This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal...This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers＇ needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities.展开更多
Since joining the WTO, China’s automobile market has shown a rapid development trend, and the automobile market is becoming more and more important to China’s economic recovery and high-quality development. The auto...Since joining the WTO, China’s automobile market has shown a rapid development trend, and the automobile market is becoming more and more important to China’s economic recovery and high-quality development. The automobile manufacturing industry is one of the pillar industries of China, but facing downward pressure since 2018. The paper studies spatiotemporal evolution characteristics and influencing factors of automobile market since WTO Accession using methods including ESDA, DTW cluster analysis and Spatial panel Dubin model. The result shows that: 1) China’s automobile sales have grown rapidly and three development stages have occurred since WTO Accession;2) Four types of China’s automobile markets have significant spatial differentiation, while the same pattern present spatial agglomeration characteristics;3) The crucial reasons for spatial separation of production and sales in China’s automobile market include implementation of purchase restrictions in more and more cities, gradual consolidation of spatial pattern of automobile production, and the fact that some automobile production areas are far away from consumer market;4) The provincial spatial weighted average centers of automobile sales are mainly distributed in southeast Henan, and show a trend of moving to the southwest;5) The estimated coefficients of factors such as GDP, financial added value, the proportion of highway, the volume of highway freight, and implementation of automobile consumption incentive policies are all significantly positive, and some factors have positive spatial spillover effects. Existing research on the automobile market lacks analysis based on long-time series data. This study uses long-time series data to provide a certain reference for future research in related directions.展开更多
In the year of 2006, China produced and sold over 7.2 million automobiles, representing a year-on-year growth of more than 25%. In this regard, China has become .the second largest market only to the U.S. for new auto...In the year of 2006, China produced and sold over 7.2 million automobiles, representing a year-on-year growth of more than 25%. In this regard, China has become .the second largest market only to the U.S. for new autos. By the end of last year, the w total amount of autos owned by China stood around 40 million, and it was predicted that this figure would roar to 70 million 3 years later.展开更多
文摘This paper is based on a study of the Chinese automobile market and industry and aims at proposing marketing recommendations for Chinese automakers. We approach the problem by putting the customer at the central focal point of all marketing operations. We look for agile opportunities in the Chinese automobile industry and identify customers＇ needs and expectations in the current and future markets and propose solutions to satisfy those needs. We, then, develop a strategic marketing framework based on the 5P marketing model and Blue Ocean Strategy to make best use of the agile opportunities.
文摘Since joining the WTO, China’s automobile market has shown a rapid development trend, and the automobile market is becoming more and more important to China’s economic recovery and high-quality development. The automobile manufacturing industry is one of the pillar industries of China, but facing downward pressure since 2018. The paper studies spatiotemporal evolution characteristics and influencing factors of automobile market since WTO Accession using methods including ESDA, DTW cluster analysis and Spatial panel Dubin model. The result shows that: 1) China’s automobile sales have grown rapidly and three development stages have occurred since WTO Accession;2) Four types of China’s automobile markets have significant spatial differentiation, while the same pattern present spatial agglomeration characteristics;3) The crucial reasons for spatial separation of production and sales in China’s automobile market include implementation of purchase restrictions in more and more cities, gradual consolidation of spatial pattern of automobile production, and the fact that some automobile production areas are far away from consumer market;4) The provincial spatial weighted average centers of automobile sales are mainly distributed in southeast Henan, and show a trend of moving to the southwest;5) The estimated coefficients of factors such as GDP, financial added value, the proportion of highway, the volume of highway freight, and implementation of automobile consumption incentive policies are all significantly positive, and some factors have positive spatial spillover effects. Existing research on the automobile market lacks analysis based on long-time series data. This study uses long-time series data to provide a certain reference for future research in related directions.
文摘In the year of 2006, China produced and sold over 7.2 million automobiles, representing a year-on-year growth of more than 25%. In this regard, China has become .the second largest market only to the U.S. for new autos. By the end of last year, the w total amount of autos owned by China stood around 40 million, and it was predicted that this figure would roar to 70 million 3 years later.
