The development of the internet can have a huge impact on industries from the mode of operation and strategic direction. As the "core" of enterprises, the financial industry has undergone great changes also, and the...The development of the internet can have a huge impact on industries from the mode of operation and strategic direction. As the "core" of enterprises, the financial industry has undergone great changes also, and the mode of traditional accounting in manual has been replaced by a computerized accounting. A computer can do all the financial work from accounting to reporting. Efficient and convenient accounting work allows financial personnel have more energy and time in enterprise management and decision-making, and the core of financial work has shifted to management. Therefore, more and more enterprises realize management accounting's value and importance. Management accounting includes information collection, analysis, storage and transfer, as well as data processing and analysis, making information system essential. Thus, management accounting information system will be an indispensable tool for enterprise value management. In the study, based on management accounting information, application of management accounting information in mid and large-size enterprises in China was reviewed to analyze existing problems and propose countermeasures with consideration of financial cloud model and business intelligence.展开更多
Jordan is one of many countries that intends to reform its public sector by adopting accrual accounting,which is primarily carried out through the International Public Sector Accounting Standards(IPSAS)implementation ...Jordan is one of many countries that intends to reform its public sector by adopting accrual accounting,which is primarily carried out through the International Public Sector Accounting Standards(IPSAS)implementation plan,scheduled to be completed by 2021.Considering the difficulties of adoption,this process cannot be completed without an appropriate Information Technology(IT)system capable of providing the accounting information required for this reform.Therefore,this study aims to examine the influence of IT on accrual accounting adoption in the Jordanian public sector.The study employed the quantitative survey approach.Based on 331 usable questionnaires,the descriptive findings showed that the use of IT in the Jordanian public sector is relevant to daily accounting transactions in general and to accrual accounting in particular.The regression analysis showed a positive,significant relationship between IT use and accrual accounting practice.The IT specialist should be able to understand the needs of public sector in adopting accrual-based accounting.In line with today’s digitalization age,which integrates advanced technologies and numerous techniques,this study suggests that a combination of accounting and IT experts is a value added to sharpen the competitiveness of public sector reform.This study contributes to the extant literature in public sector,concerning the relationship between IT and accrual accounting adoption in the context of Jordan.展开更多
The study focuses on assessing the financial management practices and accounting mechanisms in agricultural cooperatives in Tulsipur Sub-Metropolitan,Dang District,Nepal with a focus on understanding their implication...The study focuses on assessing the financial management practices and accounting mechanisms in agricultural cooperatives in Tulsipur Sub-Metropolitan,Dang District,Nepal with a focus on understanding their implications for financial performance and organizational effectiveness.The sample size of total cooperatives(n=46)was divided into Savings and Credit Cooperatives(n=18)and Multipurpose Cooperatives(n=28),respectively,with a total number of respondents(n=138)categorized into managing directors,employees,and general members.Using a mixed-methods approach that combines quantitative analysis of financial data with qualitative insights gathered through interviews and surveys,the study emphasizes the importance of modern financial practices,improved reporting mechanisms,and relevant staff training for long-term sustainability.Recommendations include the integration of criteria and evaluation tools to assess cooperative performance,with Hamro Pahunch Multipurpose Cooperative identified as a high performer.Emphasizing the need for robust financial management strategies to navigate the complexity of the agricultural sector,manage risks,and achieve sustainable development,the study notes frequent preparation of financial management reports on a monthly and annual basis,and predominantly annual accounting management.Most cooperatives are using computerized models to present financial positions,but face challenges such as lack of marketing infrastructure,cooperative skills,and technical support.Ultimately,the study advocates for educating policy makers,cooperative leaders,practitioners and stakeholders on the role of effective financial management and accounting in enhancing the resilience,expansion and socio-economic impact of agricultural cooperatives,thereby fostering their long-term prosperity and viability as drivers of rural development and empowerment.展开更多
Driven by the wave of big data,the traditional financial accounting model faces an urgent need for transformation,as it struggles to adapt to the complex requirements of modern enterprise management.This paper aims to...Driven by the wave of big data,the traditional financial accounting model faces an urgent need for transformation,as it struggles to adapt to the complex requirements of modern enterprise management.This paper aims to explore the feasible path for transitioning enterprise financial accounting to management accounting in the context of big data.It first analyzes the limitations of financial accounting in the era of big data,then highlights the necessity of transitioning to management accounting.Following this,the paper outlines the various challenges that may arise during this transition and,based on the analysis,proposes a series of corresponding transition strategies.These strategies aim to provide theoretical support and practical guidance for enterprises seeking a smooth transition from financial accounting to management accounting.展开更多
