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Study on the Application of Aesthetic Ideas to Micro-film Advertising
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作者 Yunying WANG 《International Journal of Technology Management》 2013年第5期114-116,共3页
Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communic... Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communication way of traditional advertising, micro-film advertising has the characteristics of both social networking and video communication. With the creative characteristics of micro-film advertising, the conamunication way of video advertising has been started. In this paper, through the introduction to the advantages of micro-film advertising communication and combining with the development of micro-film in the new period, the application of aesthetic ideas to micro-film advertising is further explored, and then the striking expression effect caused by micro-film advertising is introduced. 展开更多
关键词 Micro-film Advertising aesthetic ideas APPLICATION
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Intention and Standing Image:Interpretation of the Aesthetic Intention of Arhat Portrait on Mount Wutai
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作者 LI Lei 《Journal of Literature and Art Studies》 2024年第9期749-758,共10页
Mount Wutai,a place endowed with fine spirits of humanities and prolific remains of Arhats portrait art.The existing Mount Wutai Arhats portrait spans the Ming,Qing,and Republic of China periods,and through the artist... Mount Wutai,a place endowed with fine spirits of humanities and prolific remains of Arhats portrait art.The existing Mount Wutai Arhats portrait spans the Ming,Qing,and Republic of China periods,and through the artistic creation of successive generations of literati painters,exquisite Arhats portraits are painted on different artistic carriers.On the basis of inheriting the traditional Chinese paradigm painting expression,the portrait of Mount Wutai Arhats constantly draws on folk nutrients.It integrates foreign Buddhist culture for refinement and sublimation.The reconstructed portrait pays attention to the image expression of its objects and the shaping of spiritual temperament.The shape is ancient and vivid,and the scene is ethereal and mysterious,which rationally expresses the Buddhist philosophy of generosity,benevolence and kindness,and contains unique oriental aesthetics. 展开更多
关键词 Buddhist art Portrait of Arhats aesthetic idea
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A Comparative Study on the Spatial Consciousness of Traditional Paintings in the East and the West
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作者 Xiaoke Yin 《Journal of Contemporary Educational Research》 2021年第7期45-50,共6页
This article compares and analyzes the development history,ideological culture,and philosophical concepts of traditional paintings,landscape paintings,and still life paintings in the East and the West.The essence of p... This article compares and analyzes the development history,ideological culture,and philosophical concepts of traditional paintings,landscape paintings,and still life paintings in the East and the West.The essence of painting is a form of visual consciousness.There is a unique way of processing and expressing spatial consciousness in different images,regions,and humanistic spirits of Eastern and Western paintings.The difference in spatial awareness promotes mutual learning,guidance,and promotion between the Chinese and Western art which have different historical backgrounds,aesthetic concepts,and national customs.Therefore,different ways of paintings would also have differences in the spatial consciousness of the paintings. 展开更多
关键词 aesthetic ideas PERSPECTIVE Eastern and Western painting Spatial consciousness
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