The paper aims to study the current communication condition,configuration,characteristic and regulation of Chinese agricultural information in terms of the eyeshot of communication studies,and provide reference to bui...The paper aims to study the current communication condition,configuration,characteristic and regulation of Chinese agricultural information in terms of the eyeshot of communication studies,and provide reference to build Chinese agricultural information service system based on the analysis of their advantages and disadvantages.展开更多
With the rapid development of agricultural informalization in the world, the demand of agricultural information has been a focus in the international agriculture and information fields. Based on the investigation, thi...With the rapid development of agricultural informalization in the world, the demand of agricultural information has been a focus in the international agriculture and information fields. Based on the investigation, this paper presented the four characteristics of the demand of agricultural information in China, includingregionality, seasonality, great potential demand and variation in kind and level. The factors infuencing the demand of agricultural information were analyzed by the Optimized Less Square （OLS） method. The result shows that, of all factors influcing agricultural information demand, the most important one is economy, the second is facility of information pass, and knowledge and education of user, credit of agricultural information service system and production situation follow. Taking Jilin Province as an example, this article also elaborated the agricultural information demand status, and deduced the regression model of agricultural information demand and verified it by the survey in rural Jilin.展开更多
基金Supported by the Basic Scientific Research Special Item of Central Commonweal Scientific Institution (0032009023)~~
文摘The paper aims to study the current communication condition,configuration,characteristic and regulation of Chinese agricultural information in terms of the eyeshot of communication studies,and provide reference to build Chinese agricultural information service system based on the analysis of their advantages and disadvantages.
文摘With the rapid development of agricultural informalization in the world, the demand of agricultural information has been a focus in the international agriculture and information fields. Based on the investigation, this paper presented the four characteristics of the demand of agricultural information in China, includingregionality, seasonality, great potential demand and variation in kind and level. The factors infuencing the demand of agricultural information were analyzed by the Optimized Less Square （OLS） method. The result shows that, of all factors influcing agricultural information demand, the most important one is economy, the second is facility of information pass, and knowledge and education of user, credit of agricultural information service system and production situation follow. Taking Jilin Province as an example, this article also elaborated the agricultural information demand status, and deduced the regression model of agricultural information demand and verified it by the survey in rural Jilin.