Corporate sustainability reporting has become increasingly important in recent years.However,conventional approaches reach their limits when it comes to quantifying and measuring the actual sustainability performance ...Corporate sustainability reporting has become increasingly important in recent years.However,conventional approaches reach their limits when it comes to quantifying and measuring the actual sustainability performance of a company.This article presents a new approach:Sustainable Performance Accounting(SPA),which is based on an extension of bookkeeping by including ESG bookkeeping.SPA enables companies to systematically measure and manage their sustainability performance.The article provides an overview of the basics of SPA methodology and uses a comprehensive example showing how SPA can be implemented in practice.The article is aimed at interested readers from science and practice as well as decision-makers who are interested in future-oriented sustainability reporting.展开更多
By constructing a model,this study seeks to provide suggestions for strengthening pre-service teachers’informatization teaching ability.It aims to answer the following research questions:(1)What do the pre-service te...By constructing a model,this study seeks to provide suggestions for strengthening pre-service teachers’informatization teaching ability.It aims to answer the following research questions:(1)What do the pre-service teachers know about informatization instruction?What is their level of informatization teaching ability?(2)What factors influence pre-service teachers’ability to deliver informatization instruction?How to overcome the obstacles?The inquiry focuses on the theoretical exploration of informatization teaching ability,questionnaire,and interview analysis on the current condition and improvement of pre-service teachers’informatization teaching ability.The data from the questionnaire and interview of the pre-service teachers were evaluated from three dimensions:awareness and attitude towards informatization teaching,knowledge of informatization teaching,and the ability to apply informatization teaching skills innovatively and comprehensively.The 3S-7D(Three Subjects and Seven Duties)model consisting of three subjects and the seven duties that go with them is established.The three subjects include pre-service teachers,teacher educators,and higher education schools.The seven duties involve pre-service teachers demonstrating learning motivation,cross-discipline thinking,and information and communications technology mastery;teacher educators actively constructing informatization teaching practice and formative assessment;and higher education schools providing adequate hardware and software equipment while offering cooperative opportunities with primary and junior schools through institutionalization.展开更多
With the development of information technology such as ChatGPT,artificial intelligence,5G,and so on,technological innovation brings about a qualitative change in the economic business.This change is embodied in breakt...With the development of information technology such as ChatGPT,artificial intelligence,5G,and so on,technological innovation brings about a qualitative change in the economic business.This change is embodied in breakthroughs in the field of science and technology and the iterative upgrading process of products.The traditional business model undoubtedly fails to adapt to the management needs of modern enterprises,while traditional financial practices and knowledge reserves cannot meet these needs.Faced with sudden technological changes and the emergence of financial sharing,financial robots,etc.,there is an urgent need for financial practitioners to transform from traditional financial accounting to value-creating management accounting.In the future,financial professionals with the ability to embrace uncertainty,adapt to environmental changes,and find breakthroughs in uncertain environments will be the most sought-after by enterprises.This paper aims to benchmark the excellent financial management models of large enterprises and conduct thematic research on financial management in large enterprises.It seeks to explore,in the era of big data management accounting,the road and art of creating value in enterprises.The objective is to provide references for colleagues in the financial field and to explore effective ways to generate value for enterprise management ideas,thus serving as a reference point in the financial transformation journey.展开更多
This study takes the human resource management major of Guangzhou Institute of Science and Technology as an example to discuss the factors influencing the applied talent training mode and improvement paths under digit...This study takes the human resource management major of Guangzhou Institute of Science and Technology as an example to discuss the factors influencing the applied talent training mode and improvement paths under digital informatization.The research points out that digital informatization poses new challenges and opportunities to higher education and requires the applied talent training mode to practice and innovate.This study identified five key influencing factors of the applied talent training mode under digital informatization:curriculum setting,teaching methods,faculty structure,practical teaching,and student training.This research presents the improvement paths,including optimizing curriculum settings,innovating teaching methods,adjusting teacher structure,improving practical teaching,and creating student training.Implementing these paths will help students master the latest knowledge and skills of digital informatization,improve their practical ability and innovative thinking to meet the social demand for human resource management professionals,and promote the development of higher education system.展开更多
