Cultural ancient roads,known in Chinese as gudao,serve as heritage trails that carry historical exchanges across various regions in China.Due to their extensive preservation,wide geographical distribution,diverse them...Cultural ancient roads,known in Chinese as gudao,serve as heritage trails that carry historical exchanges across various regions in China.Due to their extensive preservation,wide geographical distribution,diverse thematic variations,and considerable tourist appeal,these paths have emerged as representative heritage trails,increasingly transforming into a novel tourism product experience that is highly favored by tourists and recognized by government authorities.However,research on ancient roads for tourism in China currently lacks a systematic theoretical framework,as well as relevant policies,regulations,and standards to guide their practical development.Therefore,there is a pressing need to draw upon international best practices and conduct foundational research to develop an experience element system that aligns with the perceptions,behaviors,and consumption characteristics of Chinese tourists,thereby advancing theoretical exploration in this field.This study focuses on the representative Ancient Shu Road as a case study and employs a mixed-method approach that integrates qualitative and quantitative research.It aims to construct a tourist-centric scale for the experience elements of ancient road tourism while analyzing the interactive relationship between these experience elements and tourist needs.This study addresses a significant gap in the development of indicator systems for domestic studies of ancient road tourism experiences.Ultimately,the study establishes a comprehensive scale that encompasses three core categories—trail resources and environment,facilities and services,and modes of tourism activities—along with eight primary dimensions:core resources,surrounding cultural environment,surrounding natural environment,tourism reception facilities and services,infrastructure and support services,information facilities and information services,and outdoor and recreational activities.This scale consists of thirty-two specific items,providing a robust reference for future research endeavors.Additionally,the study proposes specific development strategies related to key mechanisms,spatial configuration,and facility construction to enhance the overall development of ancient road tourism.展开更多
Lhari County is situated in a special part of Nagqu in the Tibet Autonomous Region. People living in the valley of southern Tibet often refer to it as north Lhari, and it is recognized as part of the area where north ...Lhari County is situated in a special part of Nagqu in the Tibet Autonomous Region. People living in the valley of southern Tibet often refer to it as north Lhari, and it is recognized as part of the area where north Tibetan culture continues to prevail. Nevertheless.展开更多
Cultural tourism routes can reveal and protect cultural tourism heritage by means of cultural tourism in the'time category'and the'space category'.The construction of an evaluation system for cultural ...Cultural tourism routes can reveal and protect cultural tourism heritage by means of cultural tourism in the'time category'and the'space category'.The construction of an evaluation system for cultural tourism routes and the evaluation,scoring and grading of existing and potential cultural tourism routes are the key to the protection of heritage,history and culture along these routes,and the key to encouraging the standardization,branding and sustainable development of various formats on the routes.Yunnan cultural tourism routes are diverse and rich in resources,and their developmental foundation is good.However,the tourism development and cultural development activities occur along separate lines and there is a lack of unified management.Therefore,it is necessary to conduct research on information collection,information analysis,problem diagnosis and improvement of status in the local practices of Yunnan cultural tourism routes,and to guide the sustainable development of Yunnan cultural tourism routes.Based on the advanced experience of COE(Council of Europe),UNESCO WHC(United Nations Educational,Scientific and Cultural Organization,World Heritage Committee)and ICOMOS(International Council on Monuments and Sites),this paper comprehensively analyzes the decisive criteria for line evaluation by interpreting and summarizing the connotations of cultural tourism routes,and determines that the evaluation of cultural tourism routes should include lines.Five aspects―the theme,the participating subject,the object itself,related activities and multi-party value―are used to construct a five-component model.At the same time,based on the consumer utility function,a complete route evaluation and hierarchical system is constructed.Then,taking the Ancient Tea-horse Road cultural tourism route as an example and using the expert scoring method and the analytic hierarchy process,the actual scores and grades of the Ancient Tea-horse Road cultural tourism route are determined,and countermeasures and suggestions for its sustainable development are proposed.The paper also verifies the applicability and practicability of the evaluation system,and promotes and improves the feedback evaluation system.The aim is to at promote and widely apply the evaluation system of cultural tourism routes,realizing the transformation from individual cases to joint cases,and promoting the standardization and sustainable development of cultural tourism routes.展开更多
