Brand Construction of Agricultural Enterprises:A Case Study of Hubei Hanway Ecological Agriculture Group

Brand construction of agricultural enterprises is a fundamental path for industrialized development of agriculture,an essential measure for increasing agricultural efficiency and farmers' income,and also an effective approach for development of agricultural modernization. Effective carrier of brand construction is agricultural enterprise. However,at present,there are problems of weak awareness of most agricultural enterprises,low science and technology content of products of agricultural enterprises,lack of carrier for brand construction,and imperfect mechanism of survival of the fittest brand. On the basis of successful experience of Hubei Hanway Ecological Agriculture Group,this paper came up with theoretical conception for brand construction of agricultural enterprises in China from raising social recognition of brands,increasing science and technology content of brand products,improving management and control of quality and safety of brand products,and cultivating effective carrier for brand construction.

Empirical Study on the Relationship between Organizational Flexibility and Performance of Agricultural Enterprise

Flexible management of enterprise has become a hot topic,but there are fewer researches about the relationship between organizational flexibility and performance of enterprise. In this paper,taking agricultural enterprise as research object,theoretic model on the relationship between organizational flexibility and performance of enterprise is established. Via investigation data,different types of agricultural enterprises are analyzed. Results show that organizational flexibility of agricultural enterprise has certain positive impact on enterprise performance,and the impacts on enterprise performance by different aspects of organizational flexibility from different types of agricultural enterprises are different.

Research on the Impact of Social Credit Improvement on the Debt Financing of Agricultural Enterprises

This study takes China’s A-shares agricultural companies as the research subjects and examines the influence of social credit environment on the debt financing of agricultural enterprises.This study has found that the improvement of social credit environment can significantly increase the debt financing scale of agricultural enterprises.After a placebo test,the replacement of explained variables,and the control of industry fixed effects,the results obtained are still significant.The mechanism test found that the scale of the enterprise has a complete intermediary effect;that is,the social credit environment can increase the scale of external financing of agricultural enterprises by increasing the scale of the enterprise.This article focuses on the impact of informal institutions on corporate debt financing,which is conducive to enriching relevant research on agricultural enterprises and has important practical significance for promoting the development of the agricultural industrial chain as well as“village revitalization.”

A Study on "Internet +" Eco-production and Eco-tourism Mode for Agricultural Enterprises

"Internet +" eco-production and eco-tourism carried out by agricultural enterprises is one of ways to increase income.Urban economic development index evaluation value(u_1),agricultural enterprises' eco-production and eco-tourism index evaluation value(u_2) and Internet popularity index evaluation value(u_3) constitute the ternary coupling system.The ternary coupling coordination degree(D_3) combined with u_2 can be used to judge whether the agricultural enterprises practise eco-production and eco-tourism mode.When u_2≥ 0.5000,D3≥0.6000,the autonomous mode for agricultural enterprises can be used; when 0.4000≤u_2< 0.5000,0.5000≤D_3< 0.6000,the mode of cooperation with travel agency can be used; when 0.3000 ≤u_2< 0.4000,0.4000 ≤D < 0.5000,the tourism business transfer mode can be used; when u_2< 0.3000,D < 0.4000,the tourism business should not be carried out.All the above four modes require "Internet +".

Intra-firm Horizontal Knowledge Transfer Management

Knowledge transfer is widely emphasized as a strategic issue for firm competition. A model for intra-firm horizontal knowledge transfer is proposed to model horizontal knowledge transfer to solve some demerits in current knowledge transfer researches. The concept model of intra-firm horizontal knowledge transfer was described and a framework was provided to define the main components of the transfer process. Horizontal knowledge transfer is that knowledge is transferred from the source to the same hierarchical level recipients as the target. Horizontal knowledge transfer constitutes a strategic area of knowledge management research. However, little is known about the circumstances under which one particular mechanism is the most appropriate. To address these issues, some significant conclusions are drawn concerning knowledge transfer mechanisms in a real-world setting.

Problems and Suggestions of Corporate Green Accounting Information Disclosure Under Low Carbon Economy

With the continuous deepening of the concept of sustainable development in modern society,the accounting requirements of agricultural and animal husbandry enterprises are increasing under the background of low carbon economic growth.In the face of the increasingly prominent environmental issues,it is imperative to focus on the development of green accounting and improve the accounting information disclosure level of agricultural and animal husbandry enterprises on the whole.Through analyzing the issues in green accounting information disclosure of agricultural and animal husbandry enterprises under the low carbon economy,we have a clearer understanding of the green accounting information disclosure of agricultural and animal husbandry enterprises,which is conducive to proposing countermeasures that can improve the level of environmental information disclosure from its roots.