By analyzing the dilemma encountered in practical teaching of new media advertising course in the digital economy era, this paper explores the teaching path of new media advertising course based on “three-dimensional...By analyzing the dilemma encountered in practical teaching of new media advertising course in the digital economy era, this paper explores the teaching path of new media advertising course based on “three-dimensional” practical teaching system, and believes that it is necessary to accurately determine talent training objectives, and construct the three dimensions of practical teaching, practical ability, and new media entrepreneurship and employment. Finally, the teaching countermeasures of practical teaching system based on three dimensions are put forward.展开更多
Starting from the current situation of contemporm-y media advertising, this paper summarizes negative thoughts and emotions such as doubt, boredom and negation in contemporary media advertising. It also deconstructs t...Starting from the current situation of contemporm-y media advertising, this paper summarizes negative thoughts and emotions such as doubt, boredom and negation in contemporary media advertising. It also deconstructs these negative thoughts and emotions from the perspective of social culture and concludes that our country＇s social and cultural ideas have advantages in solving them.展开更多
基金Sponsored by 2022 “Tourism Industry Economic Teaching Innovation Team” of Taishan University。
文摘By analyzing the dilemma encountered in practical teaching of new media advertising course in the digital economy era, this paper explores the teaching path of new media advertising course based on “three-dimensional” practical teaching system, and believes that it is necessary to accurately determine talent training objectives, and construct the three dimensions of practical teaching, practical ability, and new media entrepreneurship and employment. Finally, the teaching countermeasures of practical teaching system based on three dimensions are put forward.
文摘Starting from the current situation of contemporm-y media advertising, this paper summarizes negative thoughts and emotions such as doubt, boredom and negation in contemporary media advertising. It also deconstructs these negative thoughts and emotions from the perspective of social culture and concludes that our country＇s social and cultural ideas have advantages in solving them.
