of the discourse space appears in the traditional media and the online media are emphasizing on the relationship between media and audience.So in this article,the author also does a simple review about public discourse space and its relationship with audience participation.

Maintaining Power by Guarding the Gates： Journalists＇ Perceptions of Audience Participation in Online Newspapers

Focus on audience participation in online news media has increased rapidly in recent years. Online newspapers offer their audience several opportunities to participate, for example, by submitting comments on articles or uploading pictures/videos. Audience participation has also emerged as a fast growing research field： The motives for focusing on audience participation have been analyzed and the kind of participatory opportunities that news media offer the audience have been mapped. Also, questions on whether audience participation should be regarded as an advantage or disadvantage to professional journalism have been discussed. This study relates to the latter perspective as it examines media practitioners＇ perceptions of audience participation. By focusing on the case of Swedish newspaper journalists, this study analyzes how audience participation is perceived to affect journalistic work and to what extent such participation is believed to benefit journalism. Based on a representative survey of Swedish journalists, conducted in 2011-2012, and a survey of journalists working at three local morning papers in Sweden, conducted in 2009, the analyses reveal a rather ambivalence attitude to audience participation among the journalistic corps.

Audience Power in the Production of Talent-Show Stars： China as an Example

In China, all types of stars coexist in the country＇s star system： party stars, commercialized stars, and talent-show stars, which influence diverse type audience and have diverse implications. Based on Couldry＇s framework （2000） of media power, through in-depth interviews with media professionals, this study compares the creation of party stars, commercial stars, and talent-show stars as represented by Li Yuchun. Data show that there was few audience power involved into the production of party stars and commercialized stars. Rather, there was media power involved into the production of party stars and commercialized stars. Meanwhile, this study argues that there was audience-power influence on Li Yuchun＇s rise to stardom, and it provides some details about the manipulations of media institutions that were involved in the creation of this pop star. However, it is difficult to prove that audience power is the main influence on Li＇s stardom. The implications of her stardom and this production process on China＇s star system and China＇s state power are also discussed in this study.

Discussion on Influence of Creative Thinking in Levi's Advertising Design on Audience's Psychology

World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" and "super-reasonable" dreams became an attempt. As a leading brand of fashion and jeans, with its distinctive symbolic meaning Levi's is a typical symbol of American clothing. Much spiritual, cultural and artistic temperament was given to Levi as time changes, and Levi became a symbol of personality and rebellion ever since. This paper analyzed how designers of Levi applied the realism thinking in advertising design,and gave uniqueness and attraction to Levi's advertisement, based on which, the paper conducted a comprehensive theoretical research on Levi's design.

＂Going Global＂ Strategies of Chinese Culture from the Audience＇ s Perspective

This paper revealed American students'interest in Chinese culture potentially due to China's recent development.Moreover,participants reported that understanding Chinese culture would broaden their perspective to include customs which were perceived as quite different from their own.Unsurprisingly,all of the participants were interested in superficial experiences with Chinese culture,like eating Chinese food.More than half of the participants indicated a desire to visit historical sites,such as the Great Wall and the Forbidden City.Half of the participants would like to travel in big cities such as Beijing and Shanghai,if they were to visit China.Not a few of Chinese descendants were eager to go to China for tracing roots.According to the results of the research,some"going global"strategies of Chinese culture were provided.The results may impact on Chinese culture's"going global"trend and offer support to the spread of Chinese culture.

Dense Delight Online drama brings new experience to Chinese audiences

China’s online drama industry has been amazing its audience every a few months with a hit drama.This time,it is The Bad Kids,a 12-episode detective series launched by Iqiyi,one of China’s leading video platforms.Based on a novel,the drama shows the adventure of three teenagers after they accidentally recorded a murder with their cam-camera when climbing a mountain during their summer vacation.