This paper investigates the theoretical relationship between corporate governance,fair value accounting,and debt contracts.It primarily examines the individual impacts of corporate governance and fair value accounting...This paper investigates the theoretical relationship between corporate governance,fair value accounting,and debt contracts.It primarily examines the individual impacts of corporate governance and fair value accounting on debt contracts,while also exploring the influence of corporate governance on fair value accounting.The study emphasizes the importance of considering the interests and legal status of creditors in the context of debt contracts.The findings indicate that strong corporate governance can reduce the likelihood of debt default and that the company’s restructuring costs in the event of a default determine whether improved corporate governance will increase or decrease debt costs.Additionally,the study reveals that the strength of corporate governance affects the value relevance of fair value accounting.However,the impact of fair value accounting on debt contracts is not inherently positive or negative;for instance,companies may use fair value adjustments with manipulative intent to enhance performance.Ultimately,the research highlights that discussions about corporate governance should not prioritize shareholder interests exclusively but also consider the legitimate position of creditors.展开更多
This paper outlines the internal control management of hospital accounting and finance,introducing its concept,importance,and objectives.It then analyzes the problems existing in the internal control management of hos...This paper outlines the internal control management of hospital accounting and finance,introducing its concept,importance,and objectives.It then analyzes the problems existing in the internal control management of hospital accounting and finance,including an unsound management system,insufficient system implementation,inadequate risk assessment and control capabilities,poor information communication,weak internal supervision,and uneven personnel quality.The reasons for these problems are also analyzed,including outdated management concepts,irrational organizational structures,imperfect training and incentive mechanisms,low levels of information technology,and changes in the external environment.This paper proposes improvement measures for the internal control management of hospital accounting,including enhancing the management system,strengthening system implementation,improving risk assessment and control capabilities,enhancing the information communication mechanism,strengthening internal supervision,improving personnel quality,advancing information technology,and adapting to changes in the external environment.展开更多
Using innovative information means to form the digital management sys- tem of rural residential land is the key point to solve the difficult and hot issues in rural residential land management. In view of the diversit...Using innovative information means to form the digital management sys- tem of rural residential land is the key point to solve the difficult and hot issues in rural residential land management. In view of the diversity, large quantity, and preservation with paper of rural residential land data, a new method for automatic cutting and classification of digital images based on the image data source and us- ing the image processing algorithm and Python programming was proposed in order to achieve rapid and accurate collection and digital storage of rural residential land cadastral data. Using this method, digital image automatic cutting and classification were realized, and the efficiency and accuracy of this method was validated by comparing with the non-support free shooting method and manual image process- ing. The experimental results showed that the efficiency of the data acquisition of the fixed shooting method was 4.24 times of that of the non-support free shooting method with the accuracy rate increasing by 7.1%, and the efficiency of automatic image processing was 35 times of that of manual processing. Based on rapid and accuracy data acquisition, this method realized the automatic processing of digital images, which provided a reference for the research of informatization technology of the whole rural residential land data and has the value of popularization and appli- cation.展开更多
[Objective] The aim was to discuss the classification of agricultural informatization in some developed countries, and conclude the revelation to Chinese agricultural informatization. [Method] The research was made by...[Objective] The aim was to discuss the classification of agricultural informatization in some developed countries, and conclude the revelation to Chinese agricultural informatization. [Method] The research was made by comparison, according to the development impetus. [Result] The results show that foreign agricultural informatization is mainly divided into three categories: the first category is the government leading; the second category is the industry self-help; the third category is typical demonstration. Since the reform and opening, Chinese agricultural informatization has made considerable achievements. [Conclusion] The agricultural informatization is significant to promote the update of the traditional agriculture, and it is also essential to Chinese agricultural sustainability.展开更多
[Objective] The aim was to survey and analyze informatization demand in new countryside in Poyang Lake Ecological Economic Zone and to propose counter- measures, [Method] A questionnaire was made among farmers on info...[Objective] The aim was to survey and analyze informatization demand in new countryside in Poyang Lake Ecological Economic Zone and to propose counter- measures, [Method] A questionnaire was made among farmers on informatization de- mands in different regions in Poyang Lake Ecological Economic Zone and the re- sults were analyzed to propose countermeasures promoting informatization. [Result] With strengthening of information awareness, information demands in rural areas in Poyang Lake Ecological Economic Zone change as follows: Information demand car- rier changes from traditional media to modern media; demand on information content changes from one-way to diversified one; demand of information service changes from one-way transmission to interaction and exchange. However, some problems still exist in informatization process, such as poor infrastructure, dispersed information resources, higher information expense and shortage of information-based talents. Hence, the countermeasures were proposed, as follows: Rational security systems should be established; financing should be as diversified as possible; informatization infrastructure should be reinforced; agricultural economic information and informatiza- tion service system should be established. [Conclusion] The research lays foundation for construction of informatization in new countryside in Poyang Lake Ecological Economic Zone.展开更多
基金Supported by Education Reform,Innovation and Guidance Program for Teachers in Universities of Tian Jin Agricultural University(20170405)~~
文摘The development of the internet can have a huge impact on industries from the mode of operation and strategic direction. As the "core" of enterprises, the financial industry has undergone great changes also, and the mode of traditional accounting in manual has been replaced by a computerized accounting. A computer can do all the financial work from accounting to reporting. Efficient and convenient accounting work allows financial personnel have more energy and time in enterprise management and decision-making, and the core of financial work has shifted to management. Therefore, more and more enterprises realize management accounting's value and importance. Management accounting includes information collection, analysis, storage and transfer, as well as data processing and analysis, making information system essential. Thus, management accounting information system will be an indispensable tool for enterprise value management. In the study, based on management accounting information, application of management accounting information in mid and large-size enterprises in China was reviewed to analyze existing problems and propose countermeasures with consideration of financial cloud model and business intelligence.
文摘Jordan is one of many countries that intends to reform its public sector by adopting accrual accounting,which is primarily carried out through the International Public Sector Accounting Standards(IPSAS)implementation plan,scheduled to be completed by 2021.Considering the difficulties of adoption,this process cannot be completed without an appropriate Information Technology(IT)system capable of providing the accounting information required for this reform.Therefore,this study aims to examine the influence of IT on accrual accounting adoption in the Jordanian public sector.The study employed the quantitative survey approach.Based on 331 usable questionnaires,the descriptive findings showed that the use of IT in the Jordanian public sector is relevant to daily accounting transactions in general and to accrual accounting in particular.The regression analysis showed a positive,significant relationship between IT use and accrual accounting practice.The IT specialist should be able to understand the needs of public sector in adopting accrual-based accounting.In line with today’s digitalization age,which integrates advanced technologies and numerous techniques,this study suggests that a combination of accounting and IT experts is a value added to sharpen the competitiveness of public sector reform.This study contributes to the extant literature in public sector,concerning the relationship between IT and accrual accounting adoption in the context of Jordan.
文摘The study focuses on assessing the financial management practices and accounting mechanisms in agricultural cooperatives in Tulsipur Sub-Metropolitan,Dang District,Nepal with a focus on understanding their implications for financial performance and organizational effectiveness.The sample size of total cooperatives(n=46)was divided into Savings and Credit Cooperatives(n=18)and Multipurpose Cooperatives(n=28),respectively,with a total number of respondents(n=138)categorized into managing directors,employees,and general members.Using a mixed-methods approach that combines quantitative analysis of financial data with qualitative insights gathered through interviews and surveys,the study emphasizes the importance of modern financial practices,improved reporting mechanisms,and relevant staff training for long-term sustainability.Recommendations include the integration of criteria and evaluation tools to assess cooperative performance,with Hamro Pahunch Multipurpose Cooperative identified as a high performer.Emphasizing the need for robust financial management strategies to navigate the complexity of the agricultural sector,manage risks,and achieve sustainable development,the study notes frequent preparation of financial management reports on a monthly and annual basis,and predominantly annual accounting management.Most cooperatives are using computerized models to present financial positions,but face challenges such as lack of marketing infrastructure,cooperative skills,and technical support.Ultimately,the study advocates for educating policy makers,cooperative leaders,practitioners and stakeholders on the role of effective financial management and accounting in enhancing the resilience,expansion and socio-economic impact of agricultural cooperatives,thereby fostering their long-term prosperity and viability as drivers of rural development and empowerment.
文摘Driven by the wave of big data,the traditional financial accounting model faces an urgent need for transformation,as it struggles to adapt to the complex requirements of modern enterprise management.This paper aims to explore the feasible path for transitioning enterprise financial accounting to management accounting in the context of big data.It first analyzes the limitations of financial accounting in the era of big data,then highlights the necessity of transitioning to management accounting.Following this,the paper outlines the various challenges that may arise during this transition and,based on the analysis,proposes a series of corresponding transition strategies.These strategies aim to provide theoretical support and practical guidance for enterprises seeking a smooth transition from financial accounting to management accounting.
文摘Corporate sustainability reporting has become increasingly important in recent years.However,conventional approaches reach their limits when it comes to quantifying and measuring the actual sustainability performance of a company.This article presents a new approach:Sustainable Performance Accounting(SPA),which is based on an extension of bookkeeping by including ESG bookkeeping.SPA enables companies to systematically measure and manage their sustainability performance.The article provides an overview of the basics of SPA methodology and uses a comprehensive example showing how SPA can be implemented in practice.The article is aimed at interested readers from science and practice as well as decision-makers who are interested in future-oriented sustainability reporting.
文摘By constructing a model,this study seeks to provide suggestions for strengthening pre-service teachers’informatization teaching ability.It aims to answer the following research questions:(1)What do the pre-service teachers know about informatization instruction?What is their level of informatization teaching ability?(2)What factors influence pre-service teachers’ability to deliver informatization instruction?How to overcome the obstacles?The inquiry focuses on the theoretical exploration of informatization teaching ability,questionnaire,and interview analysis on the current condition and improvement of pre-service teachers’informatization teaching ability.The data from the questionnaire and interview of the pre-service teachers were evaluated from three dimensions:awareness and attitude towards informatization teaching,knowledge of informatization teaching,and the ability to apply informatization teaching skills innovatively and comprehensively.The 3S-7D(Three Subjects and Seven Duties)model consisting of three subjects and the seven duties that go with them is established.The three subjects include pre-service teachers,teacher educators,and higher education schools.The seven duties involve pre-service teachers demonstrating learning motivation,cross-discipline thinking,and information and communications technology mastery;teacher educators actively constructing informatization teaching practice and formative assessment;and higher education schools providing adequate hardware and software equipment while offering cooperative opportunities with primary and junior schools through institutionalization.
文摘With the development of information technology such as ChatGPT,artificial intelligence,5G,and so on,technological innovation brings about a qualitative change in the economic business.This change is embodied in breakthroughs in the field of science and technology and the iterative upgrading process of products.The traditional business model undoubtedly fails to adapt to the management needs of modern enterprises,while traditional financial practices and knowledge reserves cannot meet these needs.Faced with sudden technological changes and the emergence of financial sharing,financial robots,etc.,there is an urgent need for financial practitioners to transform from traditional financial accounting to value-creating management accounting.In the future,financial professionals with the ability to embrace uncertainty,adapt to environmental changes,and find breakthroughs in uncertain environments will be the most sought-after by enterprises.This paper aims to benchmark the excellent financial management models of large enterprises and conduct thematic research on financial management in large enterprises.It seeks to explore,in the era of big data management accounting,the road and art of creating value in enterprises.The objective is to provide references for colleagues in the financial field and to explore effective ways to generate value for enterprise management ideas,thus serving as a reference point in the financial transformation journey.
基金funded by the 2024 Research Project of Guangdong Academy of Human Resources-Research on the Training Mode of Digital Information-based Applied Talents in Private Higher Education Institutions of Guangdong Province(No.GDHRS-24-02-030)the 2023 Education and Teaching Reform Project of Guangzhou Institute of Science and Technology-Research on the Training Path of Applied Talents for Human Resource Management in Private Higher Education Institutions of Guangdong Province(No.2023JG056)Qualified Curriculum Construction Project of Guangzhou Institute of Science and Technology-Modern Enterprise Management(No.2024HGKC06).
文摘This study takes the human resource management major of Guangzhou Institute of Science and Technology as an example to discuss the factors influencing the applied talent training mode and improvement paths under digital informatization.The research points out that digital informatization poses new challenges and opportunities to higher education and requires the applied talent training mode to practice and innovate.This study identified five key influencing factors of the applied talent training mode under digital informatization:curriculum setting,teaching methods,faculty structure,practical teaching,and student training.This research presents the improvement paths,including optimizing curriculum settings,innovating teaching methods,adjusting teacher structure,improving practical teaching,and creating student training.Implementing these paths will help students master the latest knowledge and skills of digital informatization,improve their practical ability and innovative thinking to meet the social demand for human resource management professionals,and promote the development of higher education system.