文摘Cultural ancient roads,known in Chinese as gudao,serve as heritage trails that carry historical exchanges across various regions in China.Due to their extensive preservation,wide geographical distribution,diverse thematic variations,and considerable tourist appeal,these paths have emerged as representative heritage trails,increasingly transforming into a novel tourism product experience that is highly favored by tourists and recognized by government authorities.However,research on ancient roads for tourism in China currently lacks a systematic theoretical framework,as well as relevant policies,regulations,and standards to guide their practical development.Therefore,there is a pressing need to draw upon international best practices and conduct foundational research to develop an experience element system that aligns with the perceptions,behaviors,and consumption characteristics of Chinese tourists,thereby advancing theoretical exploration in this field.This study focuses on the representative Ancient Shu Road as a case study and employs a mixed-method approach that integrates qualitative and quantitative research.It aims to construct a tourist-centric scale for the experience elements of ancient road tourism while analyzing the interactive relationship between these experience elements and tourist needs.This study addresses a significant gap in the development of indicator systems for domestic studies of ancient road tourism experiences.Ultimately,the study establishes a comprehensive scale that encompasses three core categories—trail resources and environment,facilities and services,and modes of tourism activities—along with eight primary dimensions:core resources,surrounding cultural environment,surrounding natural environment,tourism reception facilities and services,infrastructure and support services,information facilities and information services,and outdoor and recreational activities.This scale consists of thirty-two specific items,providing a robust reference for future research endeavors.Additionally,the study proposes specific development strategies related to key mechanisms,spatial configuration,and facility construction to enhance the overall development of ancient road tourism.
文摘Lhari County is situated in a special part of Nagqu in the Tibet Autonomous Region. People living in the valley of southern Tibet often refer to it as north Lhari, and it is recognized as part of the area where north Tibetan culture continues to prevail. Nevertheless.
基金Key Projects of Philosophy and Social Science Research Base in Yunnan Province(JD2019ZD03)The Ministry of Culture and Tourism of People’s Republic of China(WMYC20181-083)
文摘Cultural tourism routes can reveal and protect cultural tourism heritage by means of cultural tourism in the'time category'and the'space category'.The construction of an evaluation system for cultural tourism routes and the evaluation,scoring and grading of existing and potential cultural tourism routes are the key to the protection of heritage,history and culture along these routes,and the key to encouraging the standardization,branding and sustainable development of various formats on the routes.Yunnan cultural tourism routes are diverse and rich in resources,and their developmental foundation is good.However,the tourism development and cultural development activities occur along separate lines and there is a lack of unified management.Therefore,it is necessary to conduct research on information collection,information analysis,problem diagnosis and improvement of status in the local practices of Yunnan cultural tourism routes,and to guide the sustainable development of Yunnan cultural tourism routes.Based on the advanced experience of COE(Council of Europe),UNESCO WHC(United Nations Educational,Scientific and Cultural Organization,World Heritage Committee)and ICOMOS(International Council on Monuments and Sites),this paper comprehensively analyzes the decisive criteria for line evaluation by interpreting and summarizing the connotations of cultural tourism routes,and determines that the evaluation of cultural tourism routes should include lines.Five aspects―the theme,the participating subject,the object itself,related activities and multi-party value―are used to construct a five-component model.At the same time,based on the consumer utility function,a complete route evaluation and hierarchical system is constructed.Then,taking the Ancient Tea-horse Road cultural tourism route as an example and using the expert scoring method and the analytic hierarchy process,the actual scores and grades of the Ancient Tea-horse Road cultural tourism route are determined,and countermeasures and suggestions for its sustainable development are proposed.The paper also verifies the applicability and practicability of the evaluation system,and promotes and improves the feedback evaluation system.The aim is to at promote and widely apply the evaluation system of cultural tourism routes,realizing the transformation from individual cases to joint cases,and promoting the standardization and sustainable development of cultural tourism routes.
