In the process of financial management and operation, a firm should not only aim to maximize its shareholders' benefits, but also consider the interests of all stakeholders. Bearing social responsibility to each s...In the process of financial management and operation, a firm should not only aim to maximize its shareholders' benefits, but also consider the interests of all stakeholders. Bearing social responsibility to each stakeholder to a certain extent and pursuing harmonious social development are fully consistent with the concept of China's building a harmonious socialist society. Furthermore, added value also reflects the idea of social responsibility Based on the relational contract theory, the paper divides stakeholders into staff and shareholders under relational contracts, creditors, suppliers and consumers under transactional contracts and governments and communities under special contracts. The paper details the effect mechanism of a firm's bearing social responsibilities to each stakeholder on the creation of added value respectively, and considers that corporate social responsibilities should be included in the system for creating added value to theoretically support firm managers to fulfill social responsibilities.展开更多
Investing on value-added service （VAS） amplifies users＇ participation and platform profit. However, the investing resource is usually limited in practice. This paper investigates VAS investing and pricing strategie...Investing on value-added service （VAS） amplifies users＇ participation and platform profit. However, the investing resource is usually limited in practice. This paper investigates VAS investing and pricing strategies for a two-sided platform under investing resource constraint. We reveal that with VAS investment, Subsidizing can still be done to enlarge users＇ demand, even when the investing cost becomes higher. For optimal pricing strategies, the network effect will be the dominating determinant if the gap between two marginal cross-side benefits （i.e. the benefit that users obtain when each new user join the other side of the platform） is large. Interestingly, we show that with the increase of the marginal investing cost, users might either be priced higher or lower. If the marginal investing cost increases to a high level, and the gap between the two marginal cross-side benefits is large, lowering the access fee for users possessing the higher eross-side network effect does not necessarily compensate more profit loss caused by higher cost. Moreover, after VAS is developed, raising the access fee for those whose marginal investing benefit is large does not necessarily generate more profit as well. The opposite strategy further enlarges users＇ utility, and promotes the investment to benefit more users.展开更多
基金supported by the Excellent Young Talents in Colleges and Universities in Anhui province Education Project (Grant No. gxyq ZD2017076)Philosophy and Social Planning Project in Anhui province (Grant No. AHSKQ2015D38)Talent Fund Project of Hefei University (Grant No. 15RC21)
文摘In the process of financial management and operation, a firm should not only aim to maximize its shareholders' benefits, but also consider the interests of all stakeholders. Bearing social responsibility to each stakeholder to a certain extent and pursuing harmonious social development are fully consistent with the concept of China's building a harmonious socialist society. Furthermore, added value also reflects the idea of social responsibility Based on the relational contract theory, the paper divides stakeholders into staff and shareholders under relational contracts, creditors, suppliers and consumers under transactional contracts and governments and communities under special contracts. The paper details the effect mechanism of a firm's bearing social responsibilities to each stakeholder on the creation of added value respectively, and considers that corporate social responsibilities should be included in the system for creating added value to theoretically support firm managers to fulfill social responsibilities.
文摘Investing on value-added service （VAS） amplifies users＇ participation and platform profit. However, the investing resource is usually limited in practice. This paper investigates VAS investing and pricing strategies for a two-sided platform under investing resource constraint. We reveal that with VAS investment, Subsidizing can still be done to enlarge users＇ demand, even when the investing cost becomes higher. For optimal pricing strategies, the network effect will be the dominating determinant if the gap between two marginal cross-side benefits （i.e. the benefit that users obtain when each new user join the other side of the platform） is large. Interestingly, we show that with the increase of the marginal investing cost, users might either be priced higher or lower. If the marginal investing cost increases to a high level, and the gap between the two marginal cross-side benefits is large, lowering the access fee for users possessing the higher eross-side network effect does not necessarily compensate more profit loss caused by higher cost. Moreover, after VAS is developed, raising the access fee for those whose marginal investing benefit is large does not necessarily generate more profit as well. The opposite strategy further enlarges users＇ utility, and promotes the investment to benefit more users.