文摘This paper investigates the theoretical relationship between corporate governance,fair value accounting,and debt contracts.It primarily examines the individual impacts of corporate governance and fair value accounting on debt contracts,while also exploring the influence of corporate governance on fair value accounting.The study emphasizes the importance of considering the interests and legal status of creditors in the context of debt contracts.The findings indicate that strong corporate governance can reduce the likelihood of debt default and that the company’s restructuring costs in the event of a default determine whether improved corporate governance will increase or decrease debt costs.Additionally,the study reveals that the strength of corporate governance affects the value relevance of fair value accounting.However,the impact of fair value accounting on debt contracts is not inherently positive or negative;for instance,companies may use fair value adjustments with manipulative intent to enhance performance.Ultimately,the research highlights that discussions about corporate governance should not prioritize shareholder interests exclusively but also consider the legitimate position of creditors.
文摘This paper outlines the internal control management of hospital accounting and finance,introducing its concept,importance,and objectives.It then analyzes the problems existing in the internal control management of hospital accounting and finance,including an unsound management system,insufficient system implementation,inadequate risk assessment and control capabilities,poor information communication,weak internal supervision,and uneven personnel quality.The reasons for these problems are also analyzed,including outdated management concepts,irrational organizational structures,imperfect training and incentive mechanisms,low levels of information technology,and changes in the external environment.This paper proposes improvement measures for the internal control management of hospital accounting,including enhancing the management system,strengthening system implementation,improving risk assessment and control capabilities,enhancing the information communication mechanism,strengthening internal supervision,improving personnel quality,advancing information technology,and adapting to changes in the external environment.
基金Supported by the Key Project of Science Research Foundation of Yunnan Provincial Department of Education(2013Z084)the General Project of Science Research Foundation of Yunnan Provincial Department of Education(2011C137)the Construction Project of Kunming Research Center of Kunming Forestry Information Engineering Technology(215301)
文摘Using innovative information means to form the digital management sys- tem of rural residential land is the key point to solve the difficult and hot issues in rural residential land management. In view of the diversity, large quantity, and preservation with paper of rural residential land data, a new method for automatic cutting and classification of digital images based on the image data source and us- ing the image processing algorithm and Python programming was proposed in order to achieve rapid and accurate collection and digital storage of rural residential land cadastral data. Using this method, digital image automatic cutting and classification were realized, and the efficiency and accuracy of this method was validated by comparing with the non-support free shooting method and manual image process- ing. The experimental results showed that the efficiency of the data acquisition of the fixed shooting method was 4.24 times of that of the non-support free shooting method with the accuracy rate increasing by 7.1%, and the efficiency of automatic image processing was 35 times of that of manual processing. Based on rapid and accuracy data acquisition, this method realized the automatic processing of digital images, which provided a reference for the research of informatization technology of the whole rural residential land data and has the value of popularization and appli- cation.
文摘[Objective] The aim was to discuss the classification of agricultural informatization in some developed countries, and conclude the revelation to Chinese agricultural informatization. [Method] The research was made by comparison, according to the development impetus. [Result] The results show that foreign agricultural informatization is mainly divided into three categories: the first category is the government leading; the second category is the industry self-help; the third category is typical demonstration. Since the reform and opening, Chinese agricultural informatization has made considerable achievements. [Conclusion] The agricultural informatization is significant to promote the update of the traditional agriculture, and it is also essential to Chinese agricultural sustainability.
文摘[Objective] The aim was to survey and analyze informatization demand in new countryside in Poyang Lake Ecological Economic Zone and to propose counter- measures, [Method] A questionnaire was made among farmers on informatization de- mands in different regions in Poyang Lake Ecological Economic Zone and the re- sults were analyzed to propose countermeasures promoting informatization. [Result] With strengthening of information awareness, information demands in rural areas in Poyang Lake Ecological Economic Zone change as follows: Information demand car- rier changes from traditional media to modern media; demand on information content changes from one-way to diversified one; demand of information service changes from one-way transmission to interaction and exchange. However, some problems still exist in informatization process, such as poor infrastructure, dispersed information resources, higher information expense and shortage of information-based talents. Hence, the countermeasures were proposed, as follows: Rational security systems should be established; financing should be as diversified as possible; informatization infrastructure should be reinforced; agricultural economic information and informatiza- tion service system should be established. [Conclusion] The research lays foundation for construction of informatization in new countryside in Poyang Lake Ecological Economic Zone.