Participatory Agricultural Extension from the Prospective of Audience-centered Communication Theory

Transformation process to Audience-centered Communication Theory is introduced,as well as the basic idea of the theory in China.It is believed that using Audience-centered Communication theory can help to consolidate the theoretical basis of participatory agricultural extension.The communication essence of agricultural extension activity is studied,which is spreaders send information to farmers;then,farmers filter and process the information,transform it into their own experiences and feed back on time.Internal logical relationship between audience-centered communication and participatory agricultural extension is studied.Effects of Audience-centered Communication Theory on participatory agricultural extension are analyzed.One is that the Audience-centered Communication Theory defines the guidance and implementation basis of agricultural extension activities;the other is that bringing Audience-centered Communication Theory into agricultural extension research can help to expend the agricultural extension.Several enlightenments of the theory to participatory agricultural extension are obtained.Firstly,take audience as the orientation and focus on the needs of the audience.Secondly,advocate the participatory approach of process;and emphasize the importance of internal audience participation.Thirdly,establish two-way interaction mechanism;and make the promoters understand the implementation and performance status on time.Fourthly,develop vernacular knowledge;and better integrate the innovation and practice.

基于语料库的audience一词用法探究

运用在线语料库对audience进行检索,通过分析检索结果得出audience一词的用法及搭配,借此帮助学生解决翻译中普遍出现的问题,以望对该词的教学和习得提供有益的指导。同时提出基于语料库进行词汇学习是掌握词汇用法的更为直观、准确的方法,也是英语学习者自学词汇的有效途径。

A Revision Model in Writing for Novice Writers with a Focus on Audience and Feedback

Revision is a complex,yet important phase in writing to improve the quality of a text.Some revision models are created to explain its components and the ways these components work.However,analysis of available models shows that they are proposed mainly for expert writers,who can complete the complex revision process individually,without the need of support or feedback.Most of the available revision models also do not include audience as a component.Therefore,the purpose of this paper is to introduce an alternative revision model for novice writers at or higher than highschool level with a focus on audience and feedback.First,the definition of revision is made,which is followed by summaries of the importance of audience and feedback in writing.Second,available revision models in literature that serves as the basis of the alternative model are reviewed.Finally,the alternative revision model is introduced with its components and the way these components work is explained.The revision model presented in this paper will contribute to literature on writing by filling the gap in revision models by proposing a model for novice writers and highlighting the importance of audience and feedback.

Appropriate Means to Vulgarize the Human Cytogenetics

Purpose: Insufficient epidemiological data on the prevalence of chromosomal abnormalities may hamper investments in research and interventions for better prevention and treatment of these major threats to the population in numerous countries. The aim of this literature review is to contribute to the popularization of cytogenetics. Methodology: This literature review is a text which contains, analyzes and organizes several referenced articles in French and English which have been selected from electronic databases. It provides a documentation of various activities and progress that have an interest in the field of cytogenetics. Results: In the context of cytogenetics, it is necessary to establish partnerships to strengthen infrastructures and produce quality results. The setting up of cytogenetic services and incentives for participatory research give space to the community in the production of knowledge and innovation, alongside researchers. It’s important to create biobanks, where samples of substances from the human body are collected for use in research into the causes and mechanisms of many diseases and their treatments. To carry out clinical trials aims at assessing the effectiveness of a therapeutic strategy, as is currently the case with the use of cytogenetic tests (karyotype, FISH, etc.) as tool of therapeutic decision and prognostic in cancer biology. The monitoring of the ethic of cytogenetic research projects allows protecting rights, security and welfare of subjects. To solve issues of data management and analysis such as the obstacle to the acquisition of tools and the insufficiency in the training of researchers. Furthermore, dissemination of research results will lead to better understanding of research results, greater public engagement in science and greater social respect for research. Conclusion: Cytogenetics can benefit from these actions such as the development of its research infrastructures and training programs for its workforce as well as the development of its clinical care. All this would have an impact on the population’s state of health.

Audience展示全新方案解决移动设备音频与语音质量

日前，Audience公司在上海举行的亚洲移动通信博览会上展示了eS700系列高级语音处理器和智能音频编解码器，以及MQ100运动处理器